-Develop customer business growth plans for 105 accounts and build pipelines of selling opportunities to drive incremental sales-Maintain deep knowledge of products and correctly present and position them in each of my accounts or while running staff trainings, tastings, and dinners-Analyze data and insights to increase sales, grow customer business, and better achieve objectives-Set up customers on ECommerce platform, provide training on using the platform and drive increased sales

-Execute store programming and manage spirits and wine business at 19 chain accounts-Sell in incremental displays to increase sales-Sell in new products in order to increase SKUs in store and gain more sales volume-Increased total cases in route by 20.9% over first 4 years

Flyover Press is an apparel and home decor brand that seeks to give the Midwest a voice. The Midwest is oft overlooked and has few brands representative of its lifestyle. Flyover Press creates letterpress posters and apparel influenced by the Midwest and made in the USA.Responsibilities include:-Designing apparel and prints and sourcing the manufacturing-Fulfilling orders-Writing press releases that have resulted in coverage on Gear Patrol, the Edwardsburg Argus, Bowties & Boatshoes, and Modern Midwest-Managing social media accounts-Driving sales through sales calls to retailers, managing campus representative program and online customer interaction-Accounting-Product photography-Developing and executing a distinct brand image-Writing copy for the online store

Great Lakes Prep is a Midwestern lifestyle blog that brings readers the best in prep fashion and Midwestern travel and food. -Research and write daily blog posts-Connect with brands for interviews, giveaways and collaborations-Design and execute product giveaways to grow social media footprint and brand awareness of partners-Sell advertising space to partners-Market and sell Great Lakes Prep branded products and collaborations-Manage social media accounts - Facebook 1250+ likes, Instagram 600+ followers, Pinterest 800+ followers and Twitter 3500+ followers-Created and hosted Midwest promotional tour to build awareness for apparel brands and local breweries

-Doubled the size of the distillery's Artisan Market, bringing in over 75 artisans from across the Midwest and establishing it as a premier craft fair in the region-Increased Facebook likes by 33.1%, Twitter followers by 26.7% and Instagram followers by 234.3% in year one by creating consistent content and engaging with followers-Increased email subscriber list by 19.5% in year one while cleaning up email newsletter design to create a consistent look that matched the brand-Cultivated relationships with the media that resulted in press releases being picked up locally, regionally and nationally-Established relationships with key blogs and had stories featured on Cool Material, Distiller, Gear Patrol, Thrillist and Whiskycast-Created used barrel partnership with 18th Street Brewery that went far beyond the typical brewery-distillery relationship by formulating beer recipes to match the barrel character, brewing with the brewery and co-hosting launch parties for the collaboration beers-Implemented weekday tours led by the distillers, adding a new revenue stream for the four days tours had not been previously held-Booked entertainment to establish the distillery as a go-to spot for live music in southwestern Michigan

-Launched direct mail campaign with 166% ROI-Increased revenues by 6% compared to same period the prior year-Wrote copy for print, radio and television advertisements-Produced artwork for print advertisements and in-store signage-Managed Facebook, Pinterest and Twitter accounts

-Prepared and edited pitchbooks for Simon Property Group industry trade shows-Worked with Creative Services department to effectively manage brand image of clients-Created timelines and estimates-Performed market research for new business pitches

-Performed sales calls and cultivated relationships with agents in order to increase sales-Developed promotions to increase sales and analyzed ROI -Worked with agencies to implement advertising campaigns-Increased small fleet premium in territory by 39%

-Identified market-driven product opportunities-Researched developing product opportunities-Performed competitive analyses on industry -Performed margin analysis on products -Created presentation materials for Menard’s line review-Developed sales materials for Peerless brand launch

-Secured bleacher donations for Enshrinement Parade, saving $3000-Allocated parking for Enshrinement Festival-Obtained sponsorship banners and developed an inventory system to correct the problem of lost banners -Developed logistics for major events-Managed operations employees

-Sold admission tickets and merchandise-Trained new employees-Served as first line of contact with customers

-Started a profit-turning on-campus fast food delivery service -Designed and executed the marketing strategies-Developed sales forecasts-Ran day-to-day operations -Presented idea to a funding panel and was approved for a loan.