Nicholas Bograd Email & Phone Number

New York, NY, US

Rydalmere, NSW, AU

Online and instore Crave-Worthy Snacks and Gifts that Spark Joy!

• Craft and implement comprehensive Brand market strategies for DTC and Retail channels.
• Develop and execute Go-to-Market campaigns that drive results across the entire marketing funnel, from awareness to conversion.
• Leverage HubSpot CRM to enhance client engagement and streamline communication efforts.

Manchester, GB

• Generated $MM in annual sales through strategic partnerships with 150+ brands.
• Negotiated brands marketing spend ensuring a strong ROAS across the full THG universe: Retail Media Network, Organic Social, Performance, Influencer, CRM, Display, and Search.
• Maximized sales, conversion, retention, AOV & IPT across all channels with strategic analysis via Google Analytics, Tableau, Contentsquare and the THG reporting system.
• Prioritized open to buy on brand and marketing activity in partnership with the Planning team to achieve optimal stock productivity.
• Nurtured curiosity in 4 direct reports ensuring they continue to learn and remain engaged.

US

• Cultivated over 120 vendors securing $4.5M+ in marketing and RTVs annually.
• Created and executed robust seasonal strategies that included cross functional areas: (merchandise planning, print and digital marketing, events, and visual)
• Brought exclusive product launches to life in partnership with Linda Fargo and brands.
• Owned pre-season and in-season budgets, ensuring adequate stock to achieve sales and turn.
• Developed and prepared 2 direct reports for promotion into their next role.

US

• Strategic partner to merchants, advised on monthly projections and season purchase plans.
• Developed a 3-year plan to grow men’s shoe business $4,000,000 with focus on top vendors, class penetration and proper size depths. Gained capital to build out a Sneaker department.
• Built Omni Channel reporting tool with a single view of gross demand, sales, and inventory.
• Trained merchant organization on Omni reporting and Oracle’s Merchandise Financial Planning.

Dallas, Texas, US

• Created Ad Hoc reports to analyze the business and rolled them out to the division.
• Maintained the Order Log to ensure over 100 vendors shipped merchandise in full and on time.
• Negotiated cost concessions with late vendors totaling over $500,000 for fiscal 2013.
• Maintained an extensive To Do list and reevaluated priorities as needed.
• Trained team members in the division on allocation methodology, report systems, and Excel.
• Processed purchase orders to ensure stores and LastCall.com had adequate inventories to sell over $55.0M in Women’s Contemporary for the year.

• Met and exceeded seasonal sales plans, grew business to $400,000 from inception of the brand at Bloomingdale's.
• Fostered and maintained strong communications and business relationships with both vendor and retailer.
• Highly involved with market and buying, inventory levels, mark down rates and sell thru for all Billy Reid merchandise.
• Partnered with buying team on RTV's and reorders of high sell-thru items.
• Lead Bloomingdales Men's Store with 24% of total sales to clients that shopped with me two or more times.
• Reported to Founder/CEO and fulfill a key leadership role in Billy Reid.

• Managed Bograd Kids Blog and continually updated with new content.
• Processed and received orders to be organized in showroom.
• Arranged and tracked all deliveries diligently to uphold client satisfaction.

• Created e-commerce website on www.giblees.com and processed online orders.
• Merchandised, managed and processed inventory to maintain an elevated level of shopping.
• Provided product knowledge, fashion trends and suggestive selling to obtain a strong clientele.
• Ensured quality service and exceeded expectations by attending to various and unique needs of customers.