Influencer Marketing, Influencer Relations, and Talent Management for pro hockey players. Helping pro hockey players (male, female, alumni) grow and monetize their social media channels.Unlike traditional player agencies or full suite sports marketing agencies our focus is specific to facilitating paid partnerships on social media because we know that influencer marketing is the fastest-growing online customer acquisition method with a spend of over 13.4 billion US dollars in 2021. We also help companies connect with the best professional hockey players to represent their brand on social media via paid partnerships so that they can achieve maximum exposure with headache-free campaigns.Unlike many Influencers, hockey players on average have very high engagement rates (we’re talking 10-25%) and audience quality scores due to their unique connection with very loyal fans. Because of this, your brand has the opportunity to be showcased to a highly invested audience gaining 3 times as many views, twice as many actions, and 12 times as many comments compared to content from “traditional celebrities”.Brands we've worked with using athletes as influencers: Bud Light • EA Sports • Bauer • Warrior Hockey • Lululemon • Athletic Greens • Truly • AT&T • CBC • Canadian Tire • Bodylogix • New Belgium Brewing • Stanley Brand • Oura Ring • Sherwood Hockey • FootJoy • Citizen Watch • Hotels.com • In Good Taste Wines • Keurig • Maui Jim • Sonos • Vitamix• Actively prospect and connect with athletes or athlete representatives to build and maintain a profitable book of business.• Connecting with hockey agents, players, alumni to find out what gaps in their marketing strategies need to be filled and working alongside her team to execute on filling those gaps.• Overseeing all operations and business activities.• Connecting with brands to ensure that they are aware that our clients exist and are available for strategic partnerships.

Driven to showcase stand-out branding, calculated content, and creative campaigns largely using media buying (paid traffic) and organic strategies. Data-driven Senior Director applying media planning and buying expertise across various ad platforms; planning, managing, and optimizing influencer-based campaigns. Working collaboratively with the Sales, Strategy and Analytics, and Campaign Management teams as a subject-matter expert in paid media and organic performance to deliver results, scale client media spend, and bring the whitelisting strategies for clients to life.• Oversee paid media performance for all clients’ influencer campaigns and support internal teams in meeting targets/results on an account basis.• Implement the systems required to streamline all paid media best practices and generate consistent results across for each influencer campaign. • Drive traffic, leads, ROAS, and ROI for clients, by supporting the whitelisting strategy, and monitoring results closely across all campaigns.• Quickly analyze data, troubleshoot off-track campaigns, and identify the top influencers, strategies, and tactics that will yield the fastest path to meeting our KPIs given the clients’ budget.• Use insights from analysis to allocate the appropriate resource from the client budget which drives results at the highest profit/margin.• Effectively communicate analysis & recommendations with clients and team, resulting in retention, trust, and upsells.• Working closely with account executives to create measurement and reporting frameworks that will be shared across the organization and used to forecast trends and inform teams for future campaigns.• Support the creation and delivery of performance tracking & reporting to project teams.• Supporting the strategists & accounts team by attending client meetings and presenting as needed.

Responsible for executing influencer programming for several clients, acting as the lead point of contact for their accounts. Work closely with digital and PR teams to create and drive measurable influencer strategies, with clear goals to meet defined client objectives, inclusive of increasing brand awareness and product discovery. Experience identifying and engaging with influencers from outreach through analytics. A deeply rooted interest in culture, entertainment, and lifestyle and be able to identify key trends and related influencers for both paid and earned opportunities.• Coordinate all aspects of influencer campaigns to deliver fully integrated activations• Help define the influencer campaign strategy and how it evolves• Cultivate and build relationships with client teams to deliver effective influencer marketing solutions• Managing influencer contracts, set up vendor agreements, track paid programming• Cultivate and manage relationships with influencers, agents, and content creators to ensure completion of any agreed upon activations/initiatives and attainment of negotiated metrics• Work with the team to measure and track, create post-mortems for campaigns and programs and report on key insights, recommendations, and strategic adjustments to optimize for continuous improvement• Create and execute project campaign timelines and schedules• Managing program and campaign OOP budgets• Stay abreast of influencer trends and strategy to identify new opportunities and platforms

