Nick Fisher Email & Phone Number

Newton, Ma, Us

Newton, Massachusetts, United States

Newton, Massachusetts, United States

Newton, Massachusetts, United States

My role at OneTeam focuses on driving retail growth for all OneTeam licensing partners.

Greater Boston Area

• Set strategic direction for NCAA licensed business • Own & manage league licensing relationships (CLC, Fermata, Learfield & School Licensing Directors)• Identify and Develop new sales opportunities and channels via new licenses or product categories.• Represent adidas at all College Trade shows and Partnership meetings within the College Licensed space (Tailgate, Camex, ICLA, NACDA, etc)• With Sports Marketing/BU, negotiate the terms of exclusivity, minimums and fight for competitive share of shelf with partners and non-partner schools.• Reinforce product Strategy & Direction to sales• Liaise with Licensed Sales force to ensure merchandising team is building assortments to ensure the Sales team wins in College and stay Authentic to the adidas brand message.• Set the strategic direction for the adidas partnership with our 3rd party NCAA licensee .• Provide direction for and manage the performance of the Licensing Department direct reports:

Canton, Ma

> Manage the Licensed Retail business for adidas Sports Licensed Division.> Oversee NCAA Retail Marketing team and Collegiate Licensing strategies.> Strategically develop Sales & Marketing plans with our partner institutions and College Licensing Organizations.> Drive the product merchandising strategy to ensure that adidas delivers to retail a seasonal and trend-relevant product line.

Canton, Ma

> Responsible for the overall sales number within the adidas Major League Soccer retail group.> Ensure the adidas MLS product line is all-encompassing and covers all needs for all retail channels.> Manage the partnership with the MLS Licensing and Retail Development team.> Oversaw growth from $18M to $32M in an 18 month span.> Drove the strategy of all Go-To-Market aspects of the adidas Major League Soccer retail plan

Canton, Ma

> Responsible for the overall College Marketing budget of $2+M annually.> Drive all retailer Marketing programs with National Accounts (Dick's Sporting Goods, Fanatics, Follett, Barnes & Noble). > Drive all retail Marketing programs with Bookstore and Campus Local accounts.> Engage the licensed sales force and collegiate licensing partners to craft credible and engaging marketing programs.

Concord, Ma

> Develop and manage 14MM Marketing Budget within the Retail Trade organization.> Establish the TomTom protocol for all Retail Marketing spend, as well as MDF/Coop Spend.> Manage a team of 3, including 2 Marketing Manager’s and a Graphic Designer, who are responsible for all North American retail Marketing messages.> Develop and deliver TomTom’s Marketing messages to all retail partners, including Walmart, Target, Best Buy, Best Buy Canada, Amazon & others.> Liaise between the TomTom Brand Marketing organization in Amsterdam, and deliver all tools and elements to the North American Sales & Marketing organization.

Brighton, Ma

> Oversee and drive all aspects of New Balance’s In-store Shop-in-Shop programs, as well as all of the Specialty Channel’s In-store Point of Sale Materials.> Successfully launched the NB Minimus and NB RevLite running shoes in the Running Specialty Channel, directing the distribution of all Marketing materials for the launch.> Established the ordering process and system implementation for In-store Point of Sale Materials for the 50+ person New Balance independent field sales team.> Managed, developed and implemented the first New Balance National Retail Blitz, which sent individuals from the company President to Product Mgrs. out to travel with the Field Sales team to score, grade & reward outstanding launches of the NB Minimus & NB RevLite.

Brighton, Ma

> Managed an overall marketing budget of $3.5MM across New Balance’s top Channels of trade in sales volume (Department Stores & Shoe Chains).> Designed and presented marketing plans to buyers and VPs of Merchandising at major accounts at PreSell meetings.> Executed brand marketing initiatives at some of New Balance’s five largest retailer partners (JCPenney, Sears, Kohl's, Shoe Show & Shoe Carnival)> Led and executed the in-store marketing strategy with retailers to drive sell through and bolster the brand’s overall strategy.

Canton, Ma

> Managed a $2MM retail marketing budget in each the NBA and NCAA categories.> Lead on all retail marketing initiatives for adidas NBA merchandise in the US.> Presented adidas NBA marketing plans to President of WNBA – including title sponsorship activation for WNBA All-Star Weekend.> Presented Adidas NBA marketing plan to all Sports Authorities, Champs, Foot Locker store managers at their respective National Retail Summits.> Presented Adidas NBA account marketing presentations to Foot Locker, Dicks Sporting Goods, The Sports Authority, Champs, Olympia Sports, JC Penney, Academy Sports.> Designed and trained NBA and adidas Marketing plans to all outside sales representatives and team buyers with an audience of over 200 during the national sales meeting.> Developed NCAA and adidas marketing plans to college bookstore buyers as well as Barnes & Noble, Follett Bookstores, UCLA and Notre Dame Bookstore.

Canton, Ma

> Managed team of 8 Field Marketing Representatives located throughout Pittsburgh, Chicago, New York, New Jersey, Boston and Philadelphia.> Interviewed, trained and hired new Field Representatives in the East to represent the Reebok brand at Retail. > Worked as liaison between corporate contacts and field marketing team to ensure all key launches were supported in the field and retail locations.

Canton, Ma

> Executed clinics to Sales Associates to educate on the value and advantages to Reebok products.> Researched sell-through information in 80 Reebok retailers on monthly basis as well as cultivate relationships with retailers.

Coursework Completed For Ba - Individual Concentration, English & Film

B.A, Psychology

Activities and Societies: Psychology Research Assistant; Psychology Statistics Teaching Assistant

Psychology