I'm a strategist, entrepreneur and storyteller.I have co-founded UP AND TO THE RIGHT with my good friends Marcus Exall and Andy Maher, to help more founders succeed. A new business starting today has a 90% chance of failure within five years. Since 99% of the businesses we advise are thriving, we hope to be able to use technology to solve the common problems founders face.Before U2R, I co-founded, built and sold Blue Barracuda, a successful full-service strategic digital agency. I then helped integrate it into the FCB network. For over fifteen years, as Head of Planning, I advised many of the world's top brands on how to grow using digital and integrated channels. The solutions and services I recommended, co-created and helped implement, generated hundreds of millions of pounds. I use these experiences to advise the boards of agencies, start-ups and other companies. Providing options, direction and tools to accelerate growth and achieve their ambitions in a digitally disrupted world. While living in Japan, I developed a passion for storytelling. I train teams, teach students and coach individuals, helping them to make emotional connections with the audiences that matter to them.Five things drive me professionally:1. Cross-fertilising different approaches and schools of thought: academic and business; old and new media; traditional best practice and disruptive innovation.2. The opportunity to combine big thinking with hands on action.3. Creating new models and ways of working.4. Building things that make a difference.5. Learning and sharing knowledge to drive wider change.If you have similar passions or a problem that keeps you awake at night, we should connect.