FLEETCOR is one of the 250 fastest growing companies in the world, as well as one of the most innovative companies 4 years running in Forbes prestigious annual rankings. A global leader in business payments, FLEETCOR gives businesses around the world a better way to manage and pay their expenses including fuel, payables and tolls. In my role as Digital Platforms Manager, I am responsible for the following across our suite of proprietary products in Australasia:- Lead digital sales application builds (E2E) across all products- Implement acquisition strategy for digital sales- Maximise completion rate for both 'Pure E2E' and 'Assisted' digital sales applications- Identify, scope and prioritise digital sales optimisation initiatives and product builds - Optimise all acquisition lead funnels (CRO)- Evaluate and select third-party services, platforms, and vendors- Negotiate contracts and manage relationships with digital platform providers- Collaborate with Marketing to integrate and support online campaigns and promotions- Work with UX/UI designers to continually optimise user experience- Redesign product website with a focus visitor to lead conversion and UX- SEO strategy and implementation to drive organic growth- Manage lead delivery system and streamline integration and mapping of data into CRM- Ensure all platforms are up-to-date with the latest technology and security measures- Conduct competitive analysis to identify gaps and opportunities in the marketplace- Report on KPIs and performance conversion metrics to senior management- Use analytics tools to identify user behaviour patterns and areas for improvementYou can learn more about FLEETCOR at fleetcor.com

In my role as Digital Marketing Manager, I am responsible for the following across our suite of proprietary products in Australasia:- Digital Acquisition Strategy- Websites Development/Design- Website Hosting & UAT- Paid Advertising Channels (Owned)- Customer Generation Platforms (3rd Party)- Forecasting and Budgeting- Digital Asset Builds & Implementation - Agency Management- Digital Initiative Roadmap and Prioritisation- Data Capture & Integration into CRM - Performance Reporting & ROI Metrics - Acquisition Funnel/s and Optimisation (CRO)

Bottom Line Digital is a digital marketing agency that focuses on PPC advertising, conversion rate optimisation, SEO and social media. The agencies primary goal was to deliver exceptional ROI for small and medium-sized enterprises (SMEs).Key responsibilities in my role of Digital Account Manager / SEO & SEM Specialist were:- Manage and build relationships with clients- Implement digital strategies for clients- Establish client KPIs based on business goals - Track, report and analyse effectiveness of campaigns- Optimise copy and landing pages- Perform keyword discovery and optimisation opportunities- Analyse client websites and make optimisation recommendations- Use SEO best practices to optimise clients content and improve SERP rankings and traffic- Ensure adherence to client budgets

iRoam is an international roaming SIM card company that offers pre-loaded SIM cards designed to enable seamless connectivity for travellers when they venture abroad.In my role as Marketing Manager at iRoam, key duties included:- Budget management- Implement and manage paid advertising through Google Adwords- Generate organic growth through on SEO (link building, directory listings, forum posting)- Manage and update all forms of social media (Facebook, Twitter, Google +, Pinterest)- Introduce and manage offline marketing including; radio, print, and eDMs - ROI and performance reporting

Timeframe Clothing was primarily a clothing wholesaler that distributed licensed brands like The Wiggles, Fisher Price, Eric Carle, and My Little Pony, to major retailers such as Kmart and Big W. Additionally, they operated a B2C platform, via the 'Clothing for Kids' website, catering directly to the public.In my role as Ecommerce and Digital Marketing Specialist, my key duties included:- Develop and implement e-commerce site - Oversee external agencies (developers)- Manage website CRM; user administration, sales process, sales follow-up- Implement inventory management system- Establish, maintain and reconcile payment gateways- Liaise with licensed brands for sign-off- Create PPC campaigns and ensure performance goals- Website checkout funnel optimisation (CRO)- SEO (on-page & off page)- Plan and execute promotions (GTM)

Quality Deals Aus specialised in sourcing and importing a diverse range of products from various niches with the aim of retailing them to customers across Australia through online platforms.In my role as business owner-operator, my key duties Included:- Conduct in-depth market research to identify and evaluate product opportunities across diverse market niches- Source high-quality products from reputable international suppliers- Negotiate with suppliers to secure favourable contract terms- Import logistics- Manage online store and promotions- Communicate with potential clients (pre and post-sale)

Next Generation Sports specialises in working with tennis centres across major capital cities and regional centres in Australia.Senior Tennis CoachAccelerate the development students across all ages and abilities ranging from beginner to elite tournament players through customised coaching programs including:- Tennis Australia Hot Shots- Private lessons - Junior squads- Squads for all competition levelsArea Manager Focused on working implementing tennis programs within schools. Next Generation Sports have partnered up with over 300 school venues nationwide.- Sales outreach with potential clients/schools- Marketing materials and promotions- Recruitment and on-boarding of coaches- Equipment supplier management- Manage client concerns/questions

rebel is Australia's preferred retailer of biggest sports brands at best prices. Nike, adidas, Under Armour, Garmin + more.In my role as Retail Team Member, I was required to:- Share product knowledge and experience with customers- Replenish merchandising - Work as part of a team to achieve sales goals and objectives