Nick Day Email & Phone Number

Hong Kong

Hong Kong Sar

Local market head of a global communications team skilled in advising organisations, from scale-ups to established multi-nationals, on how best to promote, protect and enhance their enterprise value. Responsible for leading day-to-day operations, growth and development of the corporate team, offer and clients in Hong Kong.With deep roots and a significant presence across Asia, Kreab has operated from Hong Kong’s Central business district for nearly 40 years. Our expertise covers a variety of sectors, including Finance & Investment, Law, ESG, Health & Life Sciences, Public Affairs, Transport, and FMCG communications – providing solutions across a range of issues, challenges and opportunities to local and regional businesses and multinationals expanding in the region, with a particular focus on the Greater Bay Area.

Hong Kong Sar

Hong Kong Sar

Responsible for year-on-year client growth, managing optimized monthly calendars of socially-native stories, transformational communications programs, writing and editing copy, asset production coordination, product launches and brand storytelling campaigns for companies such as Moet Hennesy, Lululemon, BMW, Expedia APAC, Pernod Ricard, HSBC, Young Master Ales, Sunkist APAC, Marriott and Nissan Global.Delivered a strong track record of hitting year-on-year KPIs, while managing cumulative account budgets upwards of $4.5m, driving collaborative processes that consistently delivered organic growth (5-15% ave.) and high client satisfaction scores.

Hong Kong Sar

• Drove agency sector revenue from $70k in Hong Kong to $1.4m over three years as APAC Client Lead, Global Brand and Corporate automotive communications (managing a team of 40).• Hosted Executive coaching, media training and issues and crisis workshopping for Nissan, including the event ideation and support for ‘Nissan Next’, the manufacturer’s event-led cultural transformation strategy - informed by Edelman-led global research - following the widely reported departure of its former CEO.• Coordinated the development, direction and implementation of corporate communications platforms and Diversity, Equity and Inclusion strategies, covering employee engagement and B2C communications, including the global launch and rollout of Nissan’s 10-year global ESG strategy, ‘Ambition 2030’, to transition from fossil fuels to electric vehicles.

Hong Kong

• Identified strategic growth opportunities for Sunkist in APAC, leading multi-market operations for 20 staff and increasing regional revenue from $800k to $1.2m.• Planned and directed Hong Kong launch of Sunkist’s ‘Share What’s Real’ campaign, leveraging the virtual world of Animal Crossing and celebrity influencers to educate consumers about Sunkist’s citrus and healthy lifestyle. Secured 1.4m earned media impressions, 7.9m social media impressions, 27,000 social media impressions and 70% increase in website visitation rate.

Hong Kong

Responsible for leading Edelman's external and internal marketing strategy across Asia-Pacific, including management of communication teams across APAC, organisation and preparation of C-suite interviews, speech writing, company-wide announcements, reputation and crisis management, event and panel discussion coordination, content writing, social channel management, reporting development and trends analysis.• Co-coordinated the international launch Edelman's 20th Anniversary Trust Barometer report - a specialised analyses on a range of timely and relevant topics to study the implication of trust on the issues of the day. Increased coverage of its results by 300% on the previous year for the APAC region and remains its most successful launch to date.

Hong Kong

Queensland, Australia

Brisbane, Australia

While managing day-to-day client responsibilities, also responsible for all office management processes, including staff performance and financial targets, ensuring office efficiencies and profitability remained in line with company targets and building a culture of learning and development for all staff. Clients included Sunny Queen Eggs, St John Ambulance, Le Cordon Bleu and the Lady Musgrave Trust.• Co-managed Red Havas’ Brisbane operations, hitting 12% profit margin in first year of service, increasing to 14% the following year.

Brisbane, Australia

• Led national award-winning campaign for St John Ambulance, ‘Shocking Aus’, encouraging businesses and public to adopt and learn about Automatic Electronic Defibrillators (AEDs). Secured 370 media items, 100m+ audience reach, website visitations increased by 20% and drove adoption of AEDs by 1500% just one month after launch.

Sydney, Australia

Led the development of strategic proposals with integrated communications at their core, using creative-led, award-winning tactics and digital tools. Responsible for end-to-end scope development, staff/resource planning, budget management and forecasting for clients such as the UN Foundation, Cadbury, SKINS compression apparel, Foodbank Australia and Real Insurance.• National Communications Lead of Cannes Lion-winning ‘The Riderless Bike’ campaign, involving media relations, influencer management with top sporting athletes, and fundraiser event planning. Secured $8m+ in earned media, 198m media impressions and 552 media articles across traditional press, online, TV and radio.• APAC Client Lead for global campaign launch of the International Panel for Climate Change’s Fifth Assessment Report to world leaders, coordinating a global consortium of 5+ PR agencies to deliver a 24/7 press office of world renowned climate experts while also directing an APAC-focused crisis and reputation response team. Secured 61<85% positive key message pickup, 412m media impressions and partnered with 100+ NGOs to influence world leaders to take action on climate change mitigation.• National Communications Lead for Royal Flying Doctor Service's (RFDS) 'Buy The Sky' campaign, aiming to improve yearly fundraising. Negotiated support from Qantas - Australia's national airline carrier - to promote the campaign to their 9m frequent flyer members via their social and in-flight channels, secured pro-bono high-profile celebrity endorsement, 37m+ reach, 100+ media articles, 60% audience opt-in for future communication about the campaign and raised over $1m AUD.

Western Sydney, Australia

Supported media / influencer / prospective student event planning and execution to promote student application and attendance to the newly branded Western Sydney University, working hand-in-glove with digital and content teams to develop targeted communication strategies.• Planned and executed a fully integrated award-winning media campaign for Western Sydney University, leveraging the amazing stories of its students to amplify campaign messaging across multiple platforms. Secured 1,000+ earned media items, increased open day attendance numbers by 128% and increased ‘first preference’ selection from school leavers by 7%. The campaign trended at the top of Facebook and Reddit for 48 hours at launch and was dubbed “Best Campaign of the Year” by ABC’S Gruen Planet.

London Victoria

Responsible for strategy, planning, media coordination, team coordination, KPI setting and ownership, office lead for junior learning and development and management of clients including the Information Commissioner’s Office, NHS AAA Program, NHS Hearing Screening Program, the Foreign Office and Jaguar Land Rover. Duties also included responsibility for co-creation of Grayling’s first specialist environmental offering 'Future Planet', focused on clean energy, sustainability and Corporate Social Responsibility communication services.

London, United Kingdom

Responsible for research, media pitching, media management, reporting, influencer and consumer event support and execution to promote new product unveils, and seasonally themed pop-ups for clients including McDonald’s, Coca Cola, Diageo (Gordon’s Gin) and the opening of Bristol’s Cabot Circus Shopping Centre.

Diploma Of Education, Sustainability, Esg & Dei Communications (In Progress)

Communication And Media Studies

Gcses / A Levels