Responsible for driving UK growth - managing the UK Sales, Customer Success and Marketing teams.

I was responsible for the global sales, customer onboarding & success, marketing, commercial strategy and partnerships at Float. This included managing teams in the UK and Australia to service and delight our global customer base.

As CMO and then Managing Partner I was responsible for building the profile of the agency, leading and growing key customer accounts and building relationships with prospects to generate new long-term customer relationships. Responsible for agency performance and P&L alongside ownership. Won and managed accounts with clients such as Allianz Global Investors, NHS Scotland, Radisson, Mazars, Fineco Bank and Edinburgh International Film Festival.

I headed up new business strategy and customer development, although my skillset and role was broad. This included opportunity qualification, tender & pitch response lead, key account management & growth, marketing strategy, onboarding & implementation, creative concept & direction, user experience, technical consultancy & planning. Direct responsibility for multi-disciplinary team, company P&L, recruitment, strategy and growth. Major successes include:- Winning digital partner status for Glasgow 2014 and helping to deliver the #bestgamesever. Our digital platform and infrastructure supported over 2.3 million ticket requests and 50,000 volunteer applications with site traffic exceeding 2 million page views per day. We also successfully delivered over 360 separate marketing campaigns comprising over 18 million emails and helped drive over 400 million social mentions.- Winning and leading the stakeholder, UX and content strategy for the mygov.scot project with the Scottish Government.- Winning, defining and leading the ongoing delivery of the myroyalmail.com internal communication portal for over 140,000 Royal Mail employees.- Leading the winning pitch team and managing the delivery team to enable the digital transformation of the National Galleries of Scotland. Includes data analysis & segmentation, content strategy, service design, ground-up Agile development of new website hub, inclusion of up to 100,000 digitised art works, in-gallery experiential, ecommerce, ticketing and print-on-demand.- Winning website planning, design and development for Renaissance Hotels and Autograph Collection Hotels, part of the Marriott Group, Blonde’s first US based clients. Led the 4-month delivery of a new responsive website with Renaissance that seamlessly integrates with 3 incumbent systems.During my time at Blonde we grew from a team of 5 to 60+.Turnover grew during this period from under £1m to over £5m.

Responsible for managing a team of up to 12 Account and Project Managers to ensure that Blonde's customers were set up to succeed, well supported and encouraged to grow their accounts with us. My role was much broader than this and included digital strategy & planning, creative direction, business development and technical consultancy. I graduated from Cello’s fast-track senior management academy programme run over a period of 2 years in 2010, leading to a Board Director position.

Moving away from directly designing sites and more into the strategic planning, consultancy and agency management, I was responsible for managing and developing key client accounts as well as creative and UX planning of digital marketing and technical solutions. Clients included Edinburgh Fringe, Winterthur Life, Standard Life Investments, Scottish Arts Council, VisitScotland, Bank of Scotland Corporate, EventScotland, National Galleries of Scotland, Aegon Asset Management, Edinburgh City Council and Cheltenham Borough Council.

One of the original co-founders and owners of CIVIC, a self-funded digital agency founded in 2001. CIVIC pioneered accessible web design and usability, particularly for the public sector. Responsible for planning, user experience and design of sites for the SQA, Scottish Government campaigns (including Domestic Abuse, Drink Aware and Greener Scotland) and the Maggie's Centres.

One of the first joiners at pioneering 'pre-digital' agency Communicata as a self-taught web planner and designer in the early years of commercial website and ecommerce development. Responsible for original planning and design (and some front-end development) of all websites and digital marketing output for digital pioneer agency Communicata. Designed the first global Oracle RDBMS-based e-commerce solution for Newcastle United FC, as well as sites for Newcastle Brown Ale, The WM Company (Deutsche Bank), Sony Broadcast Europe, FMC Technologies, General Accident, Norwich Union and the SQA.