Digital projects lead/strategist running brand, digital, and social focused engagements. Responsible for building/pitching unique, relevant brand platforms and identifying ways to amplify the impact of online and offline touch points. Managed strategic partnerships for client activations/events in the music, fashion, food/beverage, and retail spaces; acted as the link between client and agency, ensuring high level client service expectations were met.Oversaw digital and social advertising strategy, trafficked digital media buys, and managed creative production. Ensured each client had appropriate goals and KPIs in place for both social and digital footprints, managed weekly/monthly reporting, and optimized social content. Created in-house blog, web, and social content, led weekly creative innovation meetings, ensuring JWALK and its clients were always aware of evolving platforms, vendors, publishers, and industry trends. Clients: Health Warrior, Samsung, Volvo, LACOSTE, LACOSTE L!VE, bebe, Bare Escentuals, Proximo Spirits, Deleon Tequila, Titan Tea, SkinnyGirl, NewellRubbermaid.

Developed interactive strategy for multiple brands within the food, wine, and spirits industries. Focused on social advertising, digital marketing, event marketing, community management, and content development. Managed client communication, developed and presented pitches/proposals to prospective clients, oversaw interns, and directed video/photo shoots.

Prepared and analyzed social media data for various clients, including Dr Pepper and Tommy Hilfiger. Used Facebook, Twitter and YouTube to further build brand visibility and to launch new campaigns. Created social media data reports using analytics, researched perspective clients, and contributed to new business pitches.