I use words to give brands and creative businesses personality, clarity, and impact.I’ve worked on brand storytelling, tone of voice and verbal strategy with world-class agencies such as Wolff Olins, Taxi Studio, Manifest, Turner Duckworth, and Vault49.I also work directly with brands. This includes a long-running relationship with Virgin, which began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020.After 15 years as a design journalist, I know how to find and tell a brand’s unique story.While editor of Computer Arts, I launched the Brand Impact Awards – an annual scheme to celebrate the world’s best branding. Since 2013, I have helped grow the BIAs into a key event in the design industry calendar.After over a decade as chair of judges, I have a unique view of how to stand out in a fast-changing world. Every year, the intense panel debates deepen my knowledge of what it takes to craft a world-class brand.In 2020, I was selected as one of Creativepool's Top 100 Influencers in the creative industry.I am an active member of D&AD, 26, ProCopywriters and TypoCircle. As an awards judge, speaker and panel chair, I have worked with events and conferences globally.