Provide strategic input to develop and execute the company’s business strategy with the cooperation of the board and the holding company - AME. Maintain good relationships with the management team, the board, the shareholders, the regulatory environment and other authorities. Ensure compliance with regulatory requirements. Delegate responsibilities and supervise the work of the management team providing guidance and motivation to drive maximum performance. Work closely with the financial director and the management team to insure the targets for the operating budget are met. Create, execute and manage business strategies for each of the business units in the group that optimize shareholder value. Represent the company at public and business engagements in order to strengthen the brand profile and oversee all media communications. Work with stakeholders across the broader media sector in order to create alliances and partnerships for mutual growth.

Execution of the program strategy to gain the maximum audience and facilitate optimal financial growth. Regulatory issues, research, talent identification, and training.Senior Manager on the Employment Equity staff forum at Central Media Group (2016 – current)

Board member of new community radio operator CUT FM.

Providing leadership and vision to the organisation by implementing and developing annual plans as well as the evaluation and reporting of progress on plans to increase revenue and build the business as central South Africa’s premier event and promotion Management Company.

Marketing of all brands within Central Media Group which include:1. OFM, the sound of your life2. Mahareng Publishing3. Redstar Talent4. Digital Platforms

Budget Management Sponsorship ManagementPromotions and Events Management Client Interaction and RelationshipsCo-ordination with Sales Team Generation of Non Traditional RevenueIncrease and maintain staff awareness Public Relations ManagementCommunication Strategy (internal and external)Corporate Purchasing Corporate Identity Website Management (brand content)Media BookingAgency Relations Brand advertising strategies Research Management

Responsible for the co-ordination of OFM's events in the market from initial planning to final execution.

Responsible for content generation and all productions elements for the OFM Breakfast show; Monday to Friday 6am to 9am