Lifecycle Marketing enables brands to deliver timely messages to pregnant women, families with children aged 0-12, as well as maternity & infant healthcare professionals in the UK through our fully integrated channels. Lifecycle brands include:EMMA'S DIARY: http://www.emmasdiary.co.uk/Emma’s Diary is published in association with The Royal College of Midwives and is distributed via GP surgeries across the UK. The Emma’s Diary portfolio also includes:- Sample packs distributed to new mothers and mums-to-be.- One of the UK’s largest databases in the sector, allowing marketers to accurately target their promotional activities for baby and related brands.- Birth wallets distributed when the parents register the birth.- A digital communication platform, including social media channels reaching 2+ million of consumers monthly.FAMILIES ONLINE: https://www.familiesonline.co.uk/Families online is the go-to source for families with kids looking for things to do in their local area. Building on the success of Mums in the Know and Families local magazine network and integrated with Emma's Diary, it's the only programme with 300 + local editors/ "area managers"​ on the ground across the UK. Our network of area managers are giving families, who want to get out and about locally, real insights and an authentic voice on a hyper local level.MUM & BABY ACADEMY: http://www.mumandbabyacademy.co.uk/Mum & Baby Academy is a free e-learning CPD channel dedicated to the professional needs of antenatal, postnatal and paediatric healthcare professionals, who specialise in caring for expectant and new mums as well as babies. Our user-friendly website allows professionals to assess their own learning, save work in progress and download a CPD learning log, patient-support materials and other resources.Lifecycle Marketing is part of the Everyday Health Group Pregnancy & Parenting (EHG P&P). EHG P&P is a division of Everyday Health Group, home to BabyCentre and What to Expect. Guided by a medical advisory board and pregnancy and parenting health experts, EHG P&P delivers award-winning content to support and empower parents at every stage of pregnancy and child development. Our global websites, mobile apps, online communities, and social platforms reach millions of families around the world, including 91% of first-time expecting mums and more than 85% of all expecting parents in the U.S., to create a world of healthy pregnancies, thriving children, and confident parents.