Chief Operating Officer
Blexr is a founder-led, scaling leader in the highly competitive iGaming affiliate marketing space. Since its establishment in 2015, Blexr has undergone significant growth and adaptation to the evolving industry.I joined in March 2022 as COO, forming part of the newly established executive team. My mission was to drive business transformation, focusing on operational design, ways of working, and ensuring alignment with long-term strategy.๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ฌ ๐๐ง๐ ๐๐๐ฒ๐ฌ ๐จ๐ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๏ธ- Led cross-functional teams (Technology, Product, UXD, Delivery, People & Talent) of 50+ across Europe.- Rebuilt the organizational structure, shifting from project-based to product-led, and implemented strategic roadmaps through OKRs, driving alignment company-wide.- Established clear reporting and metrics, enabling multiple strategic shifts and decisions to be made to quickly react to market shifts.๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ, ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๐ง๐ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ซ- Led strategic alignment on multi-million M&A projects, culminating in the first new Blexr product launch in over five years.- Implemented tools like Notion and Miro, improving collaboration and saving โฌ400,000 annually through tool consolidation.- Championed the adoption of emerging technologies, moving from an on-prem, PHP stack to a cloud first, AWS/React technology stack across 80% of our estate.๐๐๐จ๐ฉ๐ฅ๐ ๐๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ ๐- Developed a remote-first culture, introducing a global benefits package and creating new company values and behaviors that were embedded in our day to day.- Expanded and diversified the talent pool, establishing hubs in Spain, Portugal, and the UK, achieving a 50/50 gender ratio and reducing time to hire by 50%.- Fostered a culture of accountability and transparency, implementing an ENPS survey, with consistent 80%+ engagement scores,