Nikolay Danilov Email and Phone Number

Campaign management & bidding automation platform for Apple Search Adswww.cider.ai

Programmatic subcontractor of IMHO VI, part of major sales house. Business, product and team management.

• Responsible for all Yandex display advertising products, including branding and performance lineups, user behavior analysis and user profiling, click and conversion prediction in display, user interfaces, APIs, video advertising, mobile, RTB ad exchange.• Experimental cross-product search and display ads, managing platform for agencies and major advertisers.• Custom solutions for major client’s implementation.• RTB demand and supply side partnerships.• Head of several teams of… Show more • Responsible for all Yandex display advertising products, including branding and performance lineups, user behavior analysis and user profiling, click and conversion prediction in display, user interfaces, APIs, video advertising, mobile, RTB ad exchange.• Experimental cross-product search and display ads, managing platform for agencies and major advertisers.• Custom solutions for major client’s implementation.• RTB demand and supply side partnerships.• Head of several teams of product and project managers and also engineers. Show less

Started a new sales and business development department with the following teams: custom solutions for major advertisers, RTB buy and sell side business development, Yandex Direct API business development.With a small team of managers started Yandex RTB ad exchange, developed user behavior and profiling system “Crypta”, managed all display product development.

Responsible for everything including revenue, new business, finance, people, clients.Clients:A-DATA, Aeroflot, Akzo Nobel, B2BCenter, Beiersdorf , Eldorado, Honda, Honda PE, Hyundai, KAMAZ, KIA, Kraft, LUKOIL, MDM Bank, Parlament, Porshe, Rosneft, Rosspirtprom, Sibur, Uralsib

Key responsibilities:Innovation management, new products development, internal procedures and technological discipline.Projects:• Internet advertising targeting system, including proprietary mathematical methods and algorithms.• Project management procedures development and implementation• Knowledge management practices development• Various solutions on behalf of FCBi clients• FCBi participation at London ad:tech and Internet World trade shows

Key responsibilities:People management, project management, customer needs analysis, requirements specifications writing, systems architecture planningProjects: • TV research and planning system• Outdoor advertising selling system• Direct Mail advertising agency database• Advertising industry internet portal: cross-media database of Russian advertising market companies, outdoor advertising auction.• Intranet-based project management and workflow system for Video… Show more Key responsibilities:People management, project management, customer needs analysis, requirements specifications writing, systems architecture planningProjects: • TV research and planning system• Outdoor advertising selling system• Direct Mail advertising agency database• Advertising industry internet portal: cross-media database of Russian advertising market companies, outdoor advertising auction.• Intranet-based project management and workflow system for Video International Advertising Agency (RAVI)• Intranet/Intranet corporate portal, including IT help desk, HR workflow and recruitment, salary calculation, other back-office automation.• Other Internet and non-Internet applications Show less

Projects:• Sprint Networks X.25/X.400 mail client, Microsoft Windows version • Sprint Networks client database / billing system

• Financial departments databases and applications• Technology process control system• CAD/CAM development