Establishing strategic partnerships in Health & Beauty, Apparel, Auto, Dept Stores, Pets, Sporting Goods and more

• Led and developed a team of 3 full-time and 45+ part-time employees focused onnew user acquisition ensuring ROI on $1MM+ budget• Project management, brief, and execute full-year integrated marketing plans to growbrand awareness, trial, and equity• Partnered closely with Sports & Culture marketing teams to bring the brand to life viacontent and events such as Lollapalooza & Red Bull Flugtag

• Leveraged market research and insights to ensure campaign execution wasimpactful and locally relevant• Developed go-to-market trade strategy for major national retailers, such as Walmartand Kroger, resulting in category leadership in over 80% of accounts• Collaborated with sales, logistics, wholesalers, and NFL partners to create a viralPR stunt commemorating the Patriots 2019 Super Bowl victory resulting in 20% BudLight sales growth

• Negotiated an industry-first, variable compensation-based partnership withNASCAR contingent upon sales and marketing metrics leading to a portfolio-wideadoption of strategy• Developed regional activation toolkit for Busch’s NASCAR sponsorship contributingto highest Busch sales in 5 years• Ideated and executed Budweiser’s flagship experiential program for NBA and MLBAll-Star Weekends and FIFA World Cup generating over $10M in earned mediavalue• Created category-first Esports campaign, “Bud Light All-Stars”, to activate Esportsconsumers through athlete, influencer, event, and Twitch stream programs

• Leveraged trade marketing, social, digital, TV, and earned media to create “SuperBowl Tickets 4 Life” and Bud Light’s NFL specialty packaging for all 28 partnerteams• Planned and coordinated a special project team focused on activating NFL Draft2017 resulting in a +40% sales increase in the Philadelphia market

• Selected from a pool of global applicants to participate in a 10-month managementrotation program to learn about holistic corporate strategy across brewing, fieldsales, logistics, procurement, corporate communications, marketing, finance, andoperations

-Designed promotional material & managed webpage for pro golfer Luke Donald's “Birdies Fore the House” Fundraising Program that raised $45,000-Compiled and analyzed 350 Constant Contact email reports to identify Email Marketing best practices-Presented to CEO and Senior Directors on Email Marketing research findings that resulted in email marketing style guide, new schedule and system-Processed $50,000+ in donations as interim Finance Manager for the charity into Raiser’s Edge database

-Mastered company’s electronic inventory system checking in and tracking 300+ shipments a day-Learned supply chain management strategy relating to shipment options that saves ~ $10,000/yr-Processed 300+ state tax waiver forms for credit department-Appointed by management to communicate with vendors and track over 150 unaccounted for shipments