Media Planner
CurrentEnsuring that advertising messages align with client or company objectives.Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.Researching the current media landscape and keeping up to date with the latest media trends.Determining the most suitable media mix given the nature of each client's business, budget, and preferred advertising media.Building and maintaining relationships with clients… Show more Ensuring that advertising messages align with client or company objectives.Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.Researching the current media landscape and keeping up to date with the latest media trends.Determining the most suitable media mix given the nature of each client's business, budget, and preferred advertising media.Building and maintaining relationships with clients and advertising platforms.Help create and maintain comprehensive media engagement plans based on multilevel client initiatives with ownership of up to five market plansAssist in planning video (digital, TV), audio (digital), OTT/CTV, email, social, and more as needed.Partner with buying agency to compile and issue buy specs for traditional media channelsIssue RFPs, negotiate buys, create IOs and posting/traffic instructions, and create client reports.Help facilitate and QA digital trafficking.Track campaign KPIs and overall performanceCreated and maintained records of insertion orders and campaigns and worked to meet vendor deadlines.Help reconcile media budgets and partner invoices.Take clear ownership of assigned tasks.Coordinate key clients' day-to-day and long-term schedules.Demonstrate knowledge of the media planning process to support the Media Planner and Supervisor across many client deliverables.Optimize ad campaigns according to geographic exposure, frequency, periods, etc.Assist various senior staff in the execution of internal agency projects.Assist the account services team in managing the daily business of account(s), with the responsibility of ensuring that work is completed on time and within budget. Show less