Nick Zhou

Nick Zhou Email and Phone Number

Strategic Marketing & Growth Leader πŸ”₯ 5-Time Founder w/ 2 Exits πŸ“ˆ GTM & Brand Scaling Expert πŸ† Track Record From $0β†’$5M+ & $50Mβ†’$250M+ @ CookUnity
Nick Zhou's Location
New York, New York, United States, United States
Nick Zhou's Contact Details
About Nick Zhou

Dr. Nick Zhou is a marketing and growth leader with 22+ years of experience and a proven track record of scaling brands from $0 to $5M+ and from $50M to $250M+. Five-time founder with 2 successful exits. Expert in driving growth, reducing acquisition costs, and leading integrated marketing strategies across digital and offline channels. Demonstrated success in strategic planning, execution, and team leadership for sustained profitability.At Trusted Health, a venture-backed healthcare staffing startup, Dr. Zhou managed a $5M marketing budget, significantly contributing to $460M in revenue and achieving a 9,100% ROAS in 2023. He spearheaded the go-to-market (GTM) of Allied Health, which now contributes 5% of total revenue, and led growth initiatives that added 310,000+ new registered users, accounting for 44% of the user base. Additionally, he optimized digital advertising to reduce CAC by 40% in just 3 months and directed cross-functional teams to significantly boost web traffic and engagement through strategic SEO, content, and UX enhancements.At Goldbelly, a venture-backed gourmet food e-commerce startup, he managed $80M in marketing spend and led SEM, SEO, product-led-growth (PLG), and content marketing initiatives that helped grow annual company revenue from $49 million to $250+ million in 3 years. He also increased organic search traffic by 160% in the first year and built a 6-person team from scratch.At NicholasChou.com, his own marketing agency, Dr. Zhou led 70+ professionals from 11 countries, serving 260+ clients from 30 countries. He launched two training courses with 19,000+ customers, establishing himself as an internationally recognized expert.At Everlasting Footprint, he raised $335K and led a team of 8 to build and launch a digital storytelling platform. He managed all areas of building, launching, and marketing. The company successfully exited in 2019.At Chinese Food DIY, his first venture, Dr. Zhou created an online platform with 500+ recipes, a newsletter, and a bestselling e-cookbook. It achieved #1 rankings on Google for competitive keywords, and its email list grew to 40,000 in 13 months. He sold the business in 2011.As Co-founder and CMO at Adena Montessori, an education e-commerce company, he built the website, selected suppliers, hired employees, and expanded into three international markets.Dr. Zhou holds a BS in Computer Science from Wuhan University, a PhD in Computer Science from Ohio State University, and an MBA from University of Maryland.

