Nicholas Faulkner Email & Phone Number

Tukwila, Washington, US

Tukwila, Washington, US

• Manage digital marketing efforts including company website, social media pages and advertising campaigns with responsibilities for identifying and implementing solutions to improve performance and retention.
• Coordinated full website redesign and e-commerce implementation with design and development teams.
• Development and maintenance of multi-channel paid shopping, text, display and remarketing campaigns.
• Create product launch processes, documentation and workflow for improved efficiency.

San Diego, California, US

Tukwila, Washington, US

Tukwila, Washington, US

Austin, Texas, US

• Manage implementation of incentives to align with OEM and Regional display and programmatic promotions. The complexity of the implementation process had led to a high potential for errors leading to refunds.
• Identified opportunities to improve the implementation process and expedited delivery of fully approved creative.
• Led initiatives to improve QA accuracy, tools and implementation processes to reduce error rates.
• Reported zero errors over the last 2 months with additional processes being developed to reduce turnaround times.

Austin, Texas, US

• Managed up to 10 digital advertising analysts for Tier 3 clients. Developed process improvements and tracked revenue retention and growth. Managed mid-entry level analysts, each owning a book of business composed of.
• Saved advertising team 400 hours per month by implementing process improvement tools and processes to automate KPI documentation.
• Reduced operating cost by $150K per year by designing and implementing process workflows for offshore team responsible for account optimization and reporting.
• Improved quality assurance steps and risk prevention for errors and refunds for large scale advertising buys by developing process documentation.

Austin, Texas, US

• Owned development and implementation of digital advertising strategies to analyze and optimize traffic to dealership websites, with the goal of generating quality traffic and increase lead conversion.
• Initiated and managed projects with teams by enrolling and completing leadership development curriculum sponsored by City University.
• Received quarterly service award through securing $100K per quarter investment with MINI USA by researching and developing strategy and proposal for corporate funded dealer advertising campaigns.
• Improved account optimization processes by developing and implementing account management tools, including Sitelink building tool to incorporate UTM codes in Sitelink URLs, KPI reporting tools for consolidating.

Dallas, TX, US

• Educated and consulted with sales teams, prospects and clients. Created and proposed advertising strategies to increase digital advertising product revenue and retention.
• Increased performance and retention by developing digital advertising client retention role.
• Improved strategies to meet KPIs for clients valued at $1.2M per month by providing optimization reviews and recommendations, increasing communication between paid search account managers and clients.

Dallas, TX, US

• Implemented, analyzed, consulted and optimized PPC and SEM campaigns for small and medium-sized businesses nationwide.
• Awarded for highest volume of revenue achieved and retained in Q3 2007.
• Improved sales strategy and go-to-market effectiveness for updated digital product releases by attending sales calls and helping sales team demonstrate value of products while serving as member of Field Support team.

Bachelor Of Science - Bs, Marketing

Associate Of Applied Sciences - Aas-T, Networking Infrastructure Technology

Associate Of Arts, General Studies

Bachelor'S Degree, Marketing

Bachelor'S Degree, Marketing