Nick Cassella Email & Phone Number

• Adopted a unique voice for Mandy Nolan, a 55-year-old female comedian.• Produced material for target audiences while maintaining a consistent Greens branding.• Developed a detailed social media strategy to reach untapped 18–35-year-old voters.• Organised local Byron Bay Instagram influencers to promote Mandy’s candidacy.

• Directed the Executive’s social media accounts during the vaccine rollout phase.• Coordinated talking points and information with King County Public Health.• Grew the Executive’s online reach from 300,000 to 700,000 people per month.

Seattle, Washington, United States

• Formulated a successful 12-week social media plan for Governor’s re-election campaign.• Coordinated directly with unions, public figures, and organisations to promote content.• Worked with national media to secure the Governor TV interviews on CNN and MSNBC.• Led the Governor’s rapid response team on COVID-19 and wildfires.

Greater Seattle Area

-Developed and implemented two statewide campaign's social media strategy -Created graphical content for Twitter, Facebook, and Instagram via Photoshop -Designed social calendaring, working closely with campaign management team to ensure all content was on schedule

Seattle

-Directed the entire email program for Civic Action—brainstorming content ideas, researching policies, and editing up to 16 emails per month-Oversaw Civic Action's budget, meeting fundraising goals every month-Developed a comprehensive user growth strategy, doubling Civic Action's email list in just two years through strategic list-swaps and joint actions-Created and implemented internal "North Star principles" which kept Civic Action's messaging-style consistent and unique-Dedicated point person between the organization and our email vendor

Seattle, Wa

-Created and handled Nick Hanauer and Civic Skunk Works' social media assets—growing both from scratch to 135k and 40k, respectively-Discovered, created and posted engaging content in service of changing public opinion on political economy issues-Led content partnerships with other major progressive Facebook pages-Supervised and directed content ideation and generation with graphic designers-Project managed, edited, and occasionally hosted three seasons of The Other Washington, a podcast on politics and policy. Over 50k listens

Greater Seattle Area

Washington Dc

Washington D.C. Metro Area

Greater Seattle Area