Provide advisory and consultative services to leaders and organizations within the sports and entertainment industry. Expertise includes: marketing strategy; commercial partnership sales, as well as evaluation, negotiation and management; brand sponsorship marketing and activation; client services and account management; and, team building and organizational design.

Led the organization responsible for SeatGeek’s full US enterprise client base, a portfolio of 60 sports and entertainment organizations that utilize SeatGeek’s technology to power their venue box offices, maximize ticketing revenues, unlock data and insights, and delight their fans. Responsibilities include effectively driving commercial performance outcomes, client health and advocacy, renewals, and overall P&L growth.- Shaped overall strategy for how we efficiently service clients while rapidly scaling the broader business.- Oversaw cross-functional internal effort, and with external client executives, to leverage data and insights and drive incremental revenue via fee optimization initiatives, inventory management, add-on/solution sales, and overall marketplace optimization. - Successfully renewed 100% of expiring client contracts, doubled the size of our client base, while improving our Net Promoter Score each year.- Delivered 30% increase in operating efficiency by designing and implementing new cross-company processes to orchestrate client needs: workflows within Salesforce, escalation of product support cases, resolution of issues and offsets for technical outages.- Transformed the client-facing function through effective recruiting and organizational design, resulting in a single, high performing Client Success organization of 17 people.

Responsible for the company’s full portfolio of sports and entertainment clients in the US. In this role, my team and I work with SeatGeek’s existing league, team and venue/theater clients to implement dynamic and innovative technology solutions that maximize ticket revenues and improve the fan/customer experience. SeatGeek’s US enterprise clients include top teams in the NFL, NBA, NHL, and MLS, USL and NWSL, as well as tennis and golf tournaments, Broadway theaters and more. And we're just getting started!

Led Wells Fargo’s sponsorship strategy and management organization, with responsibility for sponsorship marketing, property management, brand engagement, client hospitality activities, and all associated performance measurement. Ensured effective delivery of a national sports and entertainment sponsorship portfolio that includes Major League Soccer and Mexican National Team, Wells Fargo Championship/PGA TOUR, Wells Fargo Center/Flyers, AEG/Staples Center, TED Institute, Hudson Yards, and over 35 major college sports properties.Responsible for corporate heritage programming, company archives and related teams within San Francisco Museum and Stagecoach Experiences Program.Responsible for sponsorship activation, contract negotiation, integrated media and marketing programs, and performance measurement and socialization of results to executive team. Led governance, strategic planning, negotiation, communication, management, marketing of client engagement assets, including creation of enhanced brand experiences for customers, prospects and employees.

Lead management and functional support for Wells Fargo's national sports and entertainment sponsorship portfolio. Includes leadership of sponsorship and hospitality activity including strategy, governance, contract negotiation, integrated activation and marketing programs, and performance analytics and measurement.

Responsible for the management and functional support of Wells Fargo's sports and entertainment sponsorships. My team provides support for regional and business line sponsorship activity, integrates sponsorships with other marketing communications channels, and manages measurement and ROO/ROI performance reporting for the broader sponsorship marketing portfolio. Directly responsible for the management of key national sports and venue property relationships, including the Wells Fargo Championship, The First Tee, Major League Soccer, Mexican National Team, Wells Fargo Center, LA Live, and multiple college sports partnerships.

I led consulting and business development within SportsMark, an Omnicom agency, where I successfully expanded the agency's marketing, global event management & sponsorship consulting practice. Clients and projects included: Bank of America (US Olympic Team sponsorship; client experiences and events), 34th America’s Cup, Hartford insurance (golf and college sports), Office Depot (golf, B2B events), Yingli Solar (FIFA World Cup), and head of 2010 FIFA World Cup/MATCH Hospitality sales program. January 2011 - April 2012: Senior Director, Client Services & Business Development: • Lead the business development team responsible for growing the agency's domestic (US) sponsorship consulting, event marketing, and corporate hospitality business.• Direct account services for key agency client relationships, including strategy development and evaluation of new business partnerships and opportunities. January 2009 - January 2011: Senior Account DirectorProject lead on agency's Yingli Solar relationship, managing client's FIFA World Cup sponsorship. • Responsibilities included: program development, including B2B marketing strategy, product showcasing, and hospitality event planning; general day-to-day account direction; rights delivery oversight with FIFA; and services related to the successful delivery of World Cup hospitality programs, including host nation branding and marketing activations. Sales Director of SportsMark's FIFA World Cup commercial hospitality sales program I managed the internal sales team and sales process for ticket and hospitality packages for the 2010 World Cup in South Africa.April 2007 - January 2009: Account DirectorAccount lead for SportsMark's Bank of America business. Responsible for providing strategic marketing support and acting as agency point of contact.• Development of client's US Olympic Team hospitality and marketing strategy as well as execution of event programs

• Managed activation of Charles Schwab’s sponsorships of the PGA TOUR, US Ski Team, San Francisco Giants and various professional athletes, such as Phil Mickelson and Bode Miller • Integrated company’s sponsorships and event programs within corporate branding, advertising, and media strategies• Drove adoption and utilization of sponsorships assets among the various financial business units within the Charles Schwab Corporation based on specific business cases and potential for driving new revenue to the company

Coordinated and organized efforts of corporate sponsors, venues, and universities toward the goal of achieving optimal sales of tickets and sponsorship for NCAA basketball tournaments and football bowl games operated by ESPN Examples include: Sega Sports Las Vegas Bowl, ConAgra Foods Hawaii Bowl, Las Vegas Shootout, Lonestar Shootout, Jimmy V Awards, and others