In my current role I have P&L responsibility for a £7m ecommerce store, where I manage both the Dellonda homeware brand and the Baridi cooking brand. My team covers digital advertising, CRO, SEO and demand generation. I also oversee the creation of all sales copy, photography and videography which we deploy in Amazon A+ content, and around the web. I deploy a budget of £500,0000 per year split across Google Advertising, Amazon Advertising and Meta Advertising. Since joining the company I have reduced reliance on Amazon by bringing onboard OnBuy, Wayfair, The Range, Robert Dyas, Debenhams and of course dramatically improving the performance of the website. Reliance on Amazon is down from 95% of revenue to approximately 67% providing significantly more resilience. In addition to advertising I have introduced a full CRM with automated email marketing campaigns and trigger based events. In order to deliver the best brand experience and to meet SLAs, I have responsibility for the Customer Service department, allowing me to completely curate the buying experience from end to end. Key Skills: PPC, SEO, CRO, Shopify Plus, Amazon Seller Central, Email Marketing, Digital Advertising, Social Media Advertising, Team Management, Google Analytics and AdWords

Managing the commerce platforms and brand strategy for the award-winning TheWrightBuy group. Responsible for strategy, advertising, and brand development. Doubled website revenue in 10 months, managing a team of remote workers and specialist agencies. Introduced improved systems include email marketing, PIM and customer journey tracking. responsibilities include managing PPC, Chanel Partnerships, Customer Activation, B2B marketing, Socail Media campaigns, website UX and SEO.

Group Marketing Manger, responsible for 6 brands across 4 businesses. Lead display advertising, media buying, ecommerce websites, catalogue production, print collateral and brand design. Oversaw the relaunch of a global brand including the first rebrand in 20 years. Produced more than 1,000 pages of catalogues, 4 e-commerce websites and marketing materials in 3 languages. Managed a diverse team including back and front end web developers, artists, SEO executives, content authors, and social media managers.

Manager in charge of brand development, advertising, digital marketing and sales channels, with additional responsibility for IT infrastructure and data management.

Group Marketing Manger for Maze Rattan - a premium garden furniture company specialising in Rattan furniture. The Maze Rattan Group encompasses • Maze Rattan (Wholesale B2B) • Maze Living (Retail B2C) • Divano Lounge (Wholesale B2B) • Maze Rattan Dubai (B2B & B2C)• Maze Lounge America (B2B &B2C)Tasked with creating and building formalised brands for each branch of the business including website, digital advertising strategy incorporating PPC and display advertising, print advertising in national and international press, SEO and content generation, corporate communication design and standardisation, staff training on brand and products. As Marketing Manager I managed a team of 5 staff across digital, print, and corporate communications, in addition to working with external agencies to achieve a total ROI for 2015 of 1,193%.

Intelligent Penguin is a full service digital agency, with clients that include Cambridge University, Citizens Advice Bureau, Nurture Pensions and many hundreds more. My responsibility at Intelligent Penguin was to manage client’s needs and deploy the skills of the technical and marketing team to achieve them. This included developing newly created brands and taking them to market via ecommerce solutions, developing highly technical software, and administering ecommerce websites from both a technical and content standpoint. My agency experience taught me the value of high quality marketing assets, and the skills required to balance 20 concurrent projects to achieve the required outcomes. It also gave me an appreciation for the value of an integrated plan of attack when managing a brand – being able to see how each activity relates to the business as a whole allows better decisions to be made.

Making use of my extensive tailoring experience in my role I now advise Hugo Boss on the suiting department. This includes stock control, handling relationships with external tailors and increasing sales via visual merchandising decisions. This role has taught me a great deal about managing departments within global brands and dealing with customers looking for “experiences” as much as products. In this role I constantly meet targets and in reviews am considered “world class” in sales, data management and several other brand-specific KPIs.

Sales Assistant at Chester Barrie, a Savile Row tailors. Here I worked with high end products with OTR suits from £595 to £1,395 and MTM suits starting at £999 to £2,495. Product included a full range of formal and casual clothing all of which would be tailored to client’s specific needs. During this time I perfected my skill in advising customers on alterations, taking measurements for customer suits and handling the sales process of exclusive garments. Despite working just a 20 hour contract I sold enough to leave me just £1,000 short of the Managerial staff for the entire course of my tenure. My attention to detail, exhaustive product knowledge and time training on Savile Row left me enamoured with tailoring retail and passionate about quality products. My time here was neccasarily short, covering my remaining time at university, but I would return to the business imediately, should the oportunity arise. Key Skills: Ultra-luxury service, British Brand Representation, Bespoke and Semi-Bespoke Tailoring

Lead the Marketing Society in creating valuable Events, Training and developing a useful network of local contacts.

Summer Work During a brief stint as assistant to the Director over summer I was introduced to the world of Wealth Management, in which I particularly enjoyed meeting with and securing clients. There was also a strong element of attention to detail when dealing with financial documents, as well as cultivating trust with a client, given that in many cases their initial investments we in excess of £1 million. Key Skills: Management of "High Net Worth" individuals and their accounts, attention to detail (numerical and practical).

Specialising in mens tailoring this role allowed me to develop an in depth knowledge of the history, traditions and technical detail of suiting over the last 100 years. Sparking an interest that has lead me to begine writing a book on the subject this role allowed me to further enhance my skills in the sale of Luxy Goods following on from my work at Castle Galieries.

Fine Art Advisor. Working as a specialist in a commercial Art Gallery, helping to get it established in the new Grand Arcade shopping centre, developing a new client base and assisting customers in the gallery. The job involves gaining an encyclopaedic knowledge of every artist (more than 60) as well as knowing the prices of every print and original available (200+). The key aspects of the job are high-end selling of products between £500 and £60,000, as well as providing impeccable customer service with a personal touch, such as learning the details of a clients life, in order to generate a rapport with the aim of making a sale. As the gallery has only just opened the entire team of three has had to work hard, each of us taking on various rolls which would ordinarily be left to a manager, which has enabled me to develop my management skills.My achievements at Castle Galleries include: - Winning Top Original Sales multiple times (in a national team of 120+ staff) - Winning Top Print Sales multiple times (in a national team of 120+ staff)- Assisting in running several high-profile events (generating significant revenue) - Developing more than 250 customer-relationships leading to multiple sales