Nick Cale, M.A.

Nick Cale, M.A. Email and Phone Number

Associate Intelligence Director @ BarkleyOKRP
Kansas City, MO, US
Nick Cale, M.A.'s Location
Kansas City, Missouri, United States, United States
Nick Cale, M.A.'s Contact Details
About Nick Cale, M.A.

With 10+ years of experience in leveraging data to fuel strategic decision-making, I specialize in transforming complex datasets into actionable insights that drive business growth, optimize operations, and uncover new opportunities.Key Strengths:• Scalable Analytics Infrastructures: I design and implement robust analytics frameworks that enable organizations to seamlessly scale their data capabilities.• Cross-Functional Leadership: Adept at leading diverse teams across analytics, strategy, and operations to deliver measurable outcomes.• Advanced Statistical Modeling & Predictive Analytics: Expertise in statistical techniques and predictive models to identify trends, forecast performance, and inform strategy.• Data Visualization: Crafting intuitive dashboards and visualizations that empower stakeholders to make data-driven decisions with confidence.• Storytelling with Data: Translating complex insights into meaningful narratives tailored for executive stakeholders.What I Bring to the Table:• Strategic Vision: I align analytics initiatives with organizational goals, ensuring data serves as a catalyst for success.• Business Growth: From uncovering new market opportunities to enhancing customer experiences, I thrive on delivering measurable results.• Team Empowerment: Passionate about mentoring and building high-performing teams equipped to tackle the challenges of a rapidly evolving data landscape.Industries Served: My experience spans CPG, banking, pharmaceuticals, retail, and more, providing a versatile perspective and a deep understanding of diverse business challenges.Tools of the Trade: Skilled in Tableau, Power BI, SPSS, R, and other leading analytics platforms, ensuring insights are backed by the latest technologies.Let’s Connect: If you're passionate about turning data into decisions, driving innovation, and pushing the boundaries of what's possible with analytics, I’d love to collaborate. Let’s connect and explore how we can create measurable impact together!