Nick Zhou's Current Company Details
CookUnity

Cookunity

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Strategic Marketing & Growth Leader πŸ”₯ 5-Time Founder w/ 2 Exits πŸ“ˆ GTM & Brand Scaling Expert πŸ† Track Record From $0β†’$5M+ & $50Mβ†’$250M+
Nick Zhou Work Experience Details
  • Cookunity
    Senior Marketing Director
    Cookunity Sep 2024 - Present
    Brooklyn, New York, Us
  • Trusted Health
    Director Of Growth Marketing
    Trusted Health Oct 2022 - Aug 2024
    San Francisco, Ca, Us
    Trusted Health is a healthcare staffing platform connecting travel nurses and allied health professionals with flexible job opportunities. Responsibilities: β€’ Managed a $5 million marketing budget, significantly contributing to $460 million in revenue in 2023.β€’ Led the development and execution of a go-to-market (GTM) strategy for Allied Health, driving its launch to contribute 5% of the company’s total revenue (est. $20 million).β€’ Led growth campaigns that generated 310,000+ new users in 22 months, contributing to 44% of the company’s user base.β€’ Reduced Customer Acquisition Cost (CAC) by 40% in 3 months through optimizing digital advertising across Paid Search/SEM, Paid Social/Meta/TikTok, and Programmatic, steering company toward profitability.β€’ Directed cross-functional teams to revamp job pages, improving UX, SEO, and design, leading to a 103% increase in traffic and a 96% decrease in bounce rate.β€’ Developed and executed multiple viral social media campaigns, generating over 10 million engagements and 25,000+ conversions.β€’ Directed a team of 10 in overhauling the company blog and resources, resulting in 113% quarter-over-quarter growth in organic traffic in Q1 2024 and 80% growth in Q2 2024.β€’ Led a marketing team of 16 to launch a comprehensive Omnichannel Marketing Plan, establishing a cohesive marketing ecosystem that drove growth and enhanced brand visibility.
  • Goldbelly
    Director Of Search (Sem & Seo)
    Goldbelly Aug 2019 - Oct 2022
    New York, Us
    Goldbelly is a premier gourmet food delivery service and e-commerce platform, connecting customers nationwide with iconic foods from renowned restaurants, chefs, and food shops across the United States. Responsibilities:β€’ Led SEM, SEO, product-led growth (PLG), and content marketing strategies, playing a pivotal role in scaling company revenue from $49M to $250M+ within 3 years.β€’ Managed $82M in ad spend, achieving 430% revenue increase by restructuring SEM campaigns, optimizing keywords/ad copy, and leveraging Display, Discovery/Demand Gen, YouTube Video, Smart Shopping and Dynamic Search Ads.β€’ Spearheaded GTM strategy for gift basket initiative, generating $10M+ in December 2020.β€’ Led cross-functional product, engineering, content, and SEO teams to implement comprehensive SEO strategies (Technical, Content, On-Page, Off-Page), boosting Organic Search traffic by 160%.β€’ Directed SEO & Content teams to relaunch blog, driving 250K+ monthly visits and significantly expanding organic reach.β€’ Optimized 4,700+ product pages and 3,500+ key pages, improving search visibility and user experience through targeted SEO and Conversion Rate Optimization (CRO) efforts.β€’ Built and led high-performing 6-person SEM & SEO team, fostering collaborative and results-driven environment.
  • Nicholaschou.Com
    Founder, Ceo & Author
    Nicholaschou.Com Sep 2010 - Aug 2019
    New York, New York, Us
    NicholasChou.com is a marketing consultancy offering training, coaching, and comprehensive marketing services, managed by a large team and serving clients globally. Responsibilities: β€’ Led go-to-market (GTM) and marketing strategies for 260+ global clients, including Rookie Humans, Clarus, PerfectLocks, and Kirk & Kirk, driving substantial growth in B2B and B2C sectors.β€’ Managed a team of 70+ marketing professionals, delivering high-impact solutions that increased customer acquisition, demand generation, customer engagement, and retention.β€’ Delivered high-impact services across channels: Paid Search, Paid Social, SEO, Social Media, Email, Content, and Web Design.β€’ Launched 2 successful training courses with 19,000+ customers, establishing a strong reputation in the marketing and e-commerce space.β€’ Authored 4 business coaching programs on Entrepreneurship, PPC, Affiliate Marketing, and E-commerce.
  • Everlasting Footprint
    Co-Founder, Ceo
    Everlasting Footprint Jun 2013 - Jul 2019
    New York, New York, Us
    Everlasting Footprint is a digital storytelling platform for people to create and share life stories that can be preserved for generations.β€’ Developed and executed the go-to-market (GTM) strategy, acquiring 125,000+ users in 7 months.β€’ Managed an 8-person Product, Engineering, Design, and Marketing team to build and launch the platform, overseeing all aspects of development, design, and marketing.β€’ Raised $335,500 in funding and led the company to a successful exit.
  • Supercharge Blockchain
    Co-Founder And Chief Marketing Officer (Cmo)
    Supercharge Blockchain Jun 2018 - May 2019
    Supercharge Blockchain is an incubator and consultancy with a 7,500-sf waterfront coworking space in New York City. Responsibilities: β€’ Spearheaded go-to-market (GTM) strategies, driving user acquisition, demand generation, and engagement initiatives that helped raise $10M+ in capital for numerous startups.β€’ Led comprehensive marketing strategies, overseeing positioning, branding, and multi-channel marketing efforts, ensuring cohesive execution across all platforms.β€’ Expanded company network from 0 to 15,000 contacts, significantly boosting community engagement within the blockchain ecosystem.β€’ Planned, managed, and promoted events with 100 to 700 attendees.
  • Chinese Food Diy
    Founder, Ceo And Author
    Chinese Food Diy Oct 2003 - Apr 2011
    Us
    Chinese Food DIY is an online platform offering Chinese recipes, cooking tips, and a popular e-cookbook. Responsibilities:β€’ Launched a food website featuring 500+ recipes, a bi-weekly newsletter, and a bestselling cookbook.β€’ Achieved 1st-page Google ranking for competitive keywords.β€’ Built an email list of 40,000+ subscribers in 13 months, leading to a successful exit.
  • Adena Montessori
    Co-Founder & Chief Marketing Officer
    Adena Montessori Dec 2005 - Dec 2008
    Adena Montessori is a global education e-commerce company selling Montessori products to schools, institutions, and parents. Responsibilities:β€’ Spearheaded go-to-market (GTM) and marketing strategies, scaling annual revenue from $0 to $7M within 3 years.β€’ Led international expansion, successfully entering multiple global markets.β€’ Managed cross-functional teams in website development, supplier selection, and logistics, ensuring alignment with growth objectives.

