Mark Nickerson Email and Phone Number
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Experienced Global Digital Marketer with a history of success leading initiatives using new media and traditional marketing techniques to drive 1-to-1 customer journeys and move them through the marketing funnel. Authority using robust analytics to measure success and qualified with a master’s level of education and experience in sales, marketing, and promotions in fast-growth corporate environments.I have more than 15 years of experience in digital marketing, with a focus on email, SMS, direct mail, PPC, SEO, and automation. My mission is to deliver impactful results and build high-performing teams by leveraging data, technology, and creativity. I have successfully guided the strategy and optimization of promotional email, partnered with sales to drive leads and opportunities, negotiated and managed partner and vendor relationships, and launched innovative campaigns using artificial intelligence and CMS tools. I am passionate about learning new skills and staying ahead of the curve in the ever-changing marketing landscape.
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Customer Lifecycle Marketing And PartnershipsDigital Federal Credit UnionBoston, Ma, Us -
Customer Lifecycle Marketing & PartnershipsDigital Federal Credit Union Feb 2024 - PresentMarlborough, Massachusetts, Us
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Director Direct MarketingStaples 2021 - 2023Framingham, Ma, UsHead of multichannel marketing operations including email, SMS, and direct mail for Staples.com and Staples Business Advantage (B2B marketing) managing 3 direct reports and a larger team of 12 driving over revenue and allocating a budget.* Guide the strategy and optimization of promotional email managing a database* Partner with Staples sales team to drive sales leads and opportunities from Marketo to Salesforce.com* Negotiate and manage partner and vendor relationships including Optimove, Marketo, Drift, and more * Optimized email operations and launched a new CMS decreasing email production time by 50% * Leveraged artificial intelligence to deliver 100 new email campaigns driving Incremental Revenue -
Director Of MarketingEchostor Technologies 2016 - 2021Hopkinton, Ma, Us• Architected a digital marketing strategy delivering a new website, Pardot Marketing Automation, and capabilities in advertising including PPC, SEO, and Automation utilizing Email• Executed an omni-channel marketing strategy • Increased Sales Qualified Leads•Doubled website traffic (112% Increase), 89% increase in new users, and tripled traffic from social media -
Senior Marketing ManagerBoston Scientific 2011 - 2016Marlborough, Ma, UsLead Development and implementation of the global strategy for Boston Scientific’s Digital Direct Marketing Programs including Email, Search Engine Marketing and Social Media for both B2C and B2B audiences.• Lead consultant for corporate wide direct marketing strategies in email and search• Decreased paid search expense by 13.5% while increase total clicks by 18% and click through rate by 28%•Control $1.5M budget for Direct Marketing activities, resources, and media•Drive testing plans for email and landing page combinations•Utilize marketing automation tools to drive life-cycle email marketing initiatives from concept through completion at the enterprise level across all franchises.•Managed a team of 11 producers supporting an enterprise sales and marketing tool•Direct online advertising for SEM, SEO, Display, and emerging programs. -
Consumer Marketing ManagerBose Corporation 2009 - 2011Framingham, Massachusetts, UsBuilt strategy and managed execution of multi-channel brand and direct response marketing programs for consumer electronics that met and exceeded budgeted goals. Leveraged Customer Relationship Marketing (CRM), Email Marketing, and Print Marketing to deliver first class results.•One Team One Dream Award Winner -"In Recognition of your exemplary teamwork and significant contribution toward creating One Voice to the Customer" •Leveraged 7M customer database to develop customer segmentation and contact strategies •Managed strategy and execution of email campaigns for retention and growth -Owned email marketing calendar and testing schedule -Increased YOY holiday results by 10%•Administered direct mail and offline insert from planning through post campaign analysis -Managed brand partnerships to maximize results•Member of the social media team building synergies with Email•Partnered with Retail team to drive store traffic internationally -
Product Marketing ManagerLycos 2008 - 2009Haarlem, ., NlLed design and execution of effective ROI campaigns in traditional and new media marketing, driving awareness and trial of six Web 2.0 products. Leveraged the power and measurability of email marketing, search engine marketing and search engine optimization (SEO) to achieve team goals.•Owned strategy and execution of company wide database marketing -Delivered over 9M direct emails monthly for 4 brands•Developed product requirements documents for new serial email campaigns•Directed search engine marketing (SEM) for 4 products -Monthly budgets up to $300,000 -Responsible for up to 40% of new traffic, driving over 6 million page views•Managed projects to create mini-sites and landing pages•Negotiated and facilitated online advertising media buys•Copywriter for blogs, webpages and email newsletters -
Consultant - Grassroots MarketingThe Coca-Cola Company Jan 2008 - Apr 2008Atlanta, Ga, UsLed a team of 7 in the design, execution and analysis of a grassroots marketing program for innovative Coca-Cola beverages via a college campus sampling programs across several school campuses.• Distributed over 5,000 samples across 3 college campuses• Converted 63% of samplers into survey takers, gaining valuable market research• Produced a multi-media presentation to Coca-Cola North America leaders on program results• Presented a strategy for a national mobile tour to drive trial for pioneering products -
Market Manager - Last Minute ServicesEbay - Stubhub 2006 - 2008San Jose, Ca, UsPlanned and managed daily operations for ticketed events using complex data systems to build new business and facilitate transactions between brokers and customers. •Managed events surrounding major entertainment venues to facilitate customer service•Secured new partnerships and established new vendor relationships•Coordinated operational logistics for NASCAR, NBA, Concerts, and College Football events -
Event Marketing & Promotions CoordinatorAlbany River Rats 2003 - 2004Directed event and game day operations from concept through execution and built new business by creating new promotional opportunities. Produced and published new media assets for distribution through email and team website.•Managed deployment of all digital media including email and website operations•Lead a game day staff of 25 individuals•Created and maintained team website and database assets -Produced daily and weekly email campaigns•Developed corporate sponsorship packages for small and mid-size companies•Sold several promotions valued from $500 to $10,000•Orchestrated season opening and closing Block Party Events -30 vendors & 12,000 attendees
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Event MarketingBoston Celtics 2001 - 2003Boston, Ma, UsImplemented special event and game day promotional programs including hospitality, giveaways and contests that engaged fans of the team while fulfilling sponsorship contracts.• Implemented game day events • Acted as activities coordinator and aided in event performance• Started as an Intern and finished as an employee
Mark Nickerson Skills
Mark Nickerson Education Details
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Ucf College Of BusinessSport Busines Management -
Ithaca CollegeManagement
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University Of Central FloridaMarketing
Frequently Asked Questions about Mark Nickerson
What company does Mark Nickerson work for?
Mark Nickerson works for Digital Federal Credit Union
What is Mark Nickerson's role at the current company?
Mark Nickerson's current role is Customer Lifecycle Marketing and Partnerships.
What is Mark Nickerson's email address?
Mark Nickerson's email address is ni****@****ail.com
What is Mark Nickerson's direct phone number?
Mark Nickerson's direct phone number is +150838*****
What schools did Mark Nickerson attend?
Mark Nickerson attended Ucf College Of Business, Ithaca College, University Of Central Florida.
What skills is Mark Nickerson known for?
Mark Nickerson has skills like Email Marketing, Digital Marketing, Marketing Strategy, Lead Generation, Sem, Social Media Marketing, Web Analytics, Online Advertising, Strategy, Direct Marketing, Advertising, Online Marketing.
Who are Mark Nickerson's colleagues?
Mark Nickerson's colleagues are Ann Koval, Muhammed Imraan Shaikh, Malcolm Kassini, Hannah Saeed, Linda Couture, Elizabeth G., Rebecca Leeber.
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