Nick Cale, M.A.'s Current Company Details
BarkleyOKRP

Barkleyokrp

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Associate Intelligence Director
Kansas City, MO, US
Nick Cale, M.A. Work Experience Details
  • Barkleyokrp
    Associate Intelligence Director
    Barkleyokrp
    Kansas City, Mo, Us
  • Barkleyokrp
    Associate Intelligence Director
    Barkleyokrp Jul 2024 - Present
    I was promoted to Associate Director of Intelligence, where I took on increased responsibilities in team leadership, business development, and product innovation. I continued delivering exceptional insights in brand health tracking and market segmentation while mentoring six junior team members. I developed tailored training programs and career development plans, which led to multiple team members earning well-deserved promotions.Select Achievements:• Increased profitability by 30% by spearheading the creation of a three-tiered brand health tracker offering (Light, Standard, Always-On), which expanded key product offerings by over 100% and aligned with diverse client needs.• Secured new business with industry leaders by participating in RFPs for holistic brand health tracking initiatives, showcasing expertise in segmentation studies, and providing actionable insights to clients in industries such as CPG.• Delivered actionable market insights through comprehensive segmentation studies and landscape analyses across industries, including banking, pharmaceuticals, vehicles, and CPG, empowering clients to refine strategies and drive growth.• Optimized team resources by collaborating with the Intelligence Coordinator to track time and budget allocations, identifying operational efficiencies that ensured projects were delivered on time and within scope.• Empowered team members and improved client outcomes by partnering with the VP of Intelligence to standardize processes, develop training materials, record instructional videos, and implement streamlined workflows.• Drove AI integration at BarkleyOKRP, consulting on platform design, building tools like an automated survey generator and artificial audiences, and optimizing workflows through prompt engineering and strategist training.
  • Barkleyokrp
    Senior Strategic Intelligence Analyst
    Barkleyokrp Aug 2022 - Jul 2024
    I served as the Subject Matter Expert for brand health tracking, providing strategic insights to clients including Winnebago, The Salvation Army, and CommunityAmerica Credit Union. By leveraging my deep expertise, I influenced creative and media strategies that drove measurable outcomes, enhanced client satisfaction, and strengthened agency partnerships.Select Achievements:• Streamlined team efficiency and productivity by implementing structured, standardized meeting practices, reducing meeting durations by over 50% and enhancing team collaboration, project execution, and overall performance.• Supported strategic research initiatives by collaborating with brand strategists to design and execute holistic consumer research studies, answering critical business questions for both existing and prospective clients.• Strengthened team alignment and focus by initiating and leading monthly Quant strategy meetings to review team goals, discuss progress on departmental initiatives, and drive continuous improvement.
  • Smg - Service Management Group
    Insights Manager
    Smg - Service Management Group Feb 2021 - Aug 2022
    Remote-First Organization , Us
    I was promoted to lead the Krispy Kreme International account, overseeing brand health tracking across 18 countries and delivering culturally tailored insights, such as regional consumption preferences. I led a global task force of 10 professionals, coordinating daily operations and successfully navigating the challenges of remote work and multiple time zones to ensure the delivery of high-quality, actionable results.Select Achievements:• Delivered 22 insights presentations in 2021 to Krispy Kreme’s executive team, driving strategic decision-making for a global enterprise with over $1B in annual revenue and operations in 18 countries.• Generated $100K in additional revenue by consolidating survey data into a comprehensive assessment that addressed the brand’s most critical business questions, enhancing client value and satisfaction.• Standardized structural documentation and training materials across 18 languages, enabling consistent delivery of high-quality insights and streamlining cross-regional operations.• Enhanced global Voice of the Customer (VOC) programs, aligning insights with Krispy Kreme’s strategic objectives to drive brand growth, improve customer satisfaction, and inform data-driven decision-making across key initiatives.
  • Smg - Service Management Group
    Research Analyst I
    Smg - Service Management Group May 2019 - Feb 2021
    Remote-First Organization , Us
    I developed and supported over 50 Voice of the Customer (VOC) programs and brand research presentations for clients across Quick Service Restaurants, Grocery, Fitness, and Retail verticals. I delivered insights on key areas such as awareness, consideration, loyalty, and financial linkage. By conducting ad-hoc analyses using tools like SPSS, Excel, R, and Tableau, I uncovered critical insights that informed and drove strategic decision-making.Select Achievements:• Reduced new hire training time by 50% by streamlining and creating a comprehensive Brand Research Training Manual and on-demand video guides, enhancing efficiency and onboarding effectiveness.• Optimized revenue opportunities by analyzing segment-specific targeting strategies, identifying approaches that could increase revenue more efficiently and effectively for clients.
  • Rediscover
    Research Associate
    Rediscover Sep 2017 - May 2019
    Lee'S Summit, Mo, Us
    I supervised the continuous quality improvement of multiple evidence-based treatment programs across 14 metropolitan locations, ensuring performance excellence through consistent monitoring and analysis of key performance indicators. I also enhanced client discharge reporting processes across all agency locations and programs, improving both accuracy and effectiveness.Select Achievements:• Co-chaired the Quality Improvement Committee, driving strategic initiatives to improve program outcomes, and facilitated the Wellness Committee to foster a culture of health and well-being within the organization.• Designed and administered the Employee Wellness Survey, collecting actionable feedback from 540+ employees across 14 locations to inform organizational wellness strategies and enhance employee engagement.
  • University Of Saint Mary
    Institutional Research Coordinator
    University Of Saint Mary Jul 2016 - Aug 2017
    Leavenworth, Ks, Us
    • Increase compliance reporting of institutional program enrollment by 12.72%• Registrar’s processor for the National Student Clearinghouse (NSC), reducing institutional errors by 13.29%• Assist Human Resources in facilitation of campus training, resulting in 86% completion• Assist in the production of the Higher Learning Commission reaccreditation portfolio• Assist the Director of Campus Safety in the creation of yearly Clery and Security/Fire Reports• Serve as the Administrator for the Maxient Conduct Management software• Assist in data-driven evaluation of institutional effectiveness of services • Achieved a 53.1% response rate for campus-wide course evaluations.• Provide on-demand, ad hoc analysis for the university using Microsoft Excel, Tableau, and SPSS
  • University Of Saint Mary
    Retention And Student Success Coordinator
    University Of Saint Mary Jul 2014 - Jul 2016
    Leavenworth, Ks, Us
    • Developed a risk assessment tool for the campus behavioral intervention team (CARE)• Created individualized student success plans targeting students typically at risk• Delivered centralized programming and services to ensure student academic and non-academic success, as well as increasing student engagement• Campus Project Manager for the National Survey of Student Engagement (NSSE), increasing institutional response rate by 11.6%• Conducted literature analysis and formulated applications for Title III and Title IX federal grants• Assisted in realigning university learning objectives to increase internal validity and clarity• Redesigned Student Life satisfaction survey, reducing completion time by 55%
  • Kansas City Area Educational Research Consortium
    Research Assistant
    Kansas City Area Educational Research Consortium May 2011 - May 2012
    • Coordinated large-scale data entry and management with Consortium members across the Kansas City metropolitan area utilizing Microsoft Excel and SPSS• Conducted statistical analysis complying with grant institutional review board guidelines• Assisted with literature search and manuscript creation• Participated in inter- and intradepartmental laboratory meetings

Nick Cale, M.A. Skills

Spss Data Analysis Research Higher Education Psychology Microsoft Office Statistics Public Speaking Teaching Behavior Management Grant Writing Student Affairs Psychological Assessment Data Entry Mental Health

Nick Cale, M.A. Education Details

  • University Of Saint Mary
    University Of Saint Mary
    Psychology
  • University Of Missouri-Kansas City
    University Of Missouri-Kansas City
    Psychology

Frequently Asked Questions about Nick Cale, M.A.

What company does Nick Cale, M.A. work for?

Nick Cale, M.A. works for Barkleyokrp

What is Nick Cale, M.A.'s role at the current company?

Nick Cale, M.A.'s current role is Associate Intelligence Director.

What is Nick Cale, M.A.'s email address?

Nick Cale, M.A.'s email address is ca****@****ary.edu

What schools did Nick Cale, M.A. attend?

Nick Cale, M.A. attended University Of Saint Mary, University Of Missouri-Kansas City.

What are some of Nick Cale, M.A.'s interests?

Nick Cale, M.A. has interest in Mathematics, Learning, Technology, Criminal Justice System, Food, Health, Children, Outdoors, Education, Environment.

What skills is Nick Cale, M.A. known for?

Nick Cale, M.A. has skills like Spss, Data Analysis, Research, Higher Education, Psychology, Microsoft Office, Statistics, Public Speaking, Teaching, Behavior Management, Grant Writing, Student Affairs.

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