Nick Cooke Email & Phone Number

London

Sunny Side Up Licensing is a new agency with Music Publishing at the heart of what it does. The world’s leading music publishers have signed agreements with SSUP giving representation rights to millions of song copyrights. We are working with retailers and licensors who can all benefit from partnering their brands and their products with songs and lyrics from every genre.

London, United Kingdom

Since its formation in 2013 I have run a successful retail, licensing and product development consultancy; specialising in toys, music publishing, entertainment and children's branded product. A new boutique agency providing a breadth of services and trading solutions to help brands get the best from their intellectual property. We focus on the primary importance of retail at the heart of everything we do as we develop and deliver brand licensing, content ideation & advisory and product development opportunities. Core clients have included:Beano Studios• Working with the Beano Studios board, part of DC Thompson group, advising them on show production and other commercial elements to their growing online business as Beano.com• This has included developing content and toy concepts for their digital, publishing and CP teams.• Working with the digital marketing team of Beano.com to advise on how best to integrate digital and social media into the toy and entertainment industriesSunnySide Up Licensing Ltd.• Working with Global Music Publishers like Sony ATV, BMG, and Warner Chappell, developing a licensing process and ways of working to integrate lyric licensing into the licensing industry.• Developing specific consumer product ranges directly with key retail partners, managing the strategic relationship between talent, management, music publisher and licenseeScope UK• Consulting with Scope to develop a strategic consumer products retail plan for the properties they own in the UK as well as wider remits to help them capitalise on the value of their IP on a global level.CentaIPVP Sales and Marketing EMEA

London

I set up a European division of CentaIP, a global licensing and marketing company that sits under the umbrella of Creata. As their VP of Sales & Licensing EMEA I worked alongside the London team to establish the business as a multi faceted agency with a focussed strategy and development plan.

London, United Kingdom

I was hired in the formation of the EMEA licensing division within DreamWorks Animation, focussed to take the UK from an agent model to a direct licensing model. As Director of Hardlines EMEA I was responsible for all the licensing in the UK hardlines division (including food); and for the formulation and execution of our pan European licensing strategy and deals. I was able to make full use of my very wide network across the retail, supply, manufacture and licensing industries; further enhancing the offering with my own creative input by working with global manufacturers to develop new and innovative product range ideas. Delivering award winning marketing events like Trolls at Tesco which delivered financial success for all parties involved.

Welwyn Gaden City, United Kingdom

I was hired to join a brand new team within Tesco in 2006 as Buying Manager for Toys as they looked to build a more strategic approach to their general merchandise business. Working across the buying function within Toys, Sports and Home Entertainment I helped shape and deliver a strategy which redefined those categories at Tesco. I spent a further year as Commercial Manager for Tesco Direct focussing across those categories as the new format website and catalogue was launched. I moved on to become the Category Manager for Video Games, managing the launches of a number of key consoles; and also at a time when Tesco were continuing to explore the options of the digital space via Blinkbox.

Maidenhead Uk & New Jersey Usa

Over the course of the time spent in this role, the brand’s I managed saw sales grow 25% globally and almost 60% in the US market to challenge established supplier brands, I and my team won the ‘Presidents award for Excellence’ in 2003 for our work and achievements.I had moved to New York on a secondment as a Global Brand Manager responsible for 2 brands, with a mandate towards developing new and innovative exclusive product. I managed these brands across 8 major markets and some 30 countries to create global ranges to suit all tastes and generate benefits from economies of scale.I managed a team in the US and Hong Kong responsible for sourcing, designing, developing and marketing new product for the brands. We led the way for Toys R Us private brands to become innovative and marketable, adding key items into the total ranges. This started with 1 key TV advertised product in 2003, and increased to 3 key TV advertised products for 2004. I also led the team to develop movie tie-in product. Working directly with Disney Pixar, we secured the license for exclusive product from the ‘Incredibles’ movie; marketing it with a full TV advertised campaign. I went on to develop a working strategy for the division for creating and marketing product that competed with the national brands.Working in the US broadened my experience in all aspects of brand development and team management. It also gave me a great insight into what it is to be a ‘vendor’, even within a company structure, it is not enough just to create innovative exclusive product - you are also expected to sell it. Managing a team on 2 continents towards these goals was challenging and rewarding. In the US one of my brands became market leading, with a number of ‘national’ brands taking their design and engineering direction from our products.Buyer, UKIn addition to my work with Toys R Us brands, I spent a number of years as a buyer; focusing on Boys Toys, Vehicles, Games and Science.

London, United Kingdom

Watford, United Kingdom