After several unsuccessful attempts at a career in professional sport, 3 knee reconstructions and a hip replacement, I finally came to the realization that the life of a professional athlete might not be for me.Not one to let a lack of sporting ability or original body parts stand in the way of my dream, I decided that a career in sports marketing might be a better, more realistic goal.I accepted a sponsorship and marketing role with the Sydney Swans AFL team in 2005, where amongst other things, I was responsible for the management of the clubs website and it’s use in generating commercial outcomes as part of the club’s sponsorship arrangements.This lead to a move into digital marketing, where I held a variety of roles with companies such as Bigpond and Sensis, working on some of the largest brands in the country.In 2011, I and my business partner Tom launched Greenroom Digital, a company which places cutting edge digital marketing techniques alongside traditional sports marketing strategies, to deliver commercial outcomes that have previously not been possible.Specialties: > Digital/Online Strategy,> Mobile technology,> Sports marketing and sponsorship activation,> Networking and relationship management,> Stakeholder relations,> Product innovation and development, > ROI modelling> Business Development