➢ Implement CRM/Marketing Automation best practices, trainings & initiatives for Sika North America & LATAM. Handle admin setup, functionality, and operations for CRM & Marketing Cloud (Pardot) integrations.➢ Proposed & hired third party agencies for lead processing & improve CRM pipeline conversions. Improved customer experience metrics (lead handle time) and conversion rates.➢ Act as the SalesForce & Account Engagement (Pardot) admin for Sika North America. Create, monitor and advise on KPIs for individual BUs to act as marketing consultant for recommendations & improvements.

➢ Full ownership of content readiness for all SKUs within the NA foodservice business ensuring distributor partners and e-commerce platforms are best equipped for digital selling.➢ Act as the content powerhouse for trade activations. Work alongside ABMs, internal and external creative agencies, and sales to curate result-driven materials on trade partner websites, social media, tradeshows, blogs, and eCommerce channels.➢ Own A+ content creation for eCommerce pure players, improving the customer shopping experience with content relevance, videos, and engaging creatives to demonstrate product superiority.➢ Assist sales team at key industry events and tradeshows to drive foot traffic and demonstrate product expertise as the premiere foodservice solution.

➢ Lead the transition from print to digital marketing initiatives in a traditional B2B marketing environment for improved cost savings and increased ROI and GP impact within omnichannel marketing campaigns.➢ Complete project management ownership of >$700K in ad expenditure; including campaign development, creative design, and execution to drive conversion through a mix of digital, social, video, blog, print, and direct mail marketing initiatives.➢ Event preparation/participation in key industry events and tradeshows across the Dental, Veterinary, General Medical, Fire/EMS, and Law & Correction verticals. Partner with inside sales and field sales teams to drive leads, assist with qualifying credentials, and monitor through SFDC for follow-up/closures.➢ Developed new product launch materials for multiple new product initiatives; including sales training materials, marketing campaign content, sample kits, VOC webinar support, and hands-on training materials for field teams.➢ Built email nurture email journey for the existing database to re-engage prospects when supply pipelines stabilized. Optimized MQL scores, which lead to higher close rates.

➢ Assist with market research projects to identify the market position of specific product sets. Complete full competitive cross-reference analysis and present gaps and opportunities within medical verticals to commercial and marketing teams to accurately pinpoint GTM strategies.➢ Led a content audit with over fifty clients to ensure correct product positioning, technical data, clinical claims, certifications, and manufacturing data is correct. Optimized multiple landing pages, blogs, and white papers with new branding and messaging around specific products.➢ Support content creation for email nurture journey, social media marketing initiatives, corporate landing pages, customer-facing collaterals, and tradeshow materials.➢ Assisted with lead management status reports from tradeshows; ensuring accuracy in SFDC for inside/field sales follow-up.

Work with a team of technicians and a licensed pharmacist to continuously execute a smooth workflow in the pharmacy. Day-to-day tasks included accepting valid prescriptions from verified doctors & medical personnel, updating patient information, managing inventory and shipments, tracking control substances, and educating patients on drug information, safety, and interactions.