Salocin Group is a specialist collective of brands that help organisations strategically get their data and tech future-ready to accelerate their growth and build stronger customer relationships. We enable ambitious organisations to harness the true power of their data and help them get the most out of their tech. We support them to:• Evolve to meet customer demands now and in the future• Move towards a Modern Data Platform• Understand and use their data in new ways• Use AI to improve, streamline and speed up their processes • Maximise tech to nurture relationships with customers, supporters or teams • Build trust through a privacy-first approach to data• Navigate disruption, whether that’s in the market or their organisation• Take a strategy led, data fed approach to meeting their goals• Create connected customer experiencesWith more than 25 years’ experience, in a wide range of for-profit and not-for-profit sectors, we understand the pace at which tech changes – and how the regulations around it change too. It’s a fast-moving, ever-changing, industry. And as we move through the AI-driven revolution, we’re here to guide brands to success, with the strategic use of artificial intelligence and machine learning. One thing that hasn’t changed over the years, is our belief that organisations that nurture more human, emotional and mutually-valuable relationships will succeed – exceeding their targets and the expectations of their customers. “The AI-inspired marketing and technology revolution will create winners and losers. Those who get their data and technologies future-ready the quickest will win and secure their future growth.”

Engineers of connected customer experiences.

Independent, data-led media thinking for sustainable growth.

Optimisers of future fundraising performance.

I sold my company Blueberry Wave and Veriteva to HH Global and joined the executive board of HH Global.

Founded in 1999, Blueberry Wave is an award winning customer experience business that makes the complex simple in order that clients can succeed. We unify data, insight and technology to orchestrate compelling customer engagement journeys with our 60 strong team of Blueberries based in Cirencester UK , London, San Francisco and Singapore.We are part of HH Global, a $500m Marketing execution business across 44 countries.We create strategies and campaigns that are relevant and effective to help our clients solve their business marketing challenges in an omni-channel environment.Blueberry Wave offers clients real time strategic CRM, driven by channel planning, data insight and analytics along with the deployment of customer communication campaigns.

Subsequent to the acquisition of Lateral Group, by DST Output, took up the position of CEO of DST Output UK to assist the team in ensuring a smooth integration and rationalisation of the businesses.DST Output is one of the largest multi channel communication management companies in the UK. It owns Lateral Group having bought it in August 2011 . The group of companies has an annual turnover in excess of £160m.The acquisition created the UK’s leading, technology led Marketing Services Provider of multi-channel communications driven by customer insight.DST Output a division of DST Systems, Inc. a global company listed on the NYSE with a market capitalisation in excess of $2bn.

Lateral Group consisted of a number of businesses that covered on line and off line marketing, outsourcing, production, insight and marketing communication strategy for clients.

Lateral Group combined data-led strategic insight with a comprehensive range of offline and online outputs co-ordinated through our unique Integrated Communications Management (ICM) model. The business had revenues of £54m.Created the Group through a number of acquisitions of distressed businesses, initially purchasing Howitt in 2004 from administration and then initiating a turnaround program, coupled with a strategic growth, development and acquisition plan, to create a marketing services business leading to the sale of Lateral Group in August 2011 to realise shareholder value.The Group consisted of:DATA LATERALInsight, analytics, profiling, Database management, and marketing strategySHIFT CLICKOnline marketing, email broadcasting, website development, web and creative servicesDIALOGUE SOLUTIONSCampaign management, print management and marketing resource management software using MarketPowerHOWITTPrinted Communications for direct response and sales promotion products

Purchased the business from administration in August 1992. Rationalised the company and grew revenues from £21m to £38m by organic growth and established 2 other subsidiaries as green field operations. Established the company as a leading marketing services provider.In 1996 utilised private equity funds to realise shareholder value, grow the business further and increase equity holding.The business was sold to Big Flower, a $1.8bn American corporation listed on NASDAQ, in December 1999.Colorgraphic was the UK's largest direct mail production company with revenues of £38m.

An innovative award winning business that was involved in direct mail production using unique folding and personalisation capabilities.Grew the business from £600k revenues to £6m and changed the business model, profile and direction of the company.

HunterPrint's first graduate trainee. The company was a listed on the London Stock Exchange and specilaised in magazine and catalogue printing in addition to direct mail printing.