Nick Walker-Smith Email & Phone Number

Welwyn Garden City, Gb

Hemel Hempstead, England, United Kingdom

Developed artwork, video and assets to support marketing initiatives. Coordinated operations for EMEA Marketing, supporting the EMEA Marketing Team to be as efficient and effective as they can to achieve annual targets. Collaborated cross-functionally with the Marketing, Sales, Operations and Product teams globally.• Enabled the EMEA Marketing Team by designing and implementing processes and workflows where required, and drove all stakeholders to ensure consistent executional excellence.• Collaborated with cross-functional teams to execute and optimise go-to-market plans and marketing activities.• Managed and owned the Workfront, Showpad, Sharepoint, Widen and Microsoft Dynamics systems and databases.• Managed the administration of the marketing budgets on behalf of the EMEA Pro Marketing Director, kept a clear view of what and how the team spend to follow and execute the marketing plan.• Managed the EMEA Pro Marketing Plan, ensuring it was up to date and accessible to all stakeholders.• Created marketing collaterals and templates for various digital and print executions as per the HARMAN Professional Solutions EMEA Marketing Plan.• Acted as a brand guardian within the region, ensuring brand consistency in all executions.• Ensured HARMAN Professional Solutions was compliant with GDPR and other privacy regulations while enabling teams to reach new customers as effectively as possible.

Hemel Hempstead, United Kingdom

Provide senior-level digital marketing leadership for the entire EMEA division by partnering with global marketing division and overseeing multimedia content delivery from digital and print to graphic and video to confirm consistent quality that addresses local requirements. Facilitate creation of business case studies, newsletters and marketing campaigns by designing and deploying email templates and key deliverables including posters, landing pages, sell sheets, print adverts, web banners, social media graphics. Monitor web performance based on data analytics to report progress to stakeholders.Key Achievements: • Business Leadership: Expanded scope of role through two post-merger acquisitions by taking on roles of increasing responsibility.• Project Management: Engaged in cross-functional collaboration across channel marketing, retail, events and corporate communications teams to effectively manage and deliver a portfolio of 11+ brands throughout digital advertising including web banners, emails, infographics and videos. • Partner Engagement: Crafted creative elements for corporate booth at Integrated Systems Europe (ISE) played instrumental role in branding for Light a London Landmark event and Experience Centre.• Sales Generation: Delivered $1M sales increase by architecting B2B holiday campaigns.• Customer Engagement: Generated 50% in email communication engagement, surpassing industry standards nearly 30%.• Retail Advertising: Produced 103% increase in Amazon sales across German market and 21% boost in UK.• Sales Enablement: Devised tool using Showpad to expand sales and partner engagement 100%.• New Product Introduction (NPI): Supported campaigns with quality digital and print content.

Ascended ranks through promotion to lead entire creative team from assembling key members and managing portfolio of creative projects to serving as a liaison with sales and technical teams, ensuring a seamless client experience.Key Achievements: • Content Creation: Co-ordinated regular content creation deployments and updates to portfolio of retail shops and internal corporate signage. • Creative Production: Directed creative team efforts in supporting O2 and NBC Universal, by producing tailored content including animations, videos, and posters for mobile phone launches (iPhone and Samsung Galaxy) and upcoming film releases (Bridesmaids, Ted, Snow White & The Huntsman, Pitch Perfect, Zero Dark Thirty).• Creative Leadership: Directed daily activities of creative team whilst simultaneously orchestrating the timely delivery of digital signage, content and user interfaces (UI) for displays.• Project Management: Key wins include O2, Tottenham Hotspur, NBCUniversal, London Business School, eBay and King.

Architected animated posters and digital signage for a portfolio of clients by effectively aligning industry standards with expert use of Adobe Creative Cloud Suite and After Effects for motion graphics that met client branding guidelines. Key brands included Manchester United FC, QBE, BlackRock, London South Bank University, Manchester City and Leicester Tigers Merchandise Stores, Stenaline Ferries, Exchange Quay, Open University, Greater Manchester Police, Monster Beats, Marriott & Embassy Suites Hotels, Langham Hotel, and Silverstone Motor Racing Circuit.