Nicholas Cappello Email & Phone Number

Tidewater Virginia/ Eastern North Carolina

Eastern Virginia

Eastern Virginia

Tidewater Virginia

Virginia

Responsible for physician sales retention and recruitment for USPI Outpatient Surgical Centers in the Virginia and South Carolina markets.Responsible for the pipeline of new outpatient surgical growth at the centers. Working as Partnership Manager/ liason with physicians, staff and the USPI facilities to increase the overall parnership experience. Built targets to drive incremental case volume and developed relationships with the key practices in the market. Collaborated on communication and sales activities with operations management. Vice President of Sales, and facility administrators and staff.* Recruited and worked on a successful syndication project of a new center in Bluffton, South Carolina.*Built business with new to facility physicians adding over 2 million dollars of gross profit.* Worked with centers to add new procedures and service lines in Pain Management, Urology, Orthopedics, ENT, Spine, and OB/GYN

Hampton Roads , Va

Responsible for sales results and growth for Integra consisting of medical device, collagen technology, and osteobiologics to orthopeadic surgeons, podiatrist and plastic surgeons Built sales of internal fixation and biologics product line. Used 30/60/90 action plans to target key areas of profitability and focus. Managed Surgisoft sales order and inventory management activities. Built strong relationships with doctors and hospital/office staff to increase product knowledge and sales results. Consulted on operating room environment and utilizing the concept of disease state solutions. Strong experience with government hospital and military accounts. Negotiated and prepared group hospital contracts and agreements and new product introductions through the VAC.*Built sales from $180,000 to over 1,500,000 annually*Utilized pull through strategy to gain new sales with Orthopedic implants, wound care products, and biologics with all local health systems.*Increased metal fixation over 35 percent in a one year period.

Virginia Beach

Responsible for the development and building of a Virginia sales territory with significant growth and profitability. A resource trained Operating room representative providing surgical solutions for internal and external fixation, bone growth technologies and sports medicine products. Increased territory sales to 1.2 million dollars working with new doctors. Managed trauma reconstructive surgical cases to ensure quality patient care. Planned and executed offsite physician sales meetings, conferences and product fairs.

Virginia, Northeast North Carolina

Managed Foodservice sales activities of a brokered sales force sucessfully for a three state area with significant growth. Increased sales 136,000 cases or 2.7 million dollars in two years working with key accounts. Ranked in the top eleven of all sales representatives in percentage case sales growth for 2002. Integrated a category management concept with distributors to drive sales and their scope of business. Formulated analytical targeted sales plans in conjunction with broker and distributor reviews

Virginia, Washinton Dc

Directed a sales team in the Virginia and Northern Virginia markets to increase sales of Foodservice edible oils and baking mixes to distributors and key accounts. Developed and worked marketing programs sales and increase gross profit results. Facilitated an atmosphere of teamwork and success. Instituted a resort program responsible for driving 750,000 pounds of new value added seasonal business.

Virginia, Tennessee, Kentucky

Oversaw lead development, growth and management of brokered sales results in the Virginia, Tennessee, and Kentucky markets. Increased sales 1.2 million dollars in a one year period. Prepared and analyzed broker/distributor reviews as a method to drive sales. Consistently exceeded quota and landed key accounts. Tailored and worked marketing programs, promotions, and effective trade show activities.

Virginia

Sold a varied mix of upscale value added Foodservice products to distributors and key accounts. Worked with and trained distributor reps on features and benefits of the product line and key sell points. Developed the extremely successful Beach Blitz program to capitalize on the seasonal resort deep frying business. Won Manufacturers rep of the Year. Tested and won business at Farm Fresh Supermarkets with 80 locations that accounted for more than 1,000,000 new pounds of business annually. Executed and marketing plans and product buy in periods. Worked with key accounts and DSRs as way to train and develop sales.

Woburn, Ma

Solicited retailers and Foodservice professionals to carry an all natural line of non alcoholic beverages. Managed the development and expansion of customer base while conducting follow up and planning activities. Increased sales 150% percent in a one year period. Promoted product sales at special events and trade shows. Won a National Sales Contest