The leading medically focused cannabinoid company nationally, PūrWell develops and markets pure, natural hemp oil products with proprietary formulations that promote general health and wellness. • Took on the role of CEO following the acquisition of PūrWell from VirtuOx, with full responsibility of the strategic direction of the company, all aspects of cross-functional operations, and a P&L of $5.7M. Provide ongoing leadership to advance the commercial vision for PūrWell and maintain its position as the leading medically focused CBD company in the United States.• Lead long-range planning in collaboration with industry leaders, encompassing the creation, commercialization plan, sales and marketing strategy, and launch of new PūrWell products. • Develop new product formulations, working closely with top doctors, scientists, and healthcare providers. Executed 18 new product launches nationally for PūrWell, including the Medical Award Winning PūrSlēp, PurRelef, PūrWell Salve, PūrWell Roll-On, PūrWell Lotion, Pur8, Pur9, and PurPet. Won Best-of-the-Best Awards for Product Innovation and New Product Awards for three consecutive years in 2022, 2023, and 2024, with an additional nomination in 2025.• Following the acquisition of the company, reversed previous losses and restored profitable growth in just 3 months in the face of the unprecedented conditions caused by the COVID-19 pandemic.• Serve as a brand spokesperson responsible for engaging with the media and marketing products face-to-face with doctors, both on-site and at top medical conferences and conventions.

• Recruited to drive market growth and led a transformation of the early-stage start-up to create a fully viable commercial operation. Maintained full responsibility for business development, account management, product innovation, and quality assurance. Served as an advisor to investors, balancing short- and long-term holding strategies to gain a foothold in the rapidly evolving market. • Managed multiple departments, encompassing 53 direct reports located across the US. Provided cross-functional leadership, implemented robust internal processes, defined key performance metrics, and worked one-on-one with business teams to maximize operational performance.• Carried out a major rebranding effort across the enterprise, re-focused sales teams on recruiting key market players, and closed major wins with top wholesale medical accounts. Shifted perceptions of the medical cannabis industry and gained the respect of the medical community. • Quantified the profit impact of market strategies (PIMS) within the product portfolio and spearheaded a strategy to create higher-quality products while accelerating time to market. Drove the development and launch of innovative new products, including the award-winning PurSlep product line, to build a highly successful sales pipeline as a foundation for sustained growth. • Served as QC Manager, responsible for quality control for all products and labeling, regulatory compliance, and ensuring internal adherence to QA/QI standards and processes.

SanSal Wellness Holdings/Veritas (OTCQB: VFRM) is a vertically integrated agribusiness focused on the production of full-spectrum natural phytocannabinoid-rich industrial hemp extracts.• Led start-up operations for the launch of Veritas, with full responsibility for the development and execution of the marketing, sales, and product strategies. Built the business from the ground up and successfully increased territory sales from zero to $2.83M in the first 12 months. • Fostered a robust and sustainable network of buyers from California to Florida. Displaced entrenched competitors by building high-trust relationships and focusing on customer success.• Managed an organization 100 direct reports and an annual budget responsibility of up to $10M. Headed the hiring, onboarding, training, and development of all company Sales Executives.

The first and only company specializing in prescription medical nutrition, Primus Pharmaceuticals products are first-in-class and designed to address the underlying cause of chronic diseases. • Led new business development, engaging with executive-level decision-makers across the United States to maximize exposure for Primus and its products. Served as the face and voice of Primus for media appearances, industry trade shows and conventions, public relations engagements, and as the author of thought leadership articles in leading news outlets and on major stages at the local and national levels. Managed a team of 5 direct reports and an annual budget of $500k. • Achieved multiple promotions to take on consistently expanding levels of responsibility. Delivered company-leading sales performance to earn: Rookie of the Year (2011), the Vasculera Brand Award (2012), Company MVP (Top Award Given; 2013), Promotions to GOLD Level (2014) and Platinum Level (2015), and two Circle of Excellence Awards, Ranking #1 Nationally (2013, 2015).• Selected as National Marketing Associate in 2012 to design and execute direct-to-consumer (D2C) marketing and advertising across the US. Spearheaded a national territory expansion initiative and created highly successful marketing strategies for Limbrel, Vasculera, Fosteum, and Rheumate.• Led the overarching marketing strategy for the national launch of Rheumate in 2013, encompassing ad copy, visual elements, product management, and vendor oversight.

• Developed and executed a comprehensive marketing strategy to elevate brand awareness and expand market share for the leading US provider of in-home respiratory care services and equipment. Turned around the territory, acquired every Pulmonologist in the area, and doubled the account base to 147.

• Delivered standout sales results, consistently achieving #1 ranking performance within the team. Crafted high-impact marketing campaigns leveraging in-depth market and competitor research.

• Conducted a comprehensive analysis of the market and set the strategic direction of the organization to drive substantial growth at launch. Negotiated vendor contracts to reduce overhead by 29.9%, generated more than $1.2M in sales, and transformed the startup into a financially stable company by year two.

• Led B2B sales with major Fortune 500 clients and emerging dot.com accounts valued at up to $2.5M. Transformed the underproducing sales team and acquired 100 new accounts in the first four months.

• Drove market share and achieved #1 ranking sales performance company-wide; generated an average of 186% of sales quota and expanded top-line revenue to $3.4M within four years.