Mark Nickerson Email & Phone Number

Boston, Ma, Us

Marlborough, Massachusetts, Us

Framingham, Ma, Us

Head of multichannel marketing operations including email, SMS, and direct mail for Staples.com and Staples Business Advantage (B2B marketing) managing 3 direct reports and a larger team of 12 driving over revenue and allocating a budget.* Guide the strategy and optimization of promotional email managing a database* Partner with Staples sales team to drive sales leads and opportunities from Marketo to Salesforce.com* Negotiate and manage partner and vendor relationships including Optimove, Marketo, Drift, and more * Optimized email operations and launched a new CMS decreasing email production time by 50% * Leveraged artificial intelligence to deliver 100 new email campaigns driving Incremental Revenue

Hopkinton, Ma, Us

• Architected a digital marketing strategy delivering a new website, Pardot Marketing Automation, and capabilities in advertising including PPC, SEO, and Automation utilizing Email• Executed an omni-channel marketing strategy • Increased Sales Qualified Leads•Doubled website traffic (112% Increase), 89% increase in new users, and tripled traffic from social media

Marlborough, Ma, Us

Lead Development and implementation of the global strategy for Boston Scientific’s Digital Direct Marketing Programs including Email, Search Engine Marketing and Social Media for both B2C and B2B audiences.• Lead consultant for corporate wide direct marketing strategies in email and search• Decreased paid search expense by 13.5% while increase total clicks by 18% and click through rate by 28%•Control $1.5M budget for Direct Marketing activities, resources, and media•Drive testing plans for email and landing page combinations•Utilize marketing automation tools to drive life-cycle email marketing initiatives from concept through completion at the enterprise level across all franchises.•Managed a team of 11 producers supporting an enterprise sales and marketing tool•Direct online advertising for SEM, SEO, Display, and emerging programs.

Framingham, Massachusetts, Us

Built strategy and managed execution of multi-channel brand and direct response marketing programs for consumer electronics that met and exceeded budgeted goals. Leveraged Customer Relationship Marketing (CRM), Email Marketing, and Print Marketing to deliver first class results.•One Team One Dream Award Winner -"In Recognition of your exemplary teamwork and significant contribution toward creating One Voice to the Customer" •Leveraged 7M customer database to develop customer segmentation and contact strategies •Managed strategy and execution of email campaigns for retention and growth -Owned email marketing calendar and testing schedule -Increased YOY holiday results by 10%•Administered direct mail and offline insert from planning through post campaign analysis -Managed brand partnerships to maximize results•Member of the social media team building synergies with Email•Partnered with Retail team to drive store traffic internationally

Haarlem, ., Nl

Led design and execution of effective ROI campaigns in traditional and new media marketing, driving awareness and trial of six Web 2.0 products. Leveraged the power and measurability of email marketing, search engine marketing and search engine optimization (SEO) to achieve team goals.•Owned strategy and execution of company wide database marketing -Delivered over 9M direct emails monthly for 4 brands•Developed product requirements documents for new serial email campaigns•Directed search engine marketing (SEM) for 4 products -Monthly budgets up to $300,000 -Responsible for up to 40% of new traffic, driving over 6 million page views•Managed projects to create mini-sites and landing pages•Negotiated and facilitated online advertising media buys•Copywriter for blogs, webpages and email newsletters

Atlanta, Ga, Us

Led a team of 7 in the design, execution and analysis of a grassroots marketing program for innovative Coca-Cola beverages via a college campus sampling programs across several school campuses.• Distributed over 5,000 samples across 3 college campuses• Converted 63% of samplers into survey takers, gaining valuable market research• Produced a multi-media presentation to Coca-Cola North America leaders on program results• Presented a strategy for a national mobile tour to drive trial for pioneering products

San Jose, Ca, Us

Planned and managed daily operations for ticketed events using complex data systems to build new business and facilitate transactions between brokers and customers. •Managed events surrounding major entertainment venues to facilitate customer service•Secured new partnerships and established new vendor relationships•Coordinated operational logistics for NASCAR, NBA, Concerts, and College Football events

Directed event and game day operations from concept through execution and built new business by creating new promotional opportunities. Produced and published new media assets for distribution through email and team website.•Managed deployment of all digital media including email and website operations•Lead a game day staff of 25 individuals•Created and maintained team website and database assets -Produced daily and weekly email campaigns•Developed corporate sponsorship packages for small and mid-size companies•Sold several promotions valued from $500 to $10,000•Orchestrated season opening and closing Block Party Events -30 vendors & 12,000 attendees

Boston, Ma, Us

Implemented special event and game day promotional programs including hospitality, giveaways and contests that engaged fans of the team while fulfilling sponsorship contracts.• Implemented game day events • Acted as activities coordinator and aided in event performance• Started as an Intern and finished as an employee

Mba, Sport Busines Management

Bachelor Of Science, Management

Mba, Marketing