An experienced market access leader with significant complementary skills in digital health strategy and implementation, with multiple project successes in rethinking the way we access care within the NHS.From frontline clinical experience, I moved into senior NHS management roles before joining the pharmaceutical industry, working primarily as a health economist. I later took on a national team leader position where I led on local initiatives to support access for pharmaceuticals and medical devices across the four nations. I am currently working at Astellas, leading on market access launch strategies for a number of exciting new treatments. I have a clinical background as a physiotherapistMBA from University of Southampton (Distinction)Experience working at senior management level within the NHS. I have held responsibility as both a manager of community and hospital based healthcare services and as a commissioner of care.Experience working within the pharmaceutical industry in health outcomes, market access, strategic marketing and digital healthSpecialties: Strategy development, trial and commercial deployment of a portfolio of digital health toolsPatient care pathways and principles of care closer to homeAnalysis and interpretation of real world data setsDeveloping marketing strategy for medical devices, including evidence generationDemystifying complex patient-level and macro-economic data for use by decision-makersLean and six sigma process techniquesHealthcare policy context and directionMarket AccessProject and programme management