Nick Zhou Skills

Growth Marketing Demand Generation Customer Acquisition Marketing Strategy Sales Mandarin Chinese Marketing Automation Go To Market Strategy Marketing Attribution Paid Social Search Engine Marketing Digital Marketing Email Marketing Product Marketing Integrated Marketing Content Marketing Mobile Marketing Advertising Business Development Product Development Product Management Business Strategy Entrepreneurship Search Engine Optimization E Commerce Project Management Social Media Analytics Data Analysis Strategic Planning Brand Development Pay Per Click Customer Retention Customer Relationship Management Budgeting B2b Marketing Paid Search Blockchain Software As A Service Leadership Management Communication Event Marketing Account Based Marketing Performance Marketing Programmatic Advertising Media Strategy Marketing Online Advertising Social Media Marketing Ppc Pricing Strategy Internet Marketing Affiliate Marketing Information Technology Search Advertising Search Engine Web Marketing Online Lead Generation Online Marketing Seo Lead Generation Web Design Social Networking Search Engines Start Ups Strategy Mobile Applications Sem Web Analytics Strategic Partnerships User Experience Website Development Web Development Graphic Design Google Adwords Wordpress Mobile Devices Google Analytics Digital Strategy Web 2.0 Css Content Management

Nick Zhou Education Details

  • The Ohio State University
    The Ohio State University
    Computer Science
  • University Of Maryland Global Campus
    University Of Maryland Global Campus
    General
  • Wuhan University
    Wuhan University
    Computer Science

Frequently Asked Questions about Nick Zhou

What company does Nick Zhou work for?

Nick Zhou works for Cookunity

What is Nick Zhou's role at the current company?

Nick Zhou's current role is Strategic Marketing & Growth Leader πŸ”₯ 5-Time Founder w/ 2 Exits πŸ“ˆ GTM & Brand Scaling Expert πŸ† Track Record From $0β†’$5M+ & $50Mβ†’$250M+.

What is Nick Zhou's email address?

Nick Zhou's email address is ni****@****lly.com

What is Nick Zhou's direct phone number?

Nick Zhou's direct phone number is +151825*****

What schools did Nick Zhou attend?

Nick Zhou attended The Ohio State University, University Of Maryland Global Campus, Wuhan University.

What are some of Nick Zhou's interests?

Nick Zhou has interest in Science And Technology.

What skills is Nick Zhou known for?

Nick Zhou has skills like Growth Marketing, Demand Generation, Customer Acquisition, Marketing Strategy, Sales, Mandarin Chinese, Marketing Automation, Go To Market Strategy, Marketing Attribution, Paid Social, Search Engine Marketing, Digital Marketing.

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