At Figura we use our nanopore Analyser hardware to help drinks businesses monitor and manage quality, and to rapidly spot and specify contamination. Get in touch to find out more.

Key Responsibilities:● Utilise strong entrepreneurial skills to re-build the Watneys and Home Ales brands● Lead on the development and implementation of the long term strategic plan and priorities, ensure plans meet company objectives● Generate additional funds for the business - multiple funding rounds of SEIS and EIS investment to date from multiple sources● Accountable for the recruitment, training and direct management of personnel, maximise productivity through ongoing performance monitoring and review● Regularly analyse workload and team productivity to plan resources to ensure efficient departmental delivery● Build relationships with key stakeholders to address any issues or opportunities

Key Responsibilities:● Set the company’s vision and mission to guide and set the pace for its operations and future development, which led to driving company turnover to over £7M, headcount from 5 to 45● Identified and cultivated strategic partner alliances that aligned and supported growth and market expansion; created detailed account plans to track partner progress and achievement to revenue and milestone goals. Clients included: Times Newspapers, Heineken UK, PepsiCo, ARLA Foods● Managed multi-disciplined teams, resolved conflicting priorities whilst building and maintaining an effective operation● Implemented improved business performance to increase speed of growth for the business● Developed the business proposition and strategic shift from Sales Promotion Agency, to Creative and Shopper Marketing Agency ● Led the business to win Special Awards from IPM, and Gold Awards from Marketing Society for Marketing Excellence

Key Responsibilities:● Enhanced revenue by managing brand licensing program with the aim of developing a new business stream, such as headphones and decks etc● Re-created Ministry of Sound Holidays ● Held full commercial responsibility for MoS Radio, digital and mobile sales ● Researched and qualified new relevant partners based on revenue potential, time to revenue realisation, and strategic significance. Drove contract negotiations, including modelling impact on revenue and product margins. This led to the delivery of a global mobile comms deal ● Commercial responsibility for brand partners at major festivals (The O2, Knebworth)