An independent research-led consulting practice advising CEOs, founders and leadership teams on brand and marketing strategy.Tag-Red bridges strategy and execution, working closely with client teams, supported by a network of world class researchers, designers, developers and communicators.We work across sector in the UK and internationally for brands at different stages of their growth cycle including retail, hospitality, financial services, media and culture.Client experience includes Tesco, Co-op, Morrisons, National Grid, Mind Gym, PEI Media Group, eConsult, Bridgepoint, Finance Earth, Redburn, Zeus Capital, Liberum and the Institute of Imagination.

Active investor in Balans, with the legendary No.60 in Old Compton Street, Soho - famous for its vibey atmosphere, delicious indulgent food and all night dining - and four other restaurants across London.

Active investor in award winning food company, Bay's Kitchen, which is transforming the lives of thousands of people suffering from IBS. Focusing on great taste and IBS friendly ingredients, Bay's is the UK market leader in its category and is sold D2C, through Ocado and specialist health stores.

Exec Chair of a family farming business in Suffolk growing premium commodity crops using regenerative methods.