Globe Product Marketing Supervisor
Taipei, Taiwan
- Created comprehensive marketing materials including package, product sheet, sales kit, press release, AD, banners, webpage, launch plan and execution for a global market.- Demonstrated a good knowledge of products through marketing materials such as flash, video, technical drawings for highlighting the features.- Coordinated and synchronized with cross functional teams and regional offices to a successful execution of the product launch plan and post-launch reporting (target hit-rate, reviews).- Conducted marketing research and stayed ahead of industry trends and always look for opportunities to innovate.- Planned and ran online campaigns on community and social media; leaded offline contest programs; support E-sports activities.- Collaborated and interacted with partners (ASUS, AMD, MSI, Gigabyte, HWbot, etc.), moderators and KOLs on various marketing events and activities.- Coordinated and participated in key global tradeshows including booth management, product display, product presentation, stage activities, 3rd party sponsorship.