-Created and executed the initial growth marketing plan. This led to the app reaching 50,000+ monthly active users and an $800K annual run rate within 3 months.-Managed $30K/month in cross-platform ad spend (Snapchat, Meta, TikTok), achieving a 2.5x ROAS within 3 days of spend.-Established primary retention and habit metrics that directed feature and development roadmap for the app.-Forged partnerships with 3 high-profile influencers to drive a new revenue stream for the company worth 100K+ in MRR upon execution.-Developed Metabase Dashboards to monitor key business, app, and user metrics, used company-wide for real-time data-driven decisions.

- Engineered customer acquisition strategies and led sales calls. As a result, the digital agency grew from zero to over 25 concurrent clients in the Ecommerce and SaaS space, ranging from startups to nationally recognized brands.- Directed a team of 3 handling $300K+ in monthly ad spend for clients.- Led a content marketing team of 7, achieving a 30% increase in organic traffic within 6 months for multiple clients.

- Led a team of 7. Responsibilities included overseeing SEO, product marketing, paid media, partnerships, email marketing, site design, and other marketing initiatives.- Increased qualified leads for the sales team by 25% by refining the MQL to sales handoff process which affected hundreds of B2B customers.- Implemented a new paywall strategy, boosting MRR by $50,000 within 14 days.- Drove the company’s GTM strategy for international expansion to Brazil and Russia, resulting in a 20% YoY increase in revenue.

- Conducted and synthesized over 50 customer interviews. These insights informed sales strategies, shaped marketing messaging, and guided product feature development.- Appeared on podcasts, attended and spoke at events, resulting in enterprise deals worth $150K in ARR.- Led product demos to groups of 50+, making attendees 200% more likely to convert into paying customers.- Helped sales teams qualify leads by surfacing usage data, affecting 300+ B2B accounts and improving sales conversion rates by 15%.- Spearheaded a managed services program with a team of 3 to rapidly deploy chatbots for enterprise clients, enhancing revenue, customer service, and user experience while optimizing clients' internal resource allocation.

- Scaled the digital agency from 0 to 15+ clients in eCommerce and non-profit sectors.- Developed messenger bots that generated over $1M in sales and large donations. These bots impacted sales and customer service for more than 150,000 users across various clients.- Built software that integrated with two of the largest messenger marketing solutions to drive ecommerce sales (code acquired by Chatfuel to build out its base ecommerce functionality).

- Scaled retail internet sales from $150K to $2M per year.- Implemented wholesale online ordering, reducing phone support by 1 FTE and influencing 100+ wholesale accounts.- Drove large wholesale growth and placements including in Kroger, TJmaxx, and Safeway.