• Oversee digital marketing spending into the millions; taking ownership of media buying activities to ensure we are on track with online targets and business KPI’s.• Oversee day-to-day digital advertising activities, including Search Engine Optimization, Search Engine Marketing, Conversion Rate Optimization.• Building out personalized customer journeys; a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand–and beyond.• Develop and execute sophisticated A/B testing frameworks to test all areas of paid media or funnels including; creative, messaging, ad targeting, landing pages, email, and overall online flow. • Lead, mentor and inspire a team of digital marketing professionals.• Manage relationships with external agencies and partners.• Define key measures of success and provide transparency into performance through reports and dashboards across all initiatives. • Extensive digital marketing & social media knowledge: in-depth knowledge of social media platforms and how each can be deployed in different scenarios.• Social media channel management experience: posting, community management, and growth strategy.• Analytics, measurement and reporting: proficient in social listening and monitoring tools to interpret conversations and convert to information that can fuel smart, data-driven decision-making across the organization; ability to analyze influencer statistics and quality of their numbers.• Influencer outreach: experience identifying, recruiting, and managing influencer / brand ambassador program.

• Performance Media Ownership: strong media buyer for a small but laser-focused “performance team” that owned media buying, account management, and creative for performance accounts. • Driving revenue growth and media margin for performance focused advertisers. Played a key role in developing a world-class campaign execution, optimization & analysis.• Account Ownership & Campaign Management: owned the success of the campaigns and serve as the internal expert responsible for trafficking, measuring, troubleshooting and optimizing performance-focused campaigns across various paid social and programmatic platforms. Conducted daily campaign performance analyses and optimizations, formulate and implement various testing frameworks, aid in deploying pixel tracking, and apply creative best practices. • Strategic Planning & Execution: Compare the current campaign tactical and creative strategies with new ideas to test, iterate, and find incremental improvements; constantly challenge the status quo and in turn, improve overall campaign performance and efficiency.• Data Analysis & Modelling: Utilize advanced analytical techniques to uncover patterns, trends, and relationships among large, disparate datasets to help find solutions and deliver results within a rapidly changing, data-driven, performance-first culture.• Paid Social Expertise: Act as an internal and external product and technology advisor by conducting regular research and continued education to fully understand and stay abreast of the ever-changing paid social advertising ecosystems.• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

• Collaborate on and monitor execution of high-level digital marketing strategy across various networks and methodologies (Search Engine Marketing, Social Media Marketing, Pay-Per-Click Marketing, Local Level Marketing)• Oversee and edit all web content• Act as a social connector through Social Media, Online & Print advertising, as well as local events• Creating plans for Review & Reputation Management• Writing & Designing; blogging, advertisements, newsletters, reviews • Fulfilling needs from a marketing communications & digital media perspective• Design & execute client centric marketing strategies• Oversee writing & editing of client facing marketing communications• Develop an integrated digital marketing strategy• Oversee operations with search engine marketing activities, social media, allocations of internal & external resources• Monitor analytics, plan channel strategy• Consistently increased organic search engine rank page consistently month over month, year over year for VetStrategy's business locations• Consistently decreased paid search cost-per-click while still seeing an increase in clients• Implement strategies to drive clients towards reviewing VetStrategy's business locations• Work closely with teams at the clinic-level as well as corporate level to ensure desires related to web and online communications were satisfactory to all parties

PIMG Inc. is a search engine optimization, search engine marketing and social media marketing agency focusing on ROI. Nickey's role:• Oversee all business operations & inquiries• Creating full circle strategies for clients which include plans for Social Media Marketing (Paid and Unpaid), Search Engine Optimization, Search Engine Marketing, Pay-Per-Click Advertising, Video Marketing, and the supporting offline activities necessary to showcase a brand• Manage social media presence and direct programs to improve the social media reputation and recognition of clients • Executing the strategies created or coaching client's team for error-free execution• Undertake continuous analysis of competitive environment and consumer trends• Tracking conversion rates and making improvements to the websites or online campaigns to increase ROI• Budgetary control of all digital marketing strategies of clients • Review new technologies and keep clients at the forefront of developments in digital marketing

• Implement strategic marketing plans with the framework of clients’ overall marketing objectives• Manage ongoing maintenance of our digital and traditional content including social media, print materials and other new initiatives• Participate in design and layout of promotional material and other publishing activities• Bring clients together to achieve brand awareness, gain exposure in different markets and tap into new customer databases• Use of technology in the delivery of content, discussion about substantive issues• Obtain and publish relevant content from external sources, including training materials, practice manuals, news coverage, etc.• Communicate clear reports of activities to team members and management and participate in project planning and development• Design and develop visual/multimedia materials