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Tenacious, multi-discipline team player that reliably delivers. I’m a hands-on strategist that plans 5 moves ahead, a digital marketer that fuels rapid growth, a SaaS expert that positions for optimal impact, an SEO savant that frankly ranks, a writer of unparalleled lines, a team lead that’s viscerally connected with operations, a CRM and code guru that thinks in syntax, a project lead that shreds the envelope, and a change agent that acts from within to spur continual renewal. But enough about me, how are you?Strategy leads – listen with unfeigned empathy, research with uncommon insight, swiftly assimilate emergent tech, unlock hidden strengths within individuals, and create unique core messaging that rings true. Lead forward – empathy rules, and audacity rocks!
Shift Paradigm
View- Website:
- shiftparadigm.com
- Employees:
- 164
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Senior Demandgen ManagerShift ParadigmHerriman, Ut, Us
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Senior Demandgen ManagerKojo Oct 2023 - PresentSan Francisco, California, Us -
Abm Campaign ManagerElevated Third Nov 2022 - Oct 2023Denver, Colorado, UsHands-on 6sense Admin, campaigns, and getting internal teams up to speed.• Created and launched ABM campaigns, account-based experiences, and daily Intent Data operations.• Adapted key benefits to specific vertical audience headlines and copy to drive resonance and action.• Built inductive market strategy and custom messaging that optimized brand and product positioning.• Developed advanced SEO analysis and algorithms to optimize for organic, paid, and programmatic.• Researched focus accounts to develop AE account briefs and individualized messaging strategies. -
Abm StrategistCommio Voice & Text Messaging Dec 2021 - Nov 2022Raleigh, North Carolina, UsSaaS, CPaaS voice and text trunk provider serving b2b2b & b2b2c Native, Enterprise, and SaaS companies.• Directed ABM Platform implementations with AI modules and granular TAM segmentation strategies.• Created daily Intent Data cohorts via 6sense to drive SDR/BDR lead outreach and account prioritization.• Led deep stack integrations with SFDC, HubSpot, G2, Bombora, Outreach, LinkedIn, and many more.• Organized, coded, and automated ABM attribution reporting for weekly review and lifecycle analysis.• Worked closely with CS for deep understanding of account and vertical market needs and messaging.• Supervised or created all content and coding for buying-stage HTML5 campaigns (3-second stories). -
Brand Strategist, Abm ManagerProiq Mar 2021 - Nov 2021Park City, Utah, UsDigital Marketing Agency specializing in strategy, tech-stack integrations, sales-marketing alignment, and ABM consultancy.• Led ABM Platform Initiatives: Terminus, Demandbase, 6sense, Rollworks, Integrate, metadata, and more.• Performed Fractional CMO roles from core Brand/Digital Strategy to complete Messaging Frameworks.• Coordinated and hands-on digital campaign creation, HTML5 ad content, and direct marketing initiatives.• Integrated/migrated marketing tech stacks: HubSpot, hybrid Wordpress, SFDC, ABM Platforms and more.• Drove vertical market customization, keylines, and service lines for campaigns, naming & positioning.• Developed anchor content marketing from CEO interviews to analysis, copy, design, and production. -
Global Digital Marketing Manager (+Abm)Nearmap Jan 2017 - Nov 2019Barangaroo, Nsw, Au+ US Digital Marketing Manager, July 2017 - December, 2018.+ Content Marketing Manager, Jan - June, 2017.• Launched integrated campaign experiences to unify global web presence via Adobe Experience Manager. • Developed advanced SEO analysis and algorithms to optimize for organic, paid, and programmatic use.• Owned multiple agency relationships: AEM development, advertising, global digital, SEO, and metadata.• Automated complex schema markup hierarchies via AEM tagging and extensible custom mapping logic.• Managed all Account Based Marketing campaigns (ABM) utilizing HTML5 ads and integrated SFDC.• Customized vertical market and individual account strategy with AEs and Strategic Account Managers.• Directed on-site Event Marketing to drive and optimize lead-gen activities, brand and industry exposure.• Project Managed (+ hands-on) HubSpot & AEM development, advanced SEO, and schema markup.• Authored content articles, thought leadership, galleries, email, and strategic push marketing initiatives. -
Content Manager, Digital StrategistCovey Center For The Arts Feb 2015 - Jan 2017Provo, Ut, UsGovernment-owned arts venue with a 670-seat main hall, 90-seat black box, studios and three art galleries.• Planned campaign strategies across diverse audiences; negotiates digital and broadcast media.• Wrote and directed creation of press releases, sound bites, feature stories and interactive content.• Derived bespoke strategy and key messaging for both community and Covey-sponsored events.• Coordinated social media campaigns, direct-action initiatives and regional community outreach.• Produced advertising and targeted promotion through print, digital, outdoor and broadcast media.• Negotiated corporate sponsorship agreements and partnerships with venues and performers. -
Brand & Digital StrategistAuthenticity Oct 2002 - Feb 2015Bellevue, Wa, UsAward-winning marketing services firm with emphases in brand/product strategy and digital integration.• Executed brand initiatives and campaigns from nascent startups to well-known multinationals.• Built inductive market strategies and messaging that optimize brand and product positioning.• Championed multi-disciplinary teams delivering creative, digital, and technical services worldwide.• Authored resonant messaging, taglines, headlines and elevator lines that bridged target audiences.• Negotiated whole cloth sales and service contracts to drive business development and retention.• Named and positioned companies for optimal impact while negotiating domains and trademark law.• Managed project development and rollout of online apps from finance to b2b and consumer-direct. -
Director Service OperationsCummins Inc. 1997 - 2002Columbus, Indiana, Us$100MM PNW Transport Industry diesel engine and power generation distributor with 14 branch locations; served as a change agent at every branch and at corporate HQ.• Drove company culture shift initiatives that turned the business around and improved efficiencies.• Hand-picked and directed business process teams across 4 states enacting Enterprise Systems.• Won line-level process adoption through example: shoulder-to-shoulder, terminal-to-terminal.• Hands-on messaging and rollout of the firm's first digital strategy and corporate web presence.• Coded novel Oracle/SQL pass-through queries for reporting and labor utilization measures.• Led National EMS improvements through the Cummins Joint Application Development team.
Nick Bean Skills
Nick Bean Education Details
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University Of Utah - David Eccles School Of BusinessTechnology Management -
University Of UtahMarketing
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Adept Technologies
Frequently Asked Questions about Nick Bean
What company does Nick Bean work for?
Nick Bean works for Shift Paradigm
What is Nick Bean's role at the current company?
Nick Bean's current role is Senior DemandGen Manager.
What is Nick Bean's email address?
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What is Nick Bean's direct phone number?
Nick Bean's direct phone number is +142524*****
What schools did Nick Bean attend?
Nick Bean attended University Of Utah - David Eccles School Of Business, University Of Utah, Adept Technologies.
What are some of Nick Bean's interests?
Nick Bean has interest in Ethiopia, Lesotho And Australia's Western Outback, You Know, Yemen.
What skills is Nick Bean known for?
Nick Bean has skills like Strategy, Advertising, Start Ups, Marketing, Entrepreneurship, Marketing Strategy, Digital Strategy, Leadership, Management, Business Development, Online Marketing, Online Advertising.
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