Leading Crypto Quantique's medical devices go-to-market.- Leading customer discovery- Advising CEO and board on go-to-market strategy- Advising CEO on organisational planning- Mentoring team members in marketing and sales

I support early-stage deep tech startups in finding product-market fit, developing go-to-market strategies, and securing their first customers. I work closely with founders to build and refine sales processes, hire critical team members, and navigate board relations. My goal is to equip teams with the tools and strategies they need to achieve sustainable growth and attract investment.Recent clients have included:- Nourish Care --> Advising CEO around c-suite hiring- Crypto Quantique --> Advising board and CEO as we find product-market fit- Rain Instant Pay --> Adding 100s new engineering headcount before a $116M Series A- Gaia GPS --> Acquired as part of $150M PE-backed transformation- Caura --> Addressing 30M UK motorists after a £4M Series A investment- Agency Analytics --> Scaling past 100 employees- Wawibox --> Scaling after PE acquisition- Siteimprove --> Re-launching product strategy after PE acquisition- Harper --> Scaling after early-stage investment

Mentor to Intel Ignite's first London cohort of deep tech startups.

ReJoule is a battery-tech startup that has secured more than $4.5M funding to develop a unique battery management and grading solution.I advise ReJoule's founders on product strategy, fundraising, and growth.

Advised founder as she took Stanhope AI out of the Intel Ignite accelerator.

Co-Founder and board member of CloudMade leading to an acquisition by global car maker Stellantis.

Scaled CloudMade after it was acquired by Valeo in 2016. Expanded sales and marketing into Germany, France, Japan and China. Setup a product management function between London and Kyiv.

- Led engagements with car makers Renault, Stellantis, VW Group- Drove complete re-think of product vision to develop a machine learning based personalisation platform for car makers- Built a team of 12 product managers and designers who developed foundational ML models, infrastructure and UI/app layer for a first-of-its-kind automotive AI platform- Built a team of 8 sales and marketing leaders who developed customer relationships in US, UK, France, Germany, Japan and China.

Raised Seed followed by €2.8M Series A (Sunstone) and €12M series B (Greylock, Intel Capital) to create CloudMade with the mission of empowering developers to build incredible location-based experiences using OpenStreetMap data.Signed up 20,000 developers, built a location-based services platform from scratch, created the world's first map style editor that could serve maps at scale. Failed to convert developers into paying customers.

Coaching Lazaridis Institute scale-ups to set their north star metric and build an aligned product strategy.

Joined Sama pre-investment and scaled the go-to-market and product:- Co-led a successful seed fundraise- Led product management, launching new features + growing engagement - Advised founders on go-to-market strategy and hiring

Mindstone lets anyone who's overwhelmed with online content learn faster by reducing information overload and making it easier to find and learn important information. The product advisory board meets quarterly to challenge and support leadership's process and methodology.

I support Foundervine as a volunteer training, mentoring and coaching of founders from diverse backgrounds.

Advising Rain's founders and product leadership team:- Product strategy- Organisational design- Recruitment and staff onboarding

Advised founders on transitioning from an engineering-driven to a product-driven organization in the lead-up to an acquisition. Setup a product strategy for Gaia GPS post-acquisition.

Helped the ICE team find the best late-stage founders to join our events and supercharge our community of founders and investors.

- Board member responsible for steering the fast growing OpenStreetMap Foundation- Chaired the OpenStreetMap conference - "The State of the Map" - committee- Grew the conference from a grassroots gathering to an international event attracting 500 attendees and sponsorship from blue chip tech companies

Started a software development consultancy with a focus of transportation and geolocation from my bedroom, winning clients like eCourier.co.uk, University of Westminster and Shipping Guides.Launched an unsuccessful location-based advertising network, Mappam.

Lead a research and development team that used open source technologies to build crowd-sourced maps.

The Geomatic Engineering program at University College London is the world's premier program teaching advanced topics in location based services, spatial analysis, satellite imaging and software engineering.They taught me a lot of complex stuff that's really useful to know when building location based products.During the program I developed specialist skills in:- Spatial Analysis- GPS processing algorithms- Use and programming or Geographic Information Systems- Satellite navigation- Software engineering- Human interaction designI even got to create a mobile location app before phones had GPS. For my Masters' dissertation, I created a J2ME app that allowed mobile phones to receive and store GPS data, via a Bluetooth connection to a GPS dongle, that could be contributed to the OpenStreetMap project, with the goal of opening up access to the project to any smartphone owner.