As the Executive Vice President of Consumer at imre, I led a team of creative and strategic marketers who help brands connect with consumers through engaging and groundbreaking campaigns. I have over 20 years of experience in marketing communications, social media, new media, and culture, working with some of the biggest and most beloved brands in the world across various industries.I started Wild Behavior in February 2024, after a successful tenure at imre, where I was instrumental in driving the agency's growth, revenue, and reputation. I helped imre grow from 22 to 240 employees, and increase its fee income by over 1000% (nearly $50M in 2023). I also developed and executed integrated marketing strategies for clients such as John Deere, Toyota, Target, Reckitt, and The Home Depot, leveraging my expertise in brand development, positioning, product launches, sponsorship activation, partnerships, sports marketing, experiential, and business development.I'm driven by new challenges and inspired by creativity in marketing and the impact of culture. I'm always learning, making informed decisions, and running with responsibility. Most would tell you that I'm resilient, always fighting for relevancy, and I can't deal with complacency. I am also a growth catalyst, a lifelong learner, an explorer, and a leader. I aim to show how brands can help consumers live their best lives.You can learn more about me, what I believe, and what I've done, at behavewildwith.me.