Nick Van Woerkom Email & Phone Number

Cape Town, Wc, Za

South Africa

52 Corlett Drive, Wanderers Office Park,

Combining my Sales, Strategy and Route to Market experience with a business transforming information technology for brands in Emerging Markets.

Johannesburg Area, South Africa

EMERGING MARKET STRATEGY 2020• Experience with working with government/public enterprise: DTI (department of trade and industry) and The Jobs Fund• Innovation, price pack architecture, deep understanding of the ‘BOP’ consumer is key unlocks to success.• Revenue growth management and category development models designed and developed for top line and bottom line growth.CUSTOMERS MANAGEMENT • The Sales Director - maintain detailed records on the 3rd party suppliers P&L, sales figures, performance against the SLA agreement. Operate within assigned expense budgets and manage the merchandising & promotional funds | Marketing Director, Supply Chain Director, Commercial Director Africa.• Sebenzela (3rd party supplier); 50 sales staff and 10 management staff.• Clover Pty Ltd Masakhane; over 100 sales staff and senior management.• Managing end to end business processes- full value chain responsibility from factory to consumer; logistics, pricing, overhead management, above and below the line marketing, trade marketing, consumer marketing, sales analytics, sales key performance indicators and management, sales execution.• Develop and implement a strategic 5yr business plan for the group that will drive the strategic Emerging Market plans to deliver budgeted growth and mix targets. BRAND MANAGEMENT & CATEGORY DEVELOPMENT

Johannesburg Area, South Africa

• Responsible for and custodian of The Graham Beck Wine Brand and Steenberg Wine Brand in South and Southern Africa, and accountable for total revenue budget of R150 million for financial year ending June 2015.• Accountable for Sales and Revenue performance across South Africa, reporting to the CEO and board and presenting feedback against budgets quarterly.• Management of 8 direct regional sales ambassadors, coaching mentoring and empower these staff to work towards achieving company strategy and team goals.• Company custodian for relationship with our National distributor namely Douglas Green Bellingham (DGB)• Management of holistic approach to sales nationally: From developing the sales strategy, managing direct sales staff and our distribution company staff, to executing at trade and customer level using key performance indicators of price, promotion, space, product listings and availability to achieve sales and revenue budgets.• Formulation of our the emerging market premium wine strategy.• Responsible for maintaining and managing stock levels and logistics of our brands across and between all distributor depots nationally.• National Account Management of our brands with all major retail and grocer groups as well as with restaurant franchises nationally- negotiating with buyers, structuring annual trading terms, deals and rebates agreed, product listings.

• Management of a staff compliment of 8 representatives, 1 sales trainee, 1 sales coordinator and 20 merchandisers covering 280 outlets across greater Johannesburg accounting for more than 800,000 HL beer annually.• Managing a large sales budget and key performance indicators to achieve sales targets and budgets.• Development of geographical consumer driven and demand creating plans based on overall business objectives.• Development of geographical sales plans across broad base of cultures and matching product, brand and pack decisions to consumer choices.• Involved in the formulation and execution of SAB emerging market and ‘Global Brands Pathway’ plan; Involved getting to understand customers and consumers in emerging markets and developing plans accordingly.• Liaise with brand teams, trade marking, credit control, operations, finance and suppliers to optimize short term plans for the sales team.• Optimal use of merchandising, pricing, relationship building, negotiation and funds to maintain and grow volume and share within district jurisdiction.• Analyse macro and micro economic trends and consumers behaviour and make decisions regarding brand and pack mixes.• Coach mentor, train and empower staff to work towards and achieve key performance indicators.• Review performance and analyse volumes, pricing, market share and consumer loyalty index results to keep improving strategic plans and results.• Develop relationships, reports, trackers, support information and measures of performance with a view to continuously improve key performance indicators.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Mba

Completed and Graduated in March 2017

Bcom (Hons.) Marketing, Business, Management, Marketing, And Related Support Services

Grade 12 University Exemption

-Margaret Theiler Award for boy who contributed most to life and sport in the school -First team Cricket, Rugby, Atheletics -University.