Online and instore Crave-Worthy Snacks and Gifts that Spark Joy!

● Craft and implement comprehensive Brand market strategies for DTC and Retail channels.● Develop and execute Go-to-Market campaigns that drive results across the entire marketing funnel, from awareness to conversion.● Leverage HubSpot CRM to enhance client engagement and streamline communication efforts.

● Generated $MM in annual sales through strategic partnerships with 150+ brands.● Negotiated brands marketing spend ensuring a strong ROAS across the full THG universe: Retail Media Network, Organic Social, Performance, Influencer, CRM, Display, and Search.● Maximized sales, conversion, retention, AOV & IPT across all channels with strategic analysis via Google Analytics, Tableau, Contentsquare and the THG reporting system. ● Prioritized open to buy on brand and marketing activity in partnership with the Planning team to achieve optimal stock productivity.● Nurtured curiosity in 4 direct reports ensuring they continue to learn and remain engaged.

● Cultivated over 120 vendors securing $4.5M+ in marketing and RTVs annually.● Created and executed robust seasonal strategies that included cross functional areas: (merchandise planning, print and digital marketing, events, and visual)● Brought exclusive product launches to life in partnership with Linda Fargo and brands.● Owned pre-season and in-season budgets, ensuring adequate stock to achieve sales and turn.● Developed and prepared 2 direct reports for promotion into their next role.

● Strategic partner to merchants, advised on monthly projections and season purchase plans. ● Developed a 3-year plan to grow men’s shoe business $4,000,000 with focus on top vendors, class penetration and proper size depths. Gained capital to build out a Sneaker department.● Built Omni Channel reporting tool with a single view of gross demand, sales, and inventory.● Trained merchant organization on Omni reporting and Oracle’s Merchandise Financial Planning.

● Created Ad Hoc reports to analyze the business and rolled them out to the division. ● Maintained the Order Log to ensure over 100 vendors shipped merchandise in full and on time.● Negotiated cost concessions with late vendors totaling over $500,000 for fiscal 2013.● Maintained an extensive To Do list and reevaluated priorities as needed.● Trained team members in the division on allocation methodology, report systems, and Excel. ● Processed purchase orders to ensure stores and LastCall.com had adequate inventories to sell over $55.0M in Women’s Contemporary for the year.● 2013 Neiman Marcus Last Call Assistant Buyer of the Year.

● Met and exceeded seasonal sales plans, grew business to $400,000 from inception of the brand at Bloomingdale's.● Fostered and maintained strong communications and business relationships with both vendor and retailer.● Highly involved with market and buying, inventory levels, mark down rates and sell thru for all Billy Reid merchandise.● Partnered with buying team on RTV's and reorders of high sell-thru items.● Lead Bloomingdales Men's Store with 24% of total sales to clients that shopped with me two or more times.● Reported to Founder/CEO and fulfill a key leadership role in Billy Reid.● Mentored new and current peers as a Relationship Selling Ambassador through clientele software.

● Managed Bograd Kids Blog and continually updated with new content.● Processed and received orders to be organized in showroom.● Arranged and tracked all deliveries diligently to uphold client satisfaction.

● Created e-commerce website on www.giblees.com and processed online orders.● Merchandised, managed and processed inventory to maintain an elevated level of shopping.● Provided product knowledge, fashion trends and suggestive selling to obtain a strong clientele.● Ensured quality service and exceeded expectations by attending to various and unique needs of customers.