Nick Crawford Email and Phone Number
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▫ Are you wrestling with connecting your customer journeys across multiple channels?▫ Are you seeing plenty of engagement but struggling to turn interest into conversions?▫ Is building long-term customer relationships and increasing lifetime value a challenge for your business?I’m Nick, a senior marketing consultant with over 20 years of experience helping brands overcome these challenges. I specialise in omnichannel marketing and CRM strategies that drive engagement and maximise LTV, particularly in industries where customer loyalty matters as much as immediate results. I'm an expert in Email and CRM.Creator of the "Relevance to Engagement Blueprint" my approach turns disjointed experiences into effective, data-driven campaigns that deliver real, measurable results.🌟 Career Highlights:💰 100% YoY last-click revenue growth for Travelodge Hotels📈 Increased RSPB's email database by 84% while maintaining engagement rates🏆 Industry awards judge & international speaker on customer engagement and marketing strategies📊 How I Work:With experience across vendor, agency, and client side, I understand how to integrate channels and teams to deliver creative, customer-focused solutions. My marketing approach is rooted in the principle that “relevance engages, and engagement converts.”Open to audits, short term projects or longer term placements, it all starts with a simple 'hello.'📢 Let’s Talk:If you're ready to maximise your customer engagement and drive long-term value, let's chat about strategy, delivery, and training. 📞 07563 130874📧 nick.crawford@twistconsultancy.co.uk
Twist Consultancy Ltd
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- twistconsultancy.co.uk
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Owner And Principal ConsultantTwist Consultancy LtdNorthampton, Gb
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Owner & Principal ConsultantTwist Consultancy Ltd Jun 2016 - PresentNorthampton, England, GbA marketing consultancy helping brands (& their agencies) both unlock the full value of their customer relationships and upskill and train their teams. We help brands build long-term relationships and increase lifetime value, particularly in industries with extended purchase cycles or where engagement is as important as financial outcomes, such as Travel, Automotive, Not for Profit and Loyalty Schemes. Our approach combines data-driven marketing with creative strategy to resolve disjointed customer journeys and deliver on forecasted campaign activity. Everything we do is based on the principle that “relevance engages & engagement converts”.
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Organiser - The Marketing Meetup - Milton KeynesThe Marketing Meetup Aug 2024 - PresentCambridge, Cambridgeshire, GbBringing together marketers in and around Milton Keynes for informal, friendly events that focus on learning, sharing, and connecting. Join us for bi-monthly meetups, where you’ll hear from inspiring speakers, meet like-minded peers, and leave buzzing with fresh ideas (and maybe a slice of pizza or two). Whether you're a freelancer, agency, or in-house marketer, this is your space to listen, chat, and grow with a positively lovely community. No selling - just great conversations and new connections.Please message me to find our more or see the event listings at https://themarketingmeetup.com/events/miltonkeynes/ -
Blog ContributorOnly Influencers Jun 2019 - PresentRegular contributor to the Only Influencers Blog, writing about email and digital marketing. You can find all of my posts at https://onlyinfluencers.com/most-recent-articles/blogger/nick-crawford-rspb-org-uk(I've been doing this so long the link still referencing an old role ;) -
Tutor For: Diploma In Digital Marketing, Ecrm And EmailInstitute Of Data And Marketing (Idm) May 2018 - PresentThe training and qualifications division of the Data & Marketing Association (DMA)Lead tutor for:* Professional Marketing Diploma (Level 6 qualification)* Digital Marketing Strategy Skills Bootcamp (funded by the Department for Education)* Email Marketing: Strategy and Tactics* Bespoke corporate training across Email, CRM and Client development for B2C and B2B clients -
Head Of StrategyJarrang Jan 2021 - Sep 2024London, GbDevelop and mature key client email solutions, whilst upskilling the internal team's.* Increased multiple clients annual contractual revenue (up to 54%) * Active account management to scope and present new campaign and project ideas* Delivery of key client email audits, activity reviews and performance insight reports* Formalised internal training to develop the email knowledge of the client success team* Creation of an internal marketing positioning and proposition strategy for the agency* Pre-sales support developing solutions, pitch content and delivery – winning +£80k ACV clients -
Email ConsultantWwf Jan 2023 - Feb 2023Gland, Vaud, ChMember email programme audit, in partnership with their incumbent digital agency* Email review providing best practice recommendations to improve engagement* Audit document created using case study and industry examples to highlight key insights* Testing plan created to support the development changes recommended -
Email & Crm Channel Manager & Content StrategistRspb Jul 2018 - Dec 2022Sandy, Bedfordshire, GbDefine and deliver the RSPB’s email & MarTech strategy using a data led, supporter focused approach* Programme lead, auditing the marketing tech stack to enhance supporter journeys & experiences * Increased email subscriber database by 84% to 1.2m maintaining ongoing engagement (click rate)* Solution owner on multiple integrated marketing campaigns for cross functional stakeholders* Managed procurement of a new email solution to increase non code build function and scope -
