Business professional with over two decades experience in sports and entertainment marketing, live events and event tech industries. Through previous roles I have lead great teams in marketing, ticketing and membership, fan experience, sports presentation, media and broadcast, international tours and team, match and venue operations. Retained by a range of clients on short and long term projects. Currently retained with: Fan Experience, communications and branded content projects for Melbourne City FC and City Football Group (CFG)Leading the sports and entertainment sales strategy for commerce platform EQL - we help support the launch of high demand products, such as tickets, premium experiences and hyped retail products

Using data driven insights and the knowledge that has been built up over 20 years in sports marketing, we build fan experiences that are designed to capture, engage, and convert football fans into Melbourne City FC fans.Ownership of all the club-to-fan touchpoints; Marketing, Content & MediaFan ExperienceMatch and Event Operations RetailCommunity (CSR)

Created 'City Sq' the Premier League's leading fanzone at the Etihad Stadium - 5,000 capacity with two bars, retail store, food outlets, three jumbo screens and stageOwnership of matchday presentation and fan engagement strategy and delivery. Managing an in-house team of 8 and a matchday team of over 50. Responsibilities including booking entertainment, curating, and producing the match day show inside and outside the stadiumResponsible for the event strategy for all major club events - trophy celebrations, awards evenings, and delivery of overseas tours to Asia, Middle East and USKey stakeholder management and buy in - City Football Group executive team, Commercial Partners, Manchester City Council, Manchester Police, and third-party suppliers Full P&L management from budget planning, sign off, and end of season reporting

Responsible for O2's football sponsorship strategy (Arsenal FC) and manage our experiential delivery across sport and music.

Senior event manager responsible for the delivery of our experiential activity accross O2s sponsorships.