BTTR is a reviews site dedicated to helping Australians buy the right product every time. From extensively researched articles to properly tested technology, we strive to help all Australians buy better.

During my time as Head of Publishing at Compare Broadband, I led several key initiatives to drive content optimisation, team efficiency, and business growth. One of my main responsibilities was conducting a comprehensive SEO content audit, which involved consolidating thousands of pages accumulated over more than 10 years. This project required close collaboration with the product team, where I outlined the requirements for developing new publishing tools to streamline content management.As the editorial lead, I set the strategy for content production and established an OKR (Objectives and Key Results) framework to align teams with the company’s goals. I managed both in-house editorial staff and a group of freelancers, ensuring high-quality output while meeting SEO standards. Additionally, I played a pivotal role in keyword research and developed the editorial plan for Compare Energy, expanding the company’s content strategy into new areas.These initiatives not only improved our site's performance but also created a more structured and goal-oriented environment within the business. My work was deeply rooted in improving the site’s search visibility, user engagement, and overall content strategy.

Publishing lead for Finder Awards in Australia.

As Global Group Publisher, I oversee the international growth and expansion of Shopping, Technology, Travel, Streaming, and Reviews. My responsibilities include:* Managing a team of 8 direct reports and a total team of 20+ to ensure everyone feels a part of our 1crew core value* Developing strategies and techniques to scale domestically and internationally, testing and iterating on these ideas* Building a framework for a product review business within Finder, starting at nothing and growing to a high point of $60K per month in revenue.* Oversee the global expansion of these niches into multiple markets, including non-English markets, engaging with a variety of stakeholders across the business.* Work closely with the PR team to roll out the inaugural Finder Retail Awards, a customer satisfaction awards program that now applies to well over 100 different categories.* Work closely with partners like Amazon and eBay to deliver content solutions to help deliver growing traffic to their platforms.

As Publisher for Tech & Telco, I manage the overall growth of the niche for Finder. My responsibilities include:* Create and drive the strategy for growth of the Tech and Telco channel on finder.com.au* Collaborate with multiple stakeholders across different departments to improve the overall performance of the Tech and Telco channel.* Create engaging editorial and update current content to ensure compliance and performance* Optimise strategies for SEO, design and performance across the Tech and Telco niche* Devise and implement strategies to improve conversion rate to partners through copy improvements, table design and optimising landing pages.During my time as publisher of Tech and Telco, Finder saw 17.5 million PVs to mobile or broadband pages, generating $2.985 million in revenue.

Manages the Future portfolio of technology and games websites, motivating a team of five to find innovative opportunities for growth. Curates global content for the local homepage, and creates content for a global audience. Creates and analyses monthly traffic reports for the global board of directors. Plans strategies for both editorial and commercial growth. Manages editorial budgets for sites, including commissioning freelancers and designers. Represents the company during regular television and radio appearances. Coordinates plans for reader events, competitions and presentations to the local industry.● Grew traffic across the network over 50 per cent year on year after creating and implementing new local content and curation strategies.● Developed Future Australia’s multimedia content policy, opening our publications to a new audience and creating new commercial opportunities.● Conducted regular analysis on SEO performance, creating content strategies that resulted in optimal search results for key search terms.● Works with multiple CMS platforms, both common and custom to produce exciting editorial solutions for a wide audience.

* Australian editor of TechRadar.com* Launched the UK's largest technology website in Australia.* Work with international teams based in the UK and US to create a 24 hour news cycle.* Write up to the minute news, comprehensive reviews and detailed opinion pieces for the local market

Pitches ideas to editors, responds to briefs, and creates expert content on the topic of consumer technology. Writes expert, detailed reviews, news and analysis pieces in a variety of styles for publications both online and in print. ● Finalist in the best Consumer Technology Journalist category at the ITJourno Awards 2012.● Contributed key cover features to award-winning magazines.

Everything for the Man, or EFTM, a website dedicated to celebrating the things men love, without offending the ladies in their lives. eftm.com.au

Creates fast, engaging news and opinion pieces about consumer technology and geek lifestyle. Exceptional attention to detail to ensure a unified local approach to international content feeds. Represents the brand on television, radio, and local industry events. Works with commercial teams to identify new opportunities for profit, including expanding lifestyle and health coverage.● Grew traffic for Australian Gizmodo site over 400% during three and a half year tenure.● Developed a local video series, involving scripting, performing and promoting the series through a variety of platforms, including social media.● Developed dedicated editorial campaigns to offer commercial teams unique opportunities for sales.

Responsible for planning, preparation and creation of a monthly magazine, including localising UK content, creating new, relevant Australian content and working with the sales team to create enticing editorial opportunities for advertisers.