Training ConsultantOmetria Mar 2019 - Nov 2019London, London, GbCreate and deliver training to increase revenue by maturing the sales team’s digital marketing knowledge.* Training course created for the sales and operations teams focussed on: - key marketing frameworks and models to enhance real world experience - knowing your audience - creating relevant, targeted and personalised campaigns - reporting approaches to inform a test and learn plan with a focus on optimisation and ROI -
Head Of EcrmTravelodge Hotels Limited Jul 2016 - Mar 2018Thame, GbLeading the transformation, maturity and success of B2C and B2B eCRM function and capabilities* Strategic lead, creating segmented personalised campaigns achieving 100% revenue growth YoY* Defined and deployed automated campaigns to deliver over £1m incremental revenue per year* Email lead on new business membership - acquisition 25% above target & revenue up 19% YoY* GDPR steering group marketing lead -
Senior Account DirectorOccam Dm Ltd Dec 2015 - May 2016Bath, England, GbDedicated to Jaguar Land Rover delivering the marketing data strategy across multiple channels* Managed +£3m account via 6 direct reports across multiple senior client stakeholders* Key projects delivered: - Propensity / predictive modelling, audience profiling, next best action matrix - New vehicle launch data strategy solutions to content agencies for all channels - Aftersales retailer programme based on telematics data and message sequencing -
Client Strategy SpecialistRedeye Aug 2015 - Nov 2015Cheshire, GbA member of the centralised Strategy Team, focused on creating existing client growth and retention. Achieved by providing a set structure and roll out plan to develop clients to achieve a multi-channel personalisation strategy with the support of the RedEye platforms and expertise.Client development plans were created by combining market research, data insight and RedEye products to build innovative CRM strategies enabling clients to reach their consumers. Every suggestion had to be actionable and achievable in order to be of value to each client. -
Account DirectorRedeye Jun 2012 - Jul 2015Cheshire, GbDelivered• Email program development based on data insight and online behavioural triggers• Creation of cross channel journeys based on understanding the customer touch points• Online conversion optimisation across design, UX, engagement, deliverability and device• Web and email personalisation through segmentation and dynamic templates• Delivery of projects across multiple stakeholders / work streams both client side and agencySuccess • Improved online conversion for clients, whilst increasing ROI beyond 2000%• 140% of revenue targets through program development and relationship building• Delivery of agreed development road maps and test plans to create Year on Year growth• Management and motivation of Account Managers and Executives, improving client delivery Client shortlisted for “The Digital” awards - Email marketing: Customer conversion program
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Account And Crm ManagerAllianz Global Assistance Uk Jul 2006 - Jun 2012Croydon, London, GbManaging outsourced business units as extensions of the client marketing and CRM functionsDelivered• Customer touchpoint mapping providing business improvement recommendations• Complete refresh of online customer satisfaction survey• Management of fulfilment solution e.g. brochure request, welcome pack, renewal temptation• Collaboration with brand managers, marketing / data agencies and technical developers• Management lead across a range of tactical activity including lead generation and prospect reactivation Success• Key changes of internal processes implemented following insight from customer touchpoint mapping• Net Promoter Score increased by +12 in 4 months • Client review score of ‘supplier value’ increased from 36% in Q3 10 to 71% by Q3 11 • Renewal of contract for further 2 years worth £1.5 million p/a at 10% profit• Head of Outbound lead generation team creating 3,330 sales = £66m revenue for clientClients included: Volkswagen Group and BMW Group -
Campaign ManagerTelebusiness Partners Feb 2002 - Jun 2006Outsourced call centre focussed on telephone based Mystery Shopping and Customer Satisfaction Surveys.
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Account ManagerClientlogic Jun 2001 - Jan 2002Nashville, Tennessee, UsInbound outsourced customer contact solutions for two key accounts including an inbound multilingual pan European account and first line technical support. -
Web Project ManagerFortune Cookie Mar 2000 - Jun 2001End to end project management within new media company of web based solutions and brand definitions within an extremely dynamic environment.
Nick Crawford Skills
Nick Crawford Education Details
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University Of WorcesterPsychology And Sociology -
John Ruskin College
Frequently Asked Questions about Nick Crawford
What company does Nick Crawford work for?
Nick Crawford works for Twist Consultancy Ltd
What is Nick Crawford's role at the current company?
Nick Crawford's current role is Owner and Principal Consultant.
What is Nick Crawford's email address?
Nick Crawford's email address is ma****@****d.co.uk
What is Nick Crawford's direct phone number?
Nick Crawford's direct phone number is +4475631*****
What schools did Nick Crawford attend?
Nick Crawford attended University Of Worcester, John Ruskin College.
What skills is Nick Crawford known for?
Nick Crawford has skills like Customer Experience, Direct Marketing, E Commerce, Database Marketing, Consulting, B2b, Online Marketing, Digital Strategy, Account Management, User Experience, Sales, Customer Retention.
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