Nick Edwards
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Nick Edwards Email & Phone Number

Strategic Engagement Lead - Turn 10 Studios at Microsoft
Location: Bellevue, Washington, United States 15 work roles 3 schools
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Current company
Role
Strategic Engagement Lead - Turn 10 Studios
Location
Bellevue, Washington, United States
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Who is Nick Edwards? Overview

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Nick Edwards is listed as Strategic Engagement Lead - Turn 10 Studios at Microsoft, a with 231118 employees, based in Bellevue, Washington, United States. AeroLeads shows a matched LinkedIn profile for Nick Edwards.

Nick Edwards previously worked as Senior Product Manager at Daybreak Game Company Llc and Product Management Lead at Daybreak Game Company Llc. Nick Edwards holds Mba from University Of Cambridge.

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Microsoft

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About Nick Edwards

Veteran product and marketing leader with 15+ years experience delivering data driven products for best-selling global IP. A diversified skillset lets me work across functional teams and with internal and external partners to deliver great games.Selected Titles:Minecraft, Marvel's Avengers, Battlefield 4, Guild Wars 2, The Sims Social

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Microsoft
Microsoft
Strategic Engagement Lead - Turn 10 Studios
Bellevue, WA, US
Website
Employees
231118
AeroLeads page
15 roles

Nick Edwards work experience

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Strategic Engagement Lead - Turn 10 Studios

Bellevue, Wa, Us

Product Management Lead

Bellevue, Washington, United States

Product Management Lead and member of the studio leadership team for DC Universe Online.

Founder

Independent game development for Mobile and PC platforms. An official Minecraft Marketplace Partner.

Nov 2018 - Dec 2023

Senior Brand Manager

Bellevue, Washington, United States

STRATEGY & EXECUTION- Defined and executed a product roadmap of seven major DLCs, three subscription service partnerships, and a weekly cadence of microtransaction offerings for Marvel's Avengers- Owned brand creation as part of the leadership team for an unannounced AAA franchise

Dec 2020 - Sep 2023

Product Lead, Loyalty Programs

Bellevue, Wa

Managing the 9M+ member Eddie Bauer Adventure Rewards loyalty program. Leading cross-functional in-house and vendor teams across storefronts, product, marketing, email, and analytics to maximize customer engagement and retention throughout our beloved Adventure Rewards program. Committed to helping all our members Live Their Adventure!

Oct 2018 - Oct 2020

Senior Product Manager - Minecraft

Redmond, Wa

Business lead for the $200M+ Minecraft console business and first party DLC business. Responsible for game and DLC sales, and business relationships with platforms (Sony and Nintendo), third party developers (4J Studios, Telltale Games) and licensed IP owners (Disney, BBC, Bethesda, EA, Cartoon Network, Netflix, Square Enix, and Wizards of the Coast). Owner of Minecraft marketplace storefront merchandizing. Launched Minecraft Switch and 3DS editions, Minecraft Bedrock on Xbox One, and… Show more Business lead for the $200M+ Minecraft console business and first party DLC business. Responsible for game and DLC sales, and business relationships with platforms (Sony and Nintendo), third party developers (4J Studios, Telltale Games) and licensed IP owners (Disney, BBC, Bethesda, EA, Cartoon Network, Netflix, Square Enix, and Wizards of the Coast). Owner of Minecraft marketplace storefront merchandizing. Launched Minecraft Switch and 3DS editions, Minecraft Bedrock on Xbox One, and Minecraft Minecoin retail products. Show less

Oct 2016 - Sep 2018

Head Of Player Acquisition, Marketing Analytics And Crm

Bellevue, Wa

Responsible for driving client sales and player acquisition to achieve studio goals through sale strategy, paid media advertising, and CRM. Owned market research, FP&A, and revenue target setting for Guild Wars 2 and a portfolio of in-development projects. Oversaw consumer research, user segmentation, and the development of brand positioning strategy for the Guild Wars 2 franchise and the ArenaNet studio.Launched Guild Wars 2: Heart of Thorns, and Guild Wars 2: Play for Free.

Jun 2014 - Oct 2016

Manager, Strategy And Analytics

San Francisco Bay Area

Change agent in Origin's digital transformation from traditional storefront to a player engagement and sales platform. Built business cases, performed FP&A analysis for new programs and initiatives. Helped launch EA Access, Origin On the House, and the Origin Humble Bundle.

Jun 2013 - Jun 2014

Sr. Analyst, Product And Marketing

San Francisco Bay Area

Built data driven insights to drive game development and marketing across AAA, Social, and F2P titles. Supported EA's digital transformation to support Games as a Service initiatives and portfolio based product management.

Jan 2012 - Jun 2013

Mba Intern

Greater Seattle Area

Market research and strategic planning for Steam.

Jul 2011 - Sep 2011

Mba Intern

Amsterdam Area, Netherlands

Developed recommendations for best practices for customer satisfaction and customer loyalty programs.

Mar 2011 - Apr 2011

Associate

New York City Metropolitan Area

Management consulting with a focus on the financial services and insurance industries.

Dec 2006 - Jun 2010

Analyst

Greater New York City Area

Boutique management consulting for the financial services industry.

Mar 2005 - Dec 2006

Intern - Internal Audit

Greater New York City Area

IT audit during the first implementation of Sarbanes-Oxley auditing.

Jun 2004 - Feb 2005
Team & coworkers

Colleagues at Microsoft

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3 education records

Nick Edwards education

Mba

Activities and Societies: Technology Sector Head - Cambridge University Investment Club, MBATMobile Charity Cycle to Paris for Aiducation.

Ms, Computer Science

Research focus: Machine Learning applications for 0-Day Virus and Intrusion Detection

FAQ

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What company does Nick Edwards work for?

Nick Edwards works for Microsoft.

What is Nick Edwards's role at Microsoft?

Nick Edwards is listed as Strategic Engagement Lead - Turn 10 Studios at Microsoft.

Where is Nick Edwards based?

Nick Edwards is based in Bellevue, Washington, United States while working with Microsoft.

What companies has Nick Edwards worked for?

Nick Edwards has worked for Microsoft, Daybreak Game Company Llc, Rainstorm Studios, Crystal Dynamics, and Eddie Bauer.

Who are Nick Edwards's colleagues at Microsoft?

Nick Edwards's colleagues at Microsoft include Monique G., Eddie Sommerville, Rob Franco, Lê Tuấn, and Soul Simon.

How can I contact Nick Edwards?

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What schools did Nick Edwards attend?

Nick Edwards holds Mba from University Of Cambridge.

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