Nicholas Ayala Email & Phone Number

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

New York, Us

• Represented Sparks & Honey at key client engagements and pitches• Optimized company processes and systems to improve research methodologies and implementation• Managed cross-discipline teams on various internal and external projects• Served as a member of the Cortex, the strategy department of We Are Unlimited, a bespoke Omnicom agency created for McDonald’s

New York, Us

• Track and synthesize cultural signals into trends, leading to actionable content and strategy for brands, as well as informing product development• Prepare and host daily culture briefings and on-site client briefings, highlighting and analyzing key cultural signals from the previous 24 hours• Research, analyze and write on various subjects to produce client deliverables and public-facing reports• Utilize a suite of tools to conduct social listening and pattern analysis• Clients: AT&T, Gerber, Humana, Jarden, Lipton, Pepsi, P&G, Reebok, Tervis

New York, Ny, Us

• Scouted new trends and spotted shifts in the global zeitgeist• Generated thought leadership through qualitative and quantitative consumer research• Conducted interviews with influencers and experts for trend reports• Fielded requests from global agency network on available trends material and questions• Contributed extensively to JWT's renowned 10 Trends and 100 Things to Watch forecasts• Project managed creation of Personality Atlas website, coordinating with local and foreign teams• Project managed update of JWTIntell iPad app, coordinating with offsite team

New York, Ny, Us

• Fact-checked and proofread all JWTIntelligence material: reports, presentations, press releases, blog posts• Proofread corporate internal and external comms, as well as confidential material for high-level executives• Contributed research and writing for JWTIntelligence and AnxietyIndex• Functioned as customer service for the JWTIntelligence shop

New York, Ny, Us

• Fact-checked and proofread all JWTIntelligence material: reports, presentations, press releases, blog posts• Proofread corporate internal and external comms, as well as confidential material for high-level executives

• Reviewed, formatted and entered contributor article submissions into website according to category• Responsible for searching and choosing of appropriate images for website use

· Conducted research to apply and create accurate descriptor tags for TV and film database· Utilized editorial judgment to maintain style consistency with tags

New York, Ny, Us

· Researched, pitched and produced content for online weekly section· Provided research and gathered contact information for editorial staff

Us

· Improved office efficiency by organizing essential editorial materials and files· Contacted publicists for music, film, book, and art exhibition calendar updates· Provided research for current, future, and potential features· Transcribed important and highly confidential interviews· Proofread stories for accuracy

East Lansing, Michigan, Us

· Engaged in daily dialogue and debate to produce editorials for the Opinion section· Presented a unique perspective toward topics of discussion· Provided representation and consultation for all minority staff members

East Lansing, Michigan, Us

· Responsible for the creative vision and success of the weekly features section· Prepared backup stories to ensure completion of section by deadline· Successfully trained and integrated rotating interns into reporting responsibilities of desk

East Lansing, Michigan, Us

· Developed a style guide for new copy editors· Gained leadership experience through managing entire copy department· Maintained stylistic integrity for all stories· Interviewed, hired, and managed copy staff

East Lansing, Michigan, Us

· Became proficient in AP and State News copyediting styles· Recognized as most effective sports copy editor on copy desk· Collaborated with reporters and editors to produce factually, contextually accurate stories(Held the same position from January ­to April 2009)

B.A., English

Education record