As Cinergix and our product Creately grew so did my family and despite the absolute joy my Creately baby gave me my other baby needed attention. Hence I stepped in to this advisory and director role for the business. I now check in regularly with my co-founder and CEO and offer input based on my business and product experience.

● Co-founded a SaaS company, developing and commercializing the Creately tool.● Transitioned to a leadership role, driving business expansion and system deployment.● Identified market needs, forming revenue growth strategies that achieved significant year-on-year increases.● Co-engineered the Creately tool with expertise in Java, HTML5, JavaScript, and PHP.● Grew the user base to over 10 million users across diverse global regions.● Orchestrated product, financial, and company strategies for rapid user and revenue growth.● Undertook roles from Network/System Administration to Chief Customer Officer in the growth phase.● Led a multidisciplinary team of 20, mentoring and aligning company strategies with staff roles.● Established systems for business operation using AWS, analytics, and multi-currency payment processes.● Secured $300K in start-up capital, handling investor pitches and regulatory compliance.● Formed a customer support team, achieving fast response times and high service standards.● Drove marketing and SEO strategies, enhancing customer retention and managing key accounts like NASA and Amazon.● Leveraged analytics for informed decision-making and managed IP rights in multiple regions.

● Spearheaded the development of the first Product team, scaling to a multi-disciplinary team of 5 within 12 months, fortifying the product function as integral to the company’s technological growth and business strategy.● Orchestrated a pivotal shift from B2C to B2B model, which involved redefining the 12-month product roadmap, revamping release processes, establishing a UI design system, and executing key hires, thereby cementing the foundation for sustainable business expansion.● Transitioned to lead a combined Engineering and Product division, overseeing end-to-end product lifecycle, team growth, strategic technology decisions, and prioritization.● Championed product strategy, executing a shift to dispute case management based on meticulous customer and market analysis, optimizing for market potential and product-market fit, and successfully driving a 400% increase in client base.● Elevated customer conversion rates by 300% by fostering a partnership with Sales and Marketing, fine-tuning client acquisition processes from initial engagement to stakeholder management.● Implemented robust product funnel metrics and KPIs for customer success.● Directed critical 'buy vs. build' decisions, strategically outsourcing non-core services, enhancing product value, and streamlining engineering efforts.● Designed and rolled out a comprehensive, value-driven 12-month product roadmap, along with a visionary 5-year strategic outline, ensuring long-term product evolution.● Authored a detailed customer journey framework from acquisition to end-of-life, securing cross-functional buy-in and fostering an organizational commitment to customer excellence.● Instituted a customer-centric product ethos, emphasizing user research and delivery of superior customer experiences.● Led the talent acquisition strategy for the Product team, nurturing a high-performance, remote-working culture through tailored daily ceremonies and personal development.

● Drove product feature development, propelling company growth from $3M to $5M in Annual Recurring Revenue (ARR) within a year through strategic user research, problem-solving, and go-to-market execution.● Directed the Product function, managing a team of 4 across Product Management and Design, aligning operations with the Technology function goals.● Crafted and executed the Product Roadmap and Strategy, encapsulating Pricing and Packaging, in collaboration with Engineering, Marketing, Commercial, and Customer Success heads.● Influenced company culture and vision as a Senior Leadership Team member, instrumental in elevating employee engagement scores.● Executed a successful pricing strategy overhaul, leading to enhanced revenue and customer satisfaction, setting a precedent for pricing structures over a three-year trajectory.● Embedded customer experience principles into the product lifecycle, advocating a user-centric approach.● Pioneered a shift towards product-led growth (PLG), transitioning the business from sales-led approaches and fostering product-centric customer acquisition.● Re-engineered the Product Function to foster trust, collaborative efficiency, customer insight, and outcome-focused performance.● Set and monitored critical product and team metrics, including usage, feature ROI, and team effectiveness.● Chaired a weekly cross-functional Product Strategy forum, synchronising quarterly strategy and roadmap planning with executive leadership.● Conducted company-wide and select client showcases to ensure transparency and alignment on product direction.● Recruited and led a new Product Design team, establishing the Plexus Design System.● Developed and optimised the Plexus Product Process using Lean Six Sigma principles, enhancing client requirement discovery and feature prioritisation.● Provided mentorship and coaching across the organisation, facilitating weekly individual meetings, team gatherings, and monthly performance retrospectives.

● Managed a diverse team within the Product Function, consisting of 20 professionals across Product Engineering, Research and Development, and Data Engineering, serving a portfolio of two B2B products.● Drove the expansion of the product portfolio, doubling offerings and using the existing client base to bolster sales.● Prioritised the increase of SaaS revenue, focusing on the Average Contract Value (ACV).● Advanced Product and Data Engineering teams by nurturing talent and recruiting strategically.● Conceived and communicated a comprehensive product roadmap internally, creating company-wide alignment.● Served as the lead product manager for key infrastructure transformations, consulting on product management, and spearheading new product development.● Instituted a product prioritisation framework, streamlining commercialisation and development processes.● Cultivated a customer-centric approach within engineering teams, enhancing client engagement and feedback integration.● Formulated and disseminated product strategy to the Board and staff, fostering an environment of transparency and strategic focus.● Orchestrated a cohesive, agile team structure, allowing for versatile execution across both hardware and software projects.● Recruited industry-specific expertise for product management.● Elevated the product team's proficiency through comprehensive training, including Jira and Confluence adoption, enhancing communication and product management skills.● Transitioned the product function from an output-centric to an outcome-centric mindset.● Provided mentorship to the CTO and Head of Product.● Forged strategic partnerships aligning technical and commercial objectives to position Kepler for collaborative selling and capitalising on Microsoft for Start-ups.● Led the development of the company's overarching vision, values, and V2MOM (Vision, Values, Methods, Obstacles, and Measures).

Key Responsibilities:● Developed and executed a new commercial pricing strategy, enhancing profitability.● Articulated vision, strategy, and roadmap across a portfolio of five products, aligning with organizational goals.● Drove customer-centric enhancements for next-gen Cloud Print Management solutions in collaboration with executive and engineering teams.● Fostered strategic alignment with corporate objectives by contributing product perspective to company strategy.● Expanded Product Management team from two to ten, filling vital roles and nurturing talent.● Revolutionized release processes, establishing efficient workflows and reducing cross-team dependencies.● Championed product management methodologies, serving as an operational exemplar for Agile and Scrum practices.● Enhanced role clarity within the product ecosystem, facilitating strategic partnerships and project monitoring.● Advanced competitor analysis practices, streamlining strategic decision-making and alignment.● Formed a Product Leadership Team, unifying cross-functional senior management for product direction.Key Achievements:● Launched two innovative product areas (Mobile and 3D printing), achieving record growth with a strategic global launch partnership.● Orchestrated five major successful product releases annually, driving customer retention and market penetration.● Secured executive endorsement for product roadmaps, steering portfolio strategy.● Advocated for PaperCut at global industry events, elevating brand presence.● Integrated Service Design thinking, eroding silos, and unifying team objectives.● Introduced Data Product Owner role, emphasizing data-driven decision-making.

● Oversaw infrastructure for all product lines, gathering customer insights to guide roadmap development aligned with business objectives.● Assessed competitive landscape, integrating findings into a long-term vision and infrastructure strategy.● Ensured clear communication and understanding of infrastructure features across teams and customers.Key Achievements:● Led the strategic redesign of Pronto’s product to fit market needs for the next decade.● Implemented a new customer feedback system, enhancing quality insights.● Coordinated cross-functional teams, introducing and streamlining processes with JIRA and Confluence.● Delivered key projects with an offshore team, strengthening the product's competitive edge.

● Successfully led PHP coding for the development of a new capacity-tracking tool as a Utility Capacity Planner.● Managed development and capacity planning for a private cloud virtualized infrastructure.● Honoured with the Client Innovation Award for contributions to IBM and Telstra.● Crafted a private cloud tracking tool, enhancing infrastructure capacity planning and IT investment planning.● Implemented KPIs and SLAs for robust reporting and performance monitoring.● Influenced future vision and roadmap for just-in-time infrastructure delivery.● Formulated capacity planning protocols for IBM-managed resources, including a new SPARC Virtual Server Farm and server Resource Pool.● Forged significant improvements in IBM/Telstra collaboration by:- Auditing quality data from IBM-operated hosts.- Collaborating with international colleagues to refine virtual hardware allocation processes.● Co-developed virtualization management components for the cloud tracking tool.● Received accolades for engagement and team effectiveness.

● Directed end-to-end client project development, from ideation to deployment.● Conducted comprehensive requirement analysis and steered a development team of five for product realization.● Managed a range of projects encompassing software development and new market entry with complete product lines.● Founded a consultancy serving SMEs in areas including solution discovery, application programming (HTML5, JavaScript, PHP, Perl), product development, and web design.● Developed and commercialized an online ski lodge booking system offering live availability updates for members.● Acted as interim CIO for Ausmed, orchestrating a significant IT infrastructure overhaul and system modernizations.● Managed a suite of IT enhancement projects, including:- An online conference registration system upgrade for improved efficiency and reliability.- A new Salesforce.com speaker management platform design.- Repurposed existing content into eBooks, creating a new revenue channel.

● Provided comprehensive IT technical support, playing a pivotal role in daily operations and staff assistance.● Led the redesign of the company website using an outsourcing approach, enhancing online presence and functionality.● Developed an online conference booking system, streamlining registration processes and improving reliability for users.● Contributed strategic insights into IT decision-making, influencing the company's technological direction.● Spearheaded new business channel development, leveraging the company’s intellectual property to tap into new revenue streams.● Acted as the lead developer for the BuildeBook system, rejuvenating the company’s long-tail intellectual property and unlocking new revenue opportunities.● Collaborated with the Australian Trade Commission to explore and develop export channels for the company.● Engineered a Salesforce.com-based speaker management system, enabling company-wide access to conference speaker details.● Managed multiple projects, ensuring timely delivery and regular progress reporting to company management.● Designed and implemented a comprehensive backup strategy, including the installation of a new file server, enhanced login security, and overseeing computer system procurement and maintenance.● Utilized a diverse technology stack for software development, including Linux, XHTML, PHP, JavaScript, and MySQL.

● Conducted tutorials and consultations for university students● Organised three tutors● Managed pay claims ● Arranged invigilation for exams and marking of exam scripts ● Ran weekly meetings between tutors and lecturer

Internship:● Delivered a project to deploy Athene, a capacity-monitoring tool, across all corporate IT infrastructure.● Managed project planning, stakeholder communication, team training, and rollout execution.Full-Time Capacity Planner:● Oversaw Performance and Capacity Planning for all Microsoft Windows servers post-graduation.● Provided strategic insights for IT product investment reports for the IT Group and business units.● Developed tools for data manipulation and business metrics extraction using MS Visual Basic.● Enhanced the visibility and reputation of the Capacity Planning Team IT Group-wide.

Conducted organisational and administration tasks, including directing customer calls