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Experienced cannabis marketing and sales leader. Passionate builder of brands, teams, and businesses. 20 years of experience in marketing with the last 5 years focused in building brands, demand and teams on both the product/wholesale and retail cannabis businesses.Data-driven marketer fortunate to lead teams in both brand and agency roles, in startups and in large organizations. Experienced with brands that are rapidly growing and those that are fighting to stay relevant. Current focus: Growing brands and attributable revenue in the cannabis industry.
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Chief Growth Officer710 Labs Dec 2021 - PresentLeading marketing, sales, and DTC at the most respected brand in cannabis. Consistent growth in wholesale across 4 states. The cannabis industry's largest DTC program by orders of magnitude. A singular brand that draws demand. Data steward for the organization, leading data strategy, creating data systems. and leading the organization to a data-driven culture. -
Entrepreneur | Advisor | Consultant1414 2016 - PresentOccasionally provide freelance marketing leadership support for brands in the food, beverage, beauty, and cannabis categories.
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Vp, Advertising & Digital MarketingCuraleaf Nov 2018 - Dec 2021New York, New York, UsLed all advertising & digital marketing efforts at >$1bn brand. Transformed data & digital marketing capabilities at Grassroots Cannabis, a key driver of $800MM acquisition by Curaleaf. Led growth marketing across the combined Curaleaf + Grassroots organization, the US's largest cannabis operator. Leading all digital marketing, advertising, marketing data, and consumer insights initiatives.Built the infrastructure that allowed the company to seamlessly transition to a primarily ecommerce business. Also led consumer insights and customer service functions. -
Co-Founder | Vp MarketingThe Kopu Water Company Nov 2016 - Nov 2018Santa Barbara, Ca, UsBuilt and launched premium sparkling water brand into 150+ locations across Southern California and New York with continued growth in velocity — led sales, distribution, and marketing functions. -
Beachheads AdvisorNew Zealand Trade And Enterprise 2017 - 2018• Member of a network of private sector experts who offer perspective and insights to help New Zealand companies enter the US market. • Focus in brand and marketing strategy, food and beauty brands.
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Group Director, Digital StrategyThe Wonderful Company 2015 - 2016Los Angeles, California, UsOverhauled The Wonderful Company’s digital marketing organization — establishing the first insights-based, cross-channel communications planning process across the brand portfolio, including FIJI, POM Wonderful, Wonderful Pistachios, and more. -
Group Director, Strategy, Planning And AnalyticsRazorfish 2014 - 2015New York, Ny, UsHired as a leadership team member of the agency’s new LA office — leading the formation of a strategy and analytics team around the newly-awarded Honda account. -
Vice President, Strategy DirectorLeo Burnett / Arc Worldwide 2010 - 2014Chicago, Il, UsBuilt and led integrated teams of planners, content strategists, user experience designers and creatives. Partnered with account on significant business development responsibilities — regularly driving success, including millions of dollars in ecommerce work from P&G. As a leading member of Leo Burnett’s global ecommerce thought leadership, partnered with Amazon to create their “Trusted Creative Partner” program. -
Product ManagerCars.Com 2005 - 2010Chicago, Illinois, UsStarted as MBA Intern, then promoted multiple times throughout organization — owning the strategic roadmap development and day-to-day management of ecommerce, lead gen, content, and mobile products that drove millions of dollars in revenue.
Nick Fotis Skills
Nick Fotis Education Details
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Penn State UniversityLiberal Arts -
Depaul Driehaus College Of BusinessMarketing
Frequently Asked Questions about Nick Fotis
What company does Nick Fotis work for?
Nick Fotis works for 710 Labs
What is Nick Fotis's role at the current company?
Nick Fotis's current role is Chief Growth Officer | 710 Labs.
What is Nick Fotis's email address?
Nick Fotis's email address is ni****@****ail.com
What is Nick Fotis's direct phone number?
Nick Fotis's direct phone number is +131096*****
What schools did Nick Fotis attend?
Nick Fotis attended Penn State University, Depaul Driehaus College Of Business.
What are some of Nick Fotis's interests?
Nick Fotis has interest in Social Services, Civil Rights And Social Action, Politics, Human Rights, Health.
What skills is Nick Fotis known for?
Nick Fotis has skills like Digital Strategy, Digital Marketing, Mobile Marketing, E Commerce, Strategy, Social Media Marketing, Analytics, Product Management, Marketing, Marketing Strategy, Online Advertising, Digital Media.
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