Vp Of Marketing & Partnerships
CurrentI work with team members across all disciplines of the agency to develop strategic marketing and digital experience solutions for prospective clients and partners. In my current role, I lead growth efforts for the agency. Core elements of our strategy include developing research-driven thought leadership, developing and maintaining partnership and influencer relationships, and targeted marketing outreach efforts across higher education, healthcare & wellness, tourism & attractions, casinos & gaming, and b2b technology/SaaS.As VP of Marketing, I bring a startup mindset and never-ending optimism to the job of growing LT.Bullet points for the robots out there reading this:• Lead go-to-market strategy for the agency (Leading with insights and industry vertical focus)• Responsible for agency marketing outreach efforts (Leveraging referrals, cold outreach, and generating inbound leads)• Build and grow relationships with industry associations and influencers (In-person meetings and increasingly via zoom)• Establish and maintain relationships with existing agency partner programs (Focus on providing them value first) (Sitecore, WP Engine, 6sense, BrightEdge)• Develop agency content marketing strategy and oversee execution, leveraging members from teams across the agency (Content includes insight reports, trade media articles, and social media)• Manage and mentor a team of three (I'm a player-coach)• Accountable for annual new client revenue target (I carry the bag)• Driving force behind the creation of the agency advisory board for Experience Dynamic (Includes 7 founders and leading executives in target verticals)• Collaborate with advisory board members to maximize our marketing outreach (Facilitate introductions to key players in target industry verticals)
