-Digital and Content Strategy-Website and Customer Portal Delivery & Management-Campaign Planning & Execution-Lead Generation and Marketing Automation Implementation (HubSpot)-Customer Feedback and Satisfaction Program-SEO and Digital Reporting (Google Analytics and Data Studio)

-Responsible for Digital Strategy and delivery of a high-quality digital user experience. This included all company websites, both front end design and back end CMS architecture (Squiz Matrix and SilverStripe) and digital content development.-Championed use of KPIs, metrics and Marketing Automation (Marketo) in the wider Marketing team – including user on-boarding, segmentation and nurturing. Implemented new and regular Marketing monthly reports that provided insightful… Show more -Responsible for Digital Strategy and delivery of a high-quality digital user experience. This included all company websites, both front end design and back end CMS architecture (Squiz Matrix and SilverStripe) and digital content development.-Championed use of KPIs, metrics and Marketing Automation (Marketo) in the wider Marketing team – including user on-boarding, segmentation and nurturing. Implemented new and regular Marketing monthly reports that provided insightful actions-Led and developed a high performing Digital Services team, 4 reports and my department led campaign management of all Digital Marketing campaigns, content delivery and cadence across all appropriate Marketing channels. Created a Marketing content pipeline and calendar incl. email, social media, blog etc. with performance metrics back to the team and stakeholders Show less

Main responsibilities include managing the 'My Leapfrog' online customer platform so it becomes the main customer user interface to Leapfrog products and services. -This includes championing key business platforms that surround My Leapfrog like ecommerce, community forums, Marketo, CRM and collaboration tools.-Defining new client journeys in Marketo that will increase engagement and interest in My Leapfrog to maximise the output from the platform and its services.

Marketing Automation Manager for the Australian and New Zealand markets. Specialising in integrated lifecycle email campaigns, including acquisition, on-boarding, retention, and winback triggered programs. Develop and analyse key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals.Marketo Certified Expert and I also developed a 'how to guide' for using Marketo at Xero for new users and best practice.

Marketing Business Analyst specialising in data analytics, email campaigning, database segmentation and reporting to provide meaningful insight on lead generation and the effectiveness of Marketing campaigns.Marketo Certified Expert and high level user Marketo Financial Management and Salesforce to develop Revenue Cycle Models, direct Marketing programs, advanced lead nurturing and ROI reporting.• Data analytics and insight for effective customer and campaign segmentation using… Show more Marketing Business Analyst specialising in data analytics, email campaigning, database segmentation and reporting to provide meaningful insight on lead generation and the effectiveness of Marketing campaigns.Marketo Certified Expert and high level user Marketo Financial Management and Salesforce to develop Revenue Cycle Models, direct Marketing programs, advanced lead nurturing and ROI reporting.• Data analytics and insight for effective customer and campaign segmentation using Marketo and Salesforce• Timely and meaningful insight as to improvements required based on lead and opportunity analysis• Lead objectives are met through successful lead generation and sales qualified opportunities• Enable and Maximise Marketing Automation Platform for campaigning• Campaigns and messages reach target audiences on time• Segment and solution go to market goals are achieved including ROI• Dynamic Content and personalised email design to achieve maximum engagement rates• Campaigns and content are delivered with high quality and executed on time • Campaign KPIs are measured globally - real time, weekly, monthly• Alignment with campaign briefs & strategic goalsPart of the team that won 2 awards (Export and Technology) at the 2014 TVNZ Marketing Awardshttp://www.everythingmarketing.co.nz/showcase/2014/entrant/284#&panel1-1 Show less

Senior Mortgage Accounts Assistant March 2006 - April 2008Financial Analyst April 2008 - April 2009