Manage digital marketing efforts including company website, social media pages and advertising campaigns with responsibilities for identifying and implementing solutions to improve performance and retention. • Coordinated full website redesign and e-commerce implementation with design and development teams. • Development and maintenance of multi-channel paid shopping, text, display and remarketing campaigns. • Create product launch processes, documentation and workflow for improved efficiency.

Manage implementation of incentives to align with OEM and Regional display and programmatic promotions. The complexity of the implementation process had led to a high potential for errors leading to refunds.• Identified opportunities to improve the implementation process and expedited delivery of fully approved creative.• Led initiatives to improve QA accuracy, tools and implementation processes to reduce error rates. • Reported zero errors over the last 2 months with additional processes being developed to reduce turnaround times.

Managed up to 10 digital advertising analysts for Tier 3 clients. Developed process improvements and tracked revenue retention and growth. Managed mid-entry level analysts, each owning a book of business composed of 20-30 dealerships nationwide with monthly revenues of $175-$200k. Acquired ownership for revenue growth and retention which required process alterations to transition from a technical account management role to a sales oriented role. Ranked high in sales results and finished the first year as the 2nd highest grossing team in the department. • Saved advertising team 400 hours per month by implementing process improvement tools and processes to automate KPI documentation.• Reduced operating cost by $150K per year by designing and implementing process workflows for offshore team responsible for account optimization and reporting. • Improved quality assurance steps and risk prevention for errors and refunds for large scale advertising buys by developing process documentation.

Owned development and implementation of digital advertising strategies to analyze and optimize traffic to dealership websites, with the goal of generating quality traffic and increase lead conversion. • Initiated and managed projects with teams by enrolling and completing leadership development curriculum sponsored by City University.• Received quarterly service award through securing $100K per quarter investment with MINI USA by researching and developing strategy and proposal for corporate funded dealer advertising campaigns. • Improved account optimization processes by developing and implementing account management tools, including Sitelink building tool to incorporate UTM codes in Sitelink URLs, KPI reporting tools for consolidating dealership KPIs for C-level review and dealer group proposal presentation tools for $20K+ per month opportunities.

Educated and consulted with sales teams, prospects and clients. Created and proposed advertising strategies to increase digital advertising product revenue and retention.• Increased performance and retention by developing digital advertising client retention role.• Improved strategies to meet KPIs for clients valued at $1.2M per month by providing optimization reviews and recommendations, increasing communication between paid search account managers and clients.

Implemented, analyzed, consulted and optimized PPC and SEM campaigns for small and medium-sized businesses nationwide. • Awarded for highest volume of revenue achieved and retained in Q3 2007. • Improved sales strategy and go-to-market effectiveness for updated digital product releases by attending sales calls and helping sales team demonstrate value of products while serving as member of Field Support team.