- Manage beginning-to-end research projects by crafting in-depth online surveys based on client objectives - mainly to reveal segmented audience needs and behaviors as well as opportunities to grow (i.e., engagement, better experiences, new customers, revenue, etc.).- Write survey email invitation copy and email reminders to participate in surveys. Conduct A/B testing to consistently improve email open rates and survey completion/response rates.- Develop actionable marketing plans based on audits and assessments of client marketing efforts across email, social, website, publications, and print. Provide strategic and tactical marketing and pricing recommendations, typically using the OKR (Objectives and Key Results) framework.- Build marketing calendars and acquisition, onboarding / engagement, and retention plans.-Provide in-depth assessments of client products and services including trend data and key metrics turning raw data into powerful reporting information. Provide recommendations to clients on what products and services to invest more resources in and where to divest or sunset products or services. - Manage company e-newsletter and assist with website maintenance, content, development, and strategy.

- Direct and assist in the entire research life cycle, including project immersion meetings, survey development, focus groups, data tabulation/analysis, and summarizing report findings.-Deliver valuable insights to clients through analysis and distribution of white papers and/or presentations.- Audit client marketing communications and provide recommendations.- Analyze survey data and perform market research to identify issues and trends to drive membership growth.Started a process mapping initiative at the organization.

- Derived insights on shopper behavior by analyzing internal data, conducting market/category research on competitive trends.- Drove engagement across different areas within the organization, understanding strategies and initiatives behind projects to create plans addressing the client’s goals.- Consulted with clients in category meetings, initiate discussions on new projects/analyses and introduced appropriate IRI intelligence products/software.- Liaison with sales' teams and clients (Speedway, 7-Eleven, and CVS) and manage data operations to ensure integrity/quality.

- Developed and implemented multi-touch marketing campaigns through the use of digital advertising (SEM, SEO, PPC, display, email, and video), social media (Facebook, LinkedIn) and traditional marketing (e.g., direct mail) for the graduate school of business and iPace online degree completion programs to accelerate application and enrollment growth. Collaborate on annual budget and ad spend.- Perform market research, analyze previous marketing campaign effectiveness, and provide/present semester or yearly marketing plans.- Collaborate with ad agency partners to recommend marketing tactics, creative and strategy across all platforms.- Manage the ASPIRE program for the university by increasing alumni, faculty and current student engagement with prospective students to increase enrollment through event planning and outreach campaigns (e.g., direct mail, calling campaigns and email).

- Collected and analyzed data providing insights and recommendations for upper management across Admissions and Enrollment Management identifying internal and external market conditions that may affect enrollment at the University. Main projects included: competitive pricing research, data analysis, forecasting and modeling, primary and secondary research, tracking KPIs and graphing data, identifying trends.-Provided data analysis on issues of concern, monitored key metrics, and identified marketing or financial opportunities/strategies for the University.- Brand administrator for over 70 surveys. As project manager for the yearly Admitted Student Questionnaire, increased the number of responses by over 350% in five years, as well as increasing the email open rate from 28% to 45%, utilizing targeted email and social media, while reducing the cost of survey expenses.

- In the planning stage, provided sales and upper management with accurate, deadline-oriented information, utilizing various analytical and research methods leading to greater promotional sales for CPG and direct response clients. Media was planned around the use of free-standing inserts (FSIs), custom inserts, and in-store advertising. Research data included demographic, psychographic, and point-of-sale (POS) scanner data (IRI).

- Working within the Marketing Department, supported Sales and strategically evaluated consumer packaged goods (CPG) companies' marketing plans to maximize revenue for the organization, ensuring category exclusivity.- Identified competitive category issues and partner with management to provide a resolution.- Worked closely with Sales, Operations, Creative Services and Finance Departments to manage late business requests.- Analyzed and reviewed previous client media programs to project business opportunities for the upcoming year.

- Validated and analyzed data in the company's database highlighting issues of concern to the Vice Presidents of IT and Engineering.- Researched, summarized, and published software industry news (e.g., Oracle, PeopleSoft, SAP, etc.) on the company's intranet to keep the sales staff aware of industry trends.