Nickey Rautenberg Email & Phone Number

Canada

Toronto, Ontario, Canada

• Influencer Marketing, Influencer Relations, and Talent Management for pro hockey players. Helping pro hockey players (male, female, alumni) grow and monetize their social media channels.Unlike traditional player.
• EA Sports
• Bauer
• Warrior Hockey
• Lululemon
• Athletic Greens

Houston, Texas, United States

• Driven to showcase stand-out branding, calculated content, and creative campaigns largely using media buying (paid traffic) and organic strategies. Data-driven Senior Director applying media planning and buying.
• Oversee paid media performance for all clients’ influencer campaigns and support internal teams in meeting targets/results on an account basis.
• Implement the systems required to streamline all paid media best practices and generate consistent results across for each influencer campaign.
• Drive traffic, leads, ROAS, and ROI for clients, by supporting the whitelisting strategy, and monitoring results closely across all campaigns.
• Quickly analyze data, troubleshoot off-track campaigns, and identify the top influencers, strategies, and tactics that will yield the fastest path to meeting our KPIs given the clients’ budget.
• Use insights from analysis to allocate the appropriate resource from the client budget which drives results at the highest profit/margin.

New York, New York, United States

• Responsible for executing influencer programming for several clients, acting as the lead point of contact for their accounts. Work closely with digital and PR teams to create and drive measurable influencer strategies.
• Coordinate all aspects of influencer campaigns to deliver fully integrated activations
• Help define the influencer campaign strategy and how it evolves
• Cultivate and build relationships with client teams to deliver effective influencer marketing solutions
• Managing influencer contracts, set up vendor agreements, track paid programming
• Cultivate and manage relationships with influencers, agents, and content creators to ensure completion of any agreed upon activations/initiatives and attainment of negotiated metrics

Toronto, Ontario, Canada

• Oversee digital marketing spending into the millions; taking ownership of media buying activities to ensure we are on track with online targets and business KPI’s.
• Oversee day-to-day digital advertising activities, including Search Engine Optimization, Search Engine Marketing, Conversion Rate Optimization.
• Building out personalized customer journeys; a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand–and beyond.
• Develop and execute sophisticated A/B testing frameworks to test all areas of paid media or funnels including; creative, messaging, ad targeting, landing pages, email, and overall online flow.
• Lead, mentor and inspire a team of digital marketing professionals.
• Manage relationships with external agencies and partners.

Boston, Massachusetts, United States

• Performance Media Ownership: strong media buyer for a small but laser-focused “performance team” that owned media buying, account management, and creative for performance accounts.
• Driving revenue growth and media margin for performance focused advertisers. Played a key role in developing a world-class campaign execution, optimization & analysis.
• Account Ownership & Campaign Management: owned the success of the campaigns and serve as the internal expert responsible for trafficking, measuring, troubleshooting and optimizing performance-focused campaigns across.
• Strategic Planning & Execution: Compare the current campaign tactical and creative strategies with new ideas to test, iterate, and find incremental improvements; constantly challenge the status quo and in turn, improve.
• Data Analysis & Modelling: Utilize advanced analytical techniques to uncover patterns, trends, and relationships among large, disparate datasets to help find solutions and deliver results within a rapidly changing.
• Paid Social Expertise: Act as an internal and external product and technology advisor by conducting regular research and continued education to fully understand and stay abreast of the ever-changing paid social.

Toronto, Canada Area

• Collaborate on and monitor execution of high-level digital marketing strategy across various networks and methodologies (Search Engine Marketing, Social Media Marketing, Pay-Per-Click Marketing, Local Level Marketing)
• Oversee and edit all web content
• Act as a social connector through Social Media, Online & Print advertising, as well as local events
• Creating plans for Review & Reputation Management
• Writing & Designing; blogging, advertisements, newsletters, reviews
• Fulfilling needs from a marketing communications & digital media perspective

Toronto, Canada Area

• PIMG Inc. is a search engine optimization, search engine marketing and social media marketing agency focusing on ROI. Nickey's role:
• Oversee all business operations & inquiries
• Creating full circle strategies for clients which include plans for Social Media Marketing (Paid and Unpaid), Search Engine Optimization, Search Engine Marketing, Pay-Per-Click Advertising, Video Marketing, and the.
• Manage social media presence and direct programs to improve the social media reputation and recognition of clients
• Executing the strategies created or coaching client's team for error-free execution
• Undertake continuous analysis of competitive environment and consumer trends

• Implement strategic marketing plans with the framework of clients’ overall marketing objectives
• Manage ongoing maintenance of our digital and traditional content including social media, print materials and other new initiatives
• Participate in design and layout of promotional material and other publishing activities
• Bring clients together to achieve brand awareness, gain exposure in different markets and tap into new customer databases
• Use of technology in the delivery of content, discussion about substantive issues
• Obtain and publish relevant content from external sources, including training materials, practice manuals, news coverage, etc.

Rogers Centre, Toronto

Toronto Marlies Hockey Club

Honors Bachelor Of Arts; Bachelor Of Arts, Communication & Information Technology

Certificate, Digital Innovations

Summer Semester, French As A Second Language Certification

Completed the Explore Program, Certified as Bilingual by the Governor General