Nick Darling Email & Phone Number

Natick, MA, US

Chestnut Hill, MA, US

• Architect, communicate and build alignment on key digital channels that drive new donor acquisition and deepen relationships among existing donors.
• Clearly define content distributions during particular stages of the donor/volunteer journey.
• Create new and innovative brand communication proposals through a digital lens-based on historical information, current trends & experiences to help evolve our digital footprint.
• Leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy development and ongoing measurement and optimization.
• Measure and communicate results on key performance indicators: Ensure we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to.
• Develops internal communications and presentations that are delivered to cross functional teams and senior leadership to socialize the digital journey strategies, results and programs.

Chestnut Hill, MA, US

• Served as the in-house marketing technology expert, providing insight and advice to colleagues on how best to maximize campaign success with available technology and processes
• Assumed functional leadership for all Marketing technology including marketing automation, social media, personalization, and marketing analytics
• Worked with Marketing creative staff to develop consistent email and landing page templates based on research and best practices
• Developed advanced marketing automation functions such as segmentation, campaign workflows, data mapping, user journeys, drip campaigns, triggered email sequences, email templates, forms and form pages, etc.
• Analyzed and reported on campaign data to internal business partners, marketing leadership, and teammates
• Worked with lead developer to create or leverage APIs that build connections between Marketing applications to consolidate data into multiple, individualized electronic dashboards

Burlington, Massachusetts, US

• Integral member of a 3-person team creating a digital inbound marketing strategy which raised over 1.7 million in revenue over a 9-month period (10/15 – 7/16).
• Merged 12 antiquated legacy brand websites to one new corporate website which increased sales leads by 350%.
• Performed SEO technical audit and implemented new technical and content related SEO strategy.
• Performed social media audit of our 12 legacy brands and assisted in creating a corporate wide social strategy and increased our corporate social media presence by 221%.
• Managed all technical aspects of implementing Pardot Marketing Automation platform to new website.
• Assisted in creating new Database segments to meet our new market vertical business requirements.

New York, NY, US

• CBSBoston.com | Project Manager / Digital Producer, Oct 2010 – 2012
• Digital Project Manager
• Web Application Developer
• Newsletter CRM Developer and Manager
• Search Engine Optimization Expert
• Digital Video Producer / Editor

Bachelor'S Degree, Interactive Design / Multimedia

Communications